TBWS Austin

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TBWS Austin

  1. 1. Keep Video Marketing Weird In Austin In Austin It’s your time to shine. It’s your time to win
  2. 2. Who Are You? <ul><li>We are Hosts of the “TBWS Daily Show” </li></ul><ul><li>Real Estate & Lending issues, guidelines, news, and Sales Tips. </li></ul><ul><li>4 to 6 minute video to help you through your Real Estate Day. </li></ul><ul><li>With a Laugh. </li></ul>
  3. 3. Who Are You? <ul><li>We’ve been at it for 3 years. </li></ul><ul><li>We started out with a handful of local viewers </li></ul><ul><li>We currently average around 6,875,000 views per year. </li></ul><ul><li>In 2010 The Rangers had 2,505,171 in attendance. </li></ul>
  4. 4. Who Are You? + Vacaville Cow + Town = Cowtown
  5. 5. Why Are You Here?
  6. 6. Why Are You Here? <ul><li>We’re here to help you have a stronger on line presence. </li></ul><ul><li>Database Growth </li></ul><ul><li>Database Management </li></ul><ul><li>Generate more leads </li></ul>
  7. 7. Building a Stronger On-line Presence On-line Presence Blogging + Video = Video Blogging First off YES YOU CAN! People work with people they Know Like and Trust Video Unlike email, snail-mail or even the phone lets people know like and trust you A Blog will Give you the platform to host and deliver YOU!
  8. 8. Building a Stronger On-line Presence On-line Presence According to NAR, 82% of new homebuyers begin their search on line. ~Sites and Blogs are intended to capture your clients. ~Your average client will visit 8 sites before they call you!! ~Is your database growing or eroding. It can only be one.
  9. 9. Building a Stronger On-line Presence + B l o g s 1/ Content 2/ Activity 3/ Back-Linking These 3 components help optimize your search result.
  10. 10. Building a Stronger On-line Presence On-line Presence According to Hubspot, the average company that blogs has a whopping 55% more visitors, 97% more inbound links yet only 10% of Real Estate Agents have a blog
  11. 11. Building a Stronger On-line Presence On-line Presence
  12. 12. Building a Stronger On-line Presence On-line Presence ~Blog Title, ~Post connected to the twitter tiny url ~featured ads. ~Back Links ~Share Buttons ~Subscription
  13. 13. Building a Stronger On-line Presence On-line Presence Carrie has 106,455 people following her
  14. 14. Building a Stronger On-line Presence On-line Presence
  15. 15. Building a Stronger On-line Presence On-line Presence Your Blog Your Blog Forward
  16. 16. Building a Stronger On-line Presence On-line Presence Your Blog Your Blog With SEO Each and every post needs to become an email campaign, facebook post, and tweet. Then your post can get forwarded, shared and retweeted, over and over again.
  17. 17. Applying Success Today 512-867-5309
  18. 18. Building a Stronger On-line Presence On-line Presence When you post on your personal blog the right way, you stand to gain more viewers through the process known as on-line viral growth. Each forward, regardless of medium takes viewers back to your blog where they’re exposed to your business expertise and all your pertinent contact information. “ A combination of hard work and smart work is efficient work”
  19. 19. Building a Stronger On-line Presence On-line Presence According to NAR, 82% of new homebuyers begin their search on line. Sites and Blogs are intended to capture your clients. Your average client will visit 8 sites before they call you!! Is your database growing or eroding. It can only be one.
  20. 20. Keep Video Marketing Weird... in Austin It’s your time to shine. It’s your time to win
  21. 21. Applying Success Today
  22. 22. Applying Success Today How about an entertaining proposition. 1/ Your most viral video. 2/ If you can make them laugh you can make them buy. 3/It’s ok if you’re not funny.
  23. 23. Applying Success Today “ At the end of the day the pawn and king go back in the same box.
  24. 24. Applying Success Today
  25. 25. Applying Success Today Opening “ hey guys Brian here from Redline Mortgage. I found this great video and wanted to share it with you. Check this out” Entertainment Proposition “ If you know anyone who has any questions about mortgages what so ever, have them give me a call. If you’d like to keep getting fun videos from me please subscribe and forward the video to any parents that might relate to that finger biting thing. Thanks a lot. Closing
  26. 26. Applying Success Today
  27. 27. Applying Success Today 512-867-5309
  28. 28. Building a Stronger On-line Presence On-line Presence Your Blog Your Blog Forward
  29. 29. Building a Stronger On-line Presence On-line Presence Your Blog Your Blog With SEO Each and every post needs to become an email campaign, facebook post, and tweet. Then your post can get forwarded, shared and retweeted, over and over again.
