PHrequency Sales Deck 8 15 08

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Sales presentation I developed to sell the new local music focused website for Philly.com

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  • 2 wheelin Presentation 11/01/09 imMEDIAte™
  • 2 wheelin Presentation 11/01/09 imMEDIAte™
  • PHrequency Sales Deck 8 15 08

    1. 1. How to reach the HARD TO REACH 20-something’s who LOVE music
    2. 2. The Local Online Music Destination In Philly
    3. 3. The Website for Music Fans & Local Bands in Philly
    4. 4. Why? <ul><ul><ul><ul><li>Local music is thriving </li></ul></ul></ul></ul><ul><ul><ul><ul><li>No local music site in Philly </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Marketers value music </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Radio is not supporting scene </li></ul></ul></ul></ul>
    5. 5. <ul><li>Windows 98… Rolling Stones </li></ul><ul><li>Budweiser… Genesis </li></ul><ul><li>Cadillac… Led Zeppelin </li></ul><ul><li>Clinton … Fleetwood Mac </li></ul><ul><li>Jay Z… HP Computers </li></ul>Marketers use music to reach target
    6. 8. <ul><li>Philly is Music </li></ul>
    7. 19. <ul><ul><li>Blogs, video & breaking music news </li></ul></ul><ul><ul><li>Music downloads & streaming </li></ul></ul><ul><ul><li>Searchable venue & band directories </li></ul></ul><ul><ul><li>Contests & give-aways </li></ul></ul><ul><ul><li>Weekly live band showcases & events </li></ul></ul><ul><ul><li>Philly’s Music Site </li></ul></ul><ul><ul><li>featuring local & indie acts </li></ul></ul>
    8. 20. Communities <ul><li>Rock </li></ul><ul><li>Hip Hop </li></ul><ul><li>R&B </li></ul><ul><li>DJ/Electronica </li></ul><ul><li>Heavy Metal </li></ul><ul><li>Punk </li></ul><ul><li>Jazz </li></ul><ul><li>Folk </li></ul>
    9. 21. Influence
    10. 22. Functionality Seasoned Editorial & Local Bloggers Personalized Music Mp3 Downloads Free Profiles Fan/Band/ Venue Social Message Boards, Commenting Calendar Live Events & Showcases E-mail, RSS, Text Alerts E-Marketplace Tix, Mp3’s Merchandise Directories Venues Bands Multi-Media Video, Audio, Photos
    11. 23. Original Content <ul><li>Seasoned journalists </li></ul><ul><li>Local Bloggers </li></ul><ul><li>Exclusive video production </li></ul><ul><li>Strategic Partnerships </li></ul><ul><li>User generated content </li></ul>
    12. 24. <ul><ul><li>High-impact display ads </li></ul></ul><ul><ul><li>Custom sponsorships </li></ul></ul><ul><ul><li>Live event marketing </li></ul></ul><ul><ul><li>Geo & genre targeted campaigns </li></ul></ul><ul><ul><li>Email blasts </li></ul></ul>Advertising Opportunities
    13. 25. The Website for Music Fans & Local Bands in Philly

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