Training 2 vmobile

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Training 2 vmobile

  1. 1. The Market and Our Prospecting Approaches
  2. 2. The Market • Subscriber Forecast – 69.8 million in 2010 – That was a Growth of 10 million in a year or 16% of that year • More than 95% of the mobile phone subscribers are prepaid. • We sent 800 million to 1 billion ‘text’ (SMS) messages daily – Texting Capital of the World
  3. 3. Prepaid Products • Huge Market (3 billion subscribers) • Micro Denomination • Long-term consumption • Well advertised and promoted • Selling effort is minimal Beauty & Wellness • Huge Market (US$1-2 Trillion a year) • Mostly Expensive • Short-term product usage • Promotion is thru channels of agents • Requires testimonies
  4. 4. Prepaid Market • The wireless telephony penetration is expected to reach 74.1% of the population in 2010. • The average operator-wide ARPU in the Philippines is forecasted to be at US$5.47 (approximately PhP246) per user. • Expected average annual growth of 12%.
  5. 5. Mobile Telephony Outlook “By the year 2010, the telecommunications industry in East Asia is predicted to reach a total of 211 Billion Dollars.” Ben Petrazzini
  6. 6. Vmobile Distributors Nationwide • Manila, San Fernando-Pampanga, Pangasainan, Palawan, Bacolod, Nueva Ecija, Camarines Sur, Pasay, Zamboanga, Cagayan de Oro, Kabanklan, Lubao- Pampanga, Davao
  7. 7. Our Prospecting Approaches • A B C A = P.E.A.R.L.S. B = result seekers C = practice dummies (in a positive way) • “Opinion” Style • 3rd Party
  8. 8. For people that you don’t know: • Door-to-Door / Drop-Ins • Cold Calls • Flyers • Brochures • Stickers • Posters • Direct Mail
  9. 9. • Communities: – communities, organizations, etc. (online or offline) • Online advertising – Sulit.com, buyandsell.com (online auction sites) – Smartparenting.com (non biz communities)

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