Media 1st draft SECTION 2
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Media 1st draft SECTION 2

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  • The Setting of our music video was in a typical working class gym, Salford lads club is a iconic landmark so was useful to film here. The sepia tone at the beginning represents the boy in the past which also enhances the old gym feel. This is a picture which people will instantly think of when they think an old working class gym; this is the effect we tried to gain by using the sepia tone. The pictures in the background of out video also are in this sepia tone. The use of sepia adds a certain effect to an image; it instantly makes it looks old and makes it like mysterious
  • When planning our music video we needed to specifically include something so that the audience understands about the time change which also allows to fill in the gaps created by the elliptical narrative. The pictures in the background when the boys are training on the boxing pads change throughout each boy. This signifies this change in period when the boys are growing up, the pictures change from old pictures to new updated ones, however they are all to do with the theme of boxing which fits in the with surrounding environment.  
  • We decided to go against this convention; we went for more of a narrative theme for our music video. Because our target audience like to look up at these celebrities/artists, image is usually important however breaking this convention meant we could draw the artists out from the crowd and making him more recognisable through the usage of unconventional narrative.
  • The opening of the video is quite conventional, it starts off slow to introduce the characters in, most music videos start like this. It slowly brings in the characters; if it started fast then it wouldn’t be conventional. It also follows the typical boxing experience of warming up.
  • The story line is narrative; dance pop music is usually a mix between performance and narrative. The concept is narrative for our music video; however the story is elliptical and fragmented, we purposely planned it this way as it allows the audience to work out the story and fill in the missing gaps. They can then work out the ways in which they think the story works, as the story goes along it comes clearer to the audience
  • There is also flashbacks in this music video, this is to look at the past and try and fill the gaps in people’s minds
  • My ancillary task had to follow simple conventions of both real media products and conventions from my music video. The theme of boxing had to follow through ,this is to ensure there is an ‘image’ being formed for the artist but also for the audience to recognize that this song ‘ambition’ relates to all three different products, ( they could walk into a shop and recognise the CD cover straight away)
  • As our genre is about the ‘image’ of the artist, I thought it was necessary to include an image of them on our actual magazine advert because in the video it isn’t highlighted. This is the image on the magazine, he is using the boxing gloves as used in the video by all the characters which shows constituency. He has a serious face on him with a medium close up shot of him; it has direct eye contact with the audience connecting to them.
  • On the other hand the CD cover is enhancing the use of props, the use of the boxing gloves is a symbol used throughout everything, this also includes the artists name along with the album name, the album name of ambition represents the boxing theme even more, which allows this specific image we are trying to build to become stronger.
  • The colour of black and white is representing the past, which is a big part of the narrative in our music video. The use of colour in this digipak relates to our music video the most, there symbolises passion, strength and danger.
  • The word ambition is one of the most effective ways in which our products all relate. Itis defined as Desire and determination to achieve success
  • It is one of the most effective ways in which our products all relate. The specific word ‘ambition’ is a motivational word which is a big part in our music video. Ambition also associates itself to the lyrics’’ why can’t I realise I’m fighting for my life’’ this also then relates to Andrew Goodwin’s theory that the visuals relate to the lyrics.
  • Media technology for our music video was essential, throughout every stage we got to develop on our skills that we have gathered, from learning how to develop on Photoshop to learning about adobe premiere. This editing programme we used for our music video, it helped us to change the transitions between shots but also allows us to add special effect. Special effects like dissolve and ghosting, these worked really well for our video and allowed the video to work smoothly.
  • I got to understand how to use a video camera, and understand different theorists like David Baugh on how to construct a professional shot and what not to do for example the use of the sun and positioning.
  • The use of the internet came in as useful along all stages, from research and planning to posting our final pieces on the online blog. The internet helped us to get inspirational ideas like our initial theme similar to Rocky (Avilsden, 1976). It helped me to develop that idea by ensuring it can somehow fit into our video, genre and target audience.
  • YouTube became very helpful when researching and planning our ideas, it helped to explore different types of music videos, ones related to our genre and ones that was not. YouTube is a very successful video sharing website, so it also allowed us to research into individual videos not just music. We looked at in inspirational videos such ad Rocky and individual boxing clips. This helped us to look at different shot angles and how they worked within a video. We was also able to put our final video on here, it also allows us to put it either on private or public, we chose public as the people in our films may not want everyone to see it.
  • Blogger is an online blog-publishing service that allows private or multi-user blog, blogger is what we used last year for our media foundation portfolio, and this means I am familiar with this programme. It allows you to keep track of work you have done along with the date and times you have done this; this is helpful as you can always refer back to research and provides the information in a logical way.
  • Google is one of the most popular search engines on the internet; Google allows you to search for anything and comes up with a list of results. I used Google for most of my research; it provides information from a range of websites.