  30. 30. The Business to Business Marketing plan “B2B” The Business to Business Marketing Plan “B2B” B2B videos are where you introduce a small business owner to your database through your video blog with teh understanding that they will refer you people they know that could use your help. Not BNI Not LeTip Get Business, Grow your Database, Expand your reach, close more deals.
  31. 31. “B2B” Video Step 1 Use the yellow book to locate small business owners Examples: Acupuncture, Florist, Architect, CPA, HVAC, Bail Bonds, Pet Sitter, Estate Attorney, Carpet Cleaner, Furniture Store, Auto Mechanic, Bakery, Handy Man, Restaurant, Trash Hauler, Pest Control, Limo Service, Landscaper, Chiropractor, Contractor.... Anyone Really....
  32. 32. “B2B” Video Step - 2 Often times the business owner will come up with a discount that you can market. Most small business’ are horrible marketers and will jump at the opportunity. Thank the recession! Most small business’ that have not already folded up shop are struggling to keep the doors open. Hi My Name is ________with________I have a large database of past clients that I market to every couple of weeks and I like to send them helpful things or stuff that they can use. I was wondering if I introduced them to your business if you could offer them some kind of discount? It helps me because I’ve provided them with something of value and it helps you because they might patron your business. Is this something you would like to do.
  33. 33. “B2B” Video Step - 3 Create the Coupon at Marluck Marketing & Save it to your hard drive. Side note: Marluck Marketing’s coupon maker is completely free! you don’t even need to create an account! MarluckMarketing.com/couponmaker
  34. 34. “B2B” Video Step - 4 Meet the Business Owner, Get the Coupon Approved & Ask for Referrals. Once the coupon is done, call the business owner and ask if you can come and show it to them. After you’ve got their approval say this: “ OK great! I’ll send this out on my next blog post! Oh and, can you do me a favor? Next time you hear of anyone that needs my help can you send them my way? I’d really appreciate it.” Side note: It is CRITICAL to meet the business owner face to face and ask for the referral!
  35. 35. “B2B” Video Step -5 Add your new B2B partner into your database. Side note: Make sure they are in your database BEFORE you send their discount out on your blog! This way they can see what you’ve done for them.
  36. 36. “B2B” Video Step - 6 Upload your coupon to a photo hosting site like Flickr. After you’ve uploaded your coupon jpg file to Flickr you can pull down the “share” options and select the “hyperlink.” Use the hyperlink in the text body of your blog post to share the coupon with your viewers. Easy? Heck Yes!!
  37. 37. “B2B” Video Step - 7 OK superstar, it’s time to make your B2B video! Hey everybody this is ______ with ABC Realty/Mortgage and I’ve arranged a nice discount for you from Sally’s Florist on 123 Main Street, Austin Texas. She’s offering a 30% discount on anything in the store. Just click the link down below to get the coupon. Sally is awesome and her shop is amazing. She can even do weddings and other events as well. Well hope you can make use of this discount, and if not, maybe you can forward this video to someone else that can. Don’t forget, I sell real estate so give me a call if you or someone you know could use my help and please subscribe for free to my blog for future discounts. Finally don’t forget to click on the “discounts” category to see the other great deals I’ve arranged for you. Until next time., have a great day. Side note: Be sure to have “Categories” on your blog and create a category called “Discounts”
  38. 38. Final Thoughts on B2B CALL YOUR B2B PARTNERS EVERY SINGLE MONTH!!! ASK THEM FOR A REFERRAL! Because they owe you and guilt is a great sales too l
  39. 39. Super Final thoughts on B2B If you got one new solid B2B partner a week, that would be 52 in a year If you were consistent about asking them for a referral every month, do you think you could get one closed transaction a year from eash partner? That would be 52 new deals in one year.
  40. 40. Keep Video Marketing Weird In Austin In Austin It’s your time to shine. It’s your time to win
  41. 41. Independence Title
  42. 42. Are you thinking: “This sounds great but I know I’ll never get around to it.” Applying Success Today
  43. 43. $149First month Then Only..
  44. 45. Applying Success Today Use My Code and Save $70.00 $149First month Then Only.. When you sign up for Marbles Premium.... Use My Code: 83672 And Save $70 on your first months premium! “ A combination of hard work and smart work is efficient work”

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