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  • 1. Who? What? When? Where? • Founded by 3 born and bred Malaysians in 2010 • Lifestyle brand that focuses heavily on Malaysian culture • Based right out of Kuala LumpurPestle & Mortar Clothing Wanaka the Bungalow, 22 Lorong Dungun, Damansara Heights 50490 Kuala Lumpur Malaysia T: +603-20111816 E: info@pestlemortarclothing.com www.pestlemortarclothing.com
  • 2. Vision Pestle & Mortar is set to lead the lifestyle and Street fashion industry in South East Asia. In 2013, we aim to tie up with stockist and online distributors in Australia, the Middle East and Europe. Mission Using clothing as a medium, Pestle & Mortar intends to show the world Malaysia through our eyes.Pestle & Mortar Clothing Wanaka the Bungalow, 22 Lorong Dungun, Damansara Heights 50490 Kuala Lumpur Malaysia T: +603-20111816 E: info@pestlemortarclothing.com www.pestlemortarclothing.com
  • 3. Kicking it Off
  • 4. Strategy & ImplementationPestle & Mortar ’s goalis to provide apparel tosuit fashion consciousindividuals that share asimilar lifestyle choice. Pestle & Mortar Clothing Wanaka the Bungalow, 22 Lorong Dungun, Damansara Heights 50490 Kuala Lumpur Malaysia T: +603-20111816 E: info@pestlemortarclothing.com www.pestlemortarclothing.com
  • 5. Competitive Edge• Focus heavily on niche positioning• Excellent personal touch when dabbling in customer service• Personal attention to customers without constraints of hierarchy• Unique marketing style Pestle & Mortar Clothing Wanaka the Bungalow, 22 Lorong Dungun, Damansara Heights 50490 Kuala Lumpur Malaysia T: +603-20111816 E: info@pestlemortarclothing.com www.pestlemortarclothing.com
  • 6. Production &Manufacturing
  • 7. Pestle & Mortar Clothing Wanaka the Bungalow, 22 Lorong Dungun, Damansara Heights 50490 Kuala Lumpur Malaysia T: +603-20111816 E: info@pestlemortarclothing.com www.pestlemortarclothing.com
  • 8. Distributing Pestle & Mortar• Head Office @ Damansara Heights• Flagship Store @ SS15, Subang• Online Store• Online Stockists such as Zalora and Parkson• Physical Store stockists such as Loaded Inc, Rare Distro, Disturbia Distro, Wheel Love Pestle & Mortar Clothing Wanaka the Bungalow, 22 Lorong Dungun, Damansara Heights 50490 Kuala Lumpur Malaysia T: +603-20111816 E: info@pestlemortarclothing.com www.pestlemortarclothing.com
  • 9. Marketing• Creative yet effective promotional plan• Focus directly on our target customer• While being conservative with our advertising dollars Pestle & Mortar Clothing Wanaka the Bungalow, 22 Lorong Dungun, Damansara Heights 50490 Kuala Lumpur Malaysia T: +603-20111816 E: info@pestlemortarclothing.com www.pestlemortarclothing.com
  • 10. Competitors?Pestle & Mortar Clothing Wanaka the Bungalow, 22 Lorong Dungun, Damansara Heights 50490 Kuala Lumpur Malaysia T: +603-20111816 E: info@pestlemortarclothing.com www.pestlemortarclothing.com
  • 11. W H AT W E C A N ’ T C O N T R O L THE MACRO ANALYSISPestle & Mortar Clothing Wanaka the Bungalow, 22 Lorong Dungun, Damansara Heights 50490 Kuala Lumpur Malaysia T: +603-20111816 E: info@pestlemortarclothing.com www.pestlemortarclothing.com
  • 12. Political Analysis• All operations within Malaysia• We do not outsource anything as of now• A S E A N F r e e T r a d e A g r e e m e n t ( A F TA ) i n t h e future Pestle & Mortar Clothing Wanaka the Bungalow, 22 Lorong Dungun, Damansara Heights 50490 Kuala Lumpur Malaysia T: +603-20111816 E: info@pestlemortarclothing.com www.pestlemortarclothing.com
  • 13. Economic Analysis• Increasing Inflation Rate• Exchange Rate• Consumers spending powerHow it affects Pestle & Mortar• Affected heavily by consumers buying power• Increasing inflation rate causes demand of our goods to decrease• Production cost pass back on to the consumers• Currency exchange may affect our production cost Pestle & Mortar Clothing Wanaka the Bungalow, 22 Lorong Dungun, Damansara Heights 50490 Kuala Lumpur Malaysia T: +603-20111816 E: info@pestlemortarclothing.com www.pestlemortarclothing.com
  • 14. Demographic• Customers mainly individuals 18-25 years• K l a n g Va l l e y u r b a n i t e s• Recent increase demand from East Malaysia• Recent increase demand from overseasHow it affects Pestle & Mortar• Constantly keep up with current trends• Pushing ourselves to further improve our products to keep up with demand for better quality products Pestle & Mortar Clothing Wanaka the Bungalow, 22 Lorong Dungun, Damansara Heights 50490 Kuala Lumpur Malaysia T: +603-20111816 E: info@pestlemortarclothing.com www.pestlemortarclothing.com
  • 15. Cultural• Big shift towards Western influences• Proud to be Malaysian at the same time• Individuals are more expressive/liberalHow it affects Pestle & Mortar• Shift towards creating more diversified products• A big shift towards creating premium and unique line to cater for a wider market Pestle & Mortar Clothing Wanaka the Bungalow, 22 Lorong Dungun, Damansara Heights 50490 Kuala Lumpur Malaysia T: +603-20111816 E: info@pestlemortarclothing.com www.pestlemortarclothing.com
  • 16. Te c h n o l o g i c a l• Access to internet created better reach to potential customers overseas as well as domestically• Better inventory tracking system to avoid bottlenecks• Improved postal system in Malaysia to ease the process of delivery Pestle & Mortar Clothing Wanaka the Bungalow, 22 Lorong Dungun, Damansara Heights 50490 Kuala Lumpur Malaysia T: +603-20111816 E: info@pestlemortarclothing.com www.pestlemortarclothing.com
  • 17. Natural• Shortage of cotton due to draught• Large amount of energy cost• Big shift towards green energyHow it affects Pestle & Mortar• Cost of product increase• Cost of production increase Pestle & Mortar Clothing Wanaka the Bungalow, 22 Lorong Dungun, Damansara Heights 50490 Kuala Lumpur Malaysia T: +603-20111816 E: info@pestlemortarclothing.com www.pestlemortarclothing.com
  • 18. w w w. p e s t l e m o r t a r c l o t h i n g . c o m