Myrtle Beach Web 101 with Get Smart Digital and Mel Taylor Feb 18 2014


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Web 101 Marketing for Local Business. Training slides. FEb 2014

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Myrtle Beach Web 101 with Get Smart Digital and Mel Taylor Feb 18 2014

  1. 1. Web 101 for Local Business Web Design, Online Marketing, Training, Hosting, Advertising Call: 267-648-8497 info@ GetSmartDigital .com
  2. 2. Pop Quiz
  3. 3. Do you Google ? Customer Email Online Rep Review Competition Use Free stuff
  4. 4. Website ? Google Friendly Mobile Responsive Domain Name Blog
  5. 5. Google Yourself Categories & Keywords Google Places Free Directories Consistent NAP info Name, Address Info
  6. 6. Email Capture
  7. 7. Email NewsLetter
  9. 9. Visit Get Smart Digital for Linked-in Training
  10. 10. CLICK TO WATCH VIDEO: Blogging for Better Search Results
  11. 11. Visit Get Smart Digital for WordPress Training
  12. 12.
  13. 13. Website Design
  14. 14. Smart Phones • iPhone • Android
  15. 15. Mobile Friendly
  16. 16. Social Media
  17. 17. Digital Share cropping Anyone can create content on sites like Facebook, but that content effectively belongs to Facebook. The more content we create for free, the more valuable Facebook becomes. We do the work, they reap the profit. (CopyBlogger)
  18. 18. Pay to BOOST
  19. 19. only 16% of Facebook fans actually see posts
  20. 20. Boost FB edge rank Like, Comment, Share Use Pics, Ask Fans to Like Ask Questions Timing / day of Post
  21. 21. Search • Digital Yellow Pages • Google, Yahoo Google, • Reach those on mission
  22. 22. Consumers 97 % of Consumers Use Web Research Potential Purchase
  23. 23. Search Engine Results Page PAID NonPaid “Natural” “Organic”
  24. 24. Search Engine Results Page Maps & Local
  25. 25. SEO Best Practice To maximize search engine-referred traffic, it is important to keep each of the following elements in mind: Domain Name Memorability Try to make name short, easy to remember, and easy to type. It is also important that the name be easy to type into a browser. This is especially true for websites that rely on word-of-mouth advertising, which forces people to type domain names they might not be familiar with into their web browser. KeywordKeyword-rich domains Ideally, webmasters should strike a balance between finding a catchy, unique, brand-friendly domain name and having a domain that contains keywords they are trying to target.
  26. 26. BLASTS Email Alerts PRINT ONLINE EVENT Integrated Campaign BUILD LIST Email CAPTURE Email ONLINE PROMOTION Download coupon Join contest Watch video
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