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PHrequency Sales Deck 8 15 08
PHrequency Sales Deck 8 15 08
PHrequency Sales Deck 8 15 08
PHrequency Sales Deck 8 15 08
PHrequency Sales Deck 8 15 08
PHrequency Sales Deck 8 15 08
PHrequency Sales Deck 8 15 08
PHrequency Sales Deck 8 15 08
PHrequency Sales Deck 8 15 08
PHrequency Sales Deck 8 15 08
PHrequency Sales Deck 8 15 08
PHrequency Sales Deck 8 15 08
PHrequency Sales Deck 8 15 08
PHrequency Sales Deck 8 15 08
PHrequency Sales Deck 8 15 08
PHrequency Sales Deck 8 15 08
PHrequency Sales Deck 8 15 08
PHrequency Sales Deck 8 15 08
PHrequency Sales Deck 8 15 08
PHrequency Sales Deck 8 15 08
PHrequency Sales Deck 8 15 08
PHrequency Sales Deck 8 15 08
PHrequency Sales Deck 8 15 08
PHrequency Sales Deck 8 15 08
PHrequency Sales Deck 8 15 08
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PHrequency Sales Deck 8 15 08

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Sales presentation I developed to sell the new local music focused website for Philly.com

Sales presentation I developed to sell the new local music focused website for Philly.com

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  • 2 wheelin Presentation 11/01/09 imMEDIAte™
  • 2 wheelin Presentation 11/01/09 imMEDIAte™
  • Transcript

    • 1. How to reach the HARD TO REACH 20-something’s who LOVE music
    • 2. The Local Online Music Destination In Philly
    • 3. The Website for Music Fans & Local Bands in Philly
    • 4. Why? <ul><ul><ul><ul><li>Local music is thriving </li></ul></ul></ul></ul><ul><ul><ul><ul><li>No local music site in Philly </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Marketers value music </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Radio is not supporting scene </li></ul></ul></ul></ul>
    • 5. <ul><li>Windows 98… Rolling Stones </li></ul><ul><li>Budweiser… Genesis </li></ul><ul><li>Cadillac… Led Zeppelin </li></ul><ul><li>Clinton … Fleetwood Mac </li></ul><ul><li>Jay Z… HP Computers </li></ul>Marketers use music to reach target
    • 6. &nbsp;
    • 7. &nbsp;
    • 8. <ul><li>Philly is Music </li></ul>
    • 9. &nbsp;
    • 10. &nbsp;
    • 11. &nbsp;
    • 12. &nbsp;
    • 13. &nbsp;
    • 14. &nbsp;
    • 15. &nbsp;
    • 16. &nbsp;
    • 17. &nbsp;
    • 18. &nbsp;
    • 19. <ul><ul><li>Blogs, video &amp; breaking music news </li></ul></ul><ul><ul><li>Music downloads &amp; streaming </li></ul></ul><ul><ul><li>Searchable venue &amp; band directories </li></ul></ul><ul><ul><li>Contests &amp; give-aways </li></ul></ul><ul><ul><li>Weekly live band showcases &amp; events </li></ul></ul><ul><ul><li>Philly’s Music Site </li></ul></ul><ul><ul><li>featuring local &amp; indie acts </li></ul></ul>
    • 20. Communities <ul><li>Rock </li></ul><ul><li>Hip Hop </li></ul><ul><li>R&amp;B </li></ul><ul><li>DJ/Electronica </li></ul><ul><li>Heavy Metal </li></ul><ul><li>Punk </li></ul><ul><li>Jazz </li></ul><ul><li>Folk </li></ul>
    • 21. Influence
    • 22. Functionality Seasoned Editorial &amp; Local Bloggers Personalized Music Mp3 Downloads Free Profiles Fan/Band/ Venue Social Message Boards, Commenting Calendar Live Events &amp; Showcases E-mail, RSS, Text Alerts E-Marketplace Tix, Mp3’s Merchandise Directories Venues Bands Multi-Media Video, Audio, Photos
    • 23. Original Content <ul><li>Seasoned journalists </li></ul><ul><li>Local Bloggers </li></ul><ul><li>Exclusive video production </li></ul><ul><li>Strategic Partnerships </li></ul><ul><li>User generated content </li></ul>
    • 24. <ul><ul><li>High-impact display ads </li></ul></ul><ul><ul><li>Custom sponsorships </li></ul></ul><ul><ul><li>Live event marketing </li></ul></ul><ul><ul><li>Geo &amp; genre targeted campaigns </li></ul></ul><ul><ul><li>Email blasts </li></ul></ul>Advertising Opportunities
    • 25. The Website for Music Fans &amp; Local Bands in Philly

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