Media 1st draft SECTION 2 Media 1st draft SECTION 2 Presentation Transcript

  •  In a typical working class gym Salford lads club is a iconic landmark . Sepia tone at the beginning represents the boy in the past which also enhances the old gym feel.
  • The pictures in the background when the boys are training on the boxing pads change throughout each boy.The pictures change from old pictures to new updated ones
  • Dance songs are usually about the image of the artist, representing and enhancing this image that the producers want to create.
  • We decided to go against this convention;we went for more of a narrative theme for our music video.
  • It slowly brings in the characters; if it started fast then it wouldn’t be conventional. It also follows the typical boxing experience of warming up. http://www.youtube.com/watch?v=a8TPXFoXO5A
  • The story line is narrative; dance pop music is usually a mix between performance and narrative. The concept is narrative for our music video; however the story is elliptical and fragmentedhttp://www.youtube.com/watch?v=G2fOum_KWQU&feature=g- music&context=G2261afcYMAAAAAAAPAA
  • There is also flashbacks in this musicvideo, this is to look at the past and try and fill the gaps in people’s minds
  • What have youlearnt from your audience feedback ?
  •  Understand what our specific target audience liked about the video and what they didn’t like or think worked
  • How effective is thecombination of your main product and ancillary tasks?
  •  Needs to follow simple conventions of both real media products and conventions from my music video. The theme of boxing had to follow through  there is an ‘image’ being formed The audience could walk into a shop and recognise the CD cover straight away
  •  It was necessary to include an image of them on our actual magazine advert because in the video it isn’t highlighted. He has a serious face on him with a medium close up shot of him; it has direct eye contact with the audience connecting to them
  • Theuse of the boxing gloves is a symbol used throughout everythingThe album name of ambition represents the boxing theme even more
  •  The colour of black and white is representing the past  Use of colour in this digipak relates to our music video the most, there symbolises passion, strength and danger.
  •  The word ambition is one of the most effective ways in which our products all relate. Ambition- Desire and determination to achieve success.
  •  It’s one of the most effective ways in which our products all relate. A motivational word which is a large especially in our music video. Relates to Andrew Goodwin’s theory
  • How did you use media technologies in construction and research, planning and evaluation stages?
  • Media technology for our music video was essential The editing programme we used for our music video, it helped us to change thetransitions between shots but also allows us to add special effect.  Dissolve and ghosting
  • I got to understand how to use a video camera, and understand different theorists like David Baugh on how to construct a professional shot and whatnot to do for example the use of the sun and positioning.
  •  The use of the internet came in as useful along all stages Helped us to get inspirational ideas like our initial theme similar to Rocky (Avilsden, 1976).
  • www.YouTube.co.ukYouTube became very helpful whenresearching and planning our ideasYouTube is a very successful video sharingwebsiteWe looked at in inspirational videos such adRocky and individual boxing clips.
  • www.Blogger.com Blogger is an online blog-publishing service that allows private or multi-user blog Allows you to keep track of work you have done along with the date and times you have done this
  • www.Google.co.uk Google is one of the most popular search engines on the internet Google allows you to search for anything and comes up with a list of results. It provides information from a range of websites.