Socialmediaforhrmeloniegallegosgearyinteractive 101109151050-phpapp02
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How to use social networking to find and hire quality employees. Presented by Melonie Gallegos at the 2010 Employer of Choice Forum.

How to use social networking to find and hire quality employees. Presented by Melonie Gallegos at the 2010 Employer of Choice Forum.

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  • Melonie"Totally Integrated World" - cradle-to-grave experience of being always plugged onto the net.The Semantic Web is an evolving development of the World Wide Web in which the meaning (semantics) of information on the web is defined, making it possible for machines to process it.

Socialmediaforhrmeloniegallegosgearyinteractive 101109151050-phpapp02 Socialmediaforhrmeloniegallegosgearyinteractive 101109151050-phpapp02 Presentation Transcript

  • the world is watching::using social media to find and hirequality employees::Melonie GallegosSocial Media Director ©2010 Geary Interactive | proprietary | 1
  • Agenda+ Myths of social media+ How do employees find you?+ How can you find them?+ Take aways+ Question + answer ©2010 Geary Interactive | proprietary | 2
  • Web 3.0 “the semantic web”TotallyIntegrated Always PluggedPersonalization Now ©2010 Geary Interactive | proprietary | 3
  • The social media revolution: Fad? ©2010 Geary Interactive ||proprietary | 4 ©2010 Geary Interactive proprietary|
  • Social Media Myths Who uses it? How many people use social media in the U.S.? ©2010 Geary Interactive | proprietary | 5
  • Social Media MythsOver 51.6% of U.S. internet users are onsocial networks, that’s109.2 million people (eMarketer April 2010) ©2010 Geary Interactive | proprietary | 6
  • Social Media MythsIt‟s for young people ©2010 Geary Interactive | proprietary and|confidential | 7 ©2010 Geary Interactive proprietary
  • Social Media Myths It‟s for young people52% of Social Network Users are AdultsBaby Boomers are Big on Facebook•Fastest growing segment in adoption of socialmedia networking (4% to 30% Aug „06 to Jan „10)•Facebook 100% growth 2008-2009Teens Don’t Tweet•Some do•They prefer privacy and texting•Majority 18-34yrs, make over $60k yr•Used heavily for professional “expert” networking ©2010 Geary Interactive | proprietary and|confidential | 8 ©2010 Geary Interactive proprietary
  • Myths of social mediaIt can be ignored ©2010 Geary Interactive | proprietary and|confidential | 9 ©2010 Geary Interactive proprietary
  • Myths of social media It can be ignoredWhether or not a brand decidesparticipate, they are out there talking. ©2010 Geary Interactive | proprietary and|confidential | 10 ©2010 Geary Interactive proprietary
  • Myths of social mediaIt‟s just for marketers ©2010 Geary Interactive | proprietary and|confidential | 11 ©2010 Geary Interactive proprietary
  • Myths of social media It‟s just for marketersIt’s also for:HRCustomer ServiceProfessional Networking in all areas ©2010 Geary Interactive | proprietary and|confidential | 12 ©2010 Geary Interactive proprietary
  • Name the #2search engine ©2010 Geary Interactive | proprietary | 13
  • YouTube is the #2 search engine inthe world (only Google itself getsmore searches!)---Comscore ©2010 Geary Interactive | proprietary | 14
  • How do employees find you?• Google it• Facebook• Ask Twitter• LinkedIn• 3rd party employment sites ©2010 Geary Interactive | proprietary | 15
  • How can you find them? Network Within Your Employee‟s Networks1 Job Post+ Incentive $$ 260 friends=2,000 people 1600 followers 218 connections ©2010 Geary Interactive | proprietary | 16
  • How can you find them?LinkedIn• Groups• Ads• Jobs Section• Outreach and networking ©2010 Geary Interactive | proprietary | 17
  • How can you find them?Facebook• HR Page or Tab• Ads• Add “Like” buttons to your job posts ©2010 Geary Interactive | proprietary | 18
  • How can you find them?• Create your HR brand• Manage your brand• Corporate social networking guidelines ©2010 Geary Interactive | proprietary | 19
  • HR brand examples ©2010 Geary Interactive | proprietary | 20
  • HR brand examples ©2010 Geary Interactive | proprietary | 21
  • HR examples ©2010 Geary Interactive | proprietary | 22
  • How can you find them?Advertise Socially• Social network advertisements, who‟s your demographic? • LinkedIn: professionals • Mashable: marketing and tech • Facebook: everyone • MySpace: entertainment and music• Forums• Job tweets• Ask your publication if they will feature you on their Facebook or Twitter ©2010 Geary Interactive | proprietary | 23
  • Publication Facebook & JobTweets ©2010 Geary Interactive | proprietary | 24
  • Measure it like a marketer• Posts to Twitter and Facebook • Website analytics tracks conversions to submitting resumes. Where are they coming from? – tag the URL • Clicks on job links – shorten URL with services like bit.ly• Brand Monitoring • Use Buzz Monitoring tools like Radian6, Overtone, Meltwater Buzz to monitor discussions and reach ©2010 Geary Interactive | proprietary | 25
  • Integrate social media to job posts on your website Make it sharable! Add sharing buttons to all job post pages on your website – try addthis.com or sharethis.com Make it easy to stay in touch. RSS feeds and subscribe options. ©2010 Geary Interactive | proprietary | 26
  • Spotting quality employees• Google them – people who manage their personal brand will manage yours well too• Facebook and Twitter – the personality behind the resume. Is this a good cultural fit?• LinkedIn – references live digitally• Look for this on resumes – • LinkedIn, blog, Twitter, etc in contact information • Check for “experts” on Twitter and blogs ©2010 Geary Interactive | proprietary | 27
  • Internal collaboration• Use private tools• Intranets, first 2.0 tools for companies to use• Communication - Yammer, an internal Twitter• Next generation tools - Brainpark ©2010 Geary Interactive | proprietary | 28
  • Internal collaborationis a tool for making companies and organizations more productive through the exchange of short frequent answers to one simple question: What are you working on? ©2010 Geary Interactive | proprietary | 29
  • Internal collaboration Collaboration Journey is a smart cloud platform that helps employees socialize their work with colleagues to increase collaboration and efficiency.Topics/Tags ©2010 Geary Interactive | proprietary | 30
  • 3 things to avoid1. Don‟t be creepy. Think about context.2. Don‟t be afraid.3. Don‟t expect everyone to participate. Ask, but don‟t demand. ©2010 Geary Interactive | proprietary | 31
  • 3 things you should do1. Be a networker (a social networker).2. Create spaces and opportunities for discussion and job inquiries.3. Utilize current employees social networks. ©2010 Geary Interactive | proprietary | 32
  • www.gearyi.com@interactivem /gearyi /in/meloniegallegos@gearyi /company/geary-interactive ©2010 Geary Interactive | proprietary | 33