SlideShare a Scribd company logo
1 of 3
Download to read offline
Make The Search Engines Work For You With SEO
If you're interested in search engine optimization but aren't sure where to get started, then this is
the place for you. Search engine optimization is a great thing to add to your website. If you want to
learn more, then read this article and apply the information you learn from it.
Make sure you didn't forget to leave robots.txt set. In many cases, when a site is in development,
web designers will use a robots.txt file to prevent search engines from indexing the site at all. Some
of these same web designers forget to remove the robots.txt file when the site goes live. If you know
what date your site is going live, one tip is a create a cron job that deletes the robots.txt file
automatically on the designated date.
One easy search engine optimization technique you can implement is to include keywords in your
HTML title tag. This helps the search engines to easily determine what your page is about. Not only
that, but when visitors search for your keyword, it will show up in bold in the search results, drawing
more attention to your listing.
Internal links must use relevant anchor text for the best impact. If the text you use is generic, like
"click here," you are missing out on a great opportunity to optimize your site a little more. It's
important to use keywords in your anchor text so that they can get picked up by search spiders
crawling your site.
When creating a title tag, there are two quick and simple tips you should use to help you in the
rankings. First, always make sure that the title is as relevant to the product/service/site as possible,
and two, keep your tags different on each page. The more pages that are available on the search
engine, the bigger presence you'll have online.
Make URL's with easy, simple and user-friendly keywords. Visitors will have a general idea of what
your page is about without even clicking. Search engines will take these pages and rank them under
those keywords, thus improving your ranking and getting you closer to a top page listing.
Linking over and over again to and from the same site is considering link spamming and you want to
avoid it. Your site will look like a spammer to the engines and will create the impression that you are
paying for links. Even if the engines don't flag your site as spam, they will only include the first link
or two in their ranking system.
Even if you do not sell anything directly from your website, you should still pay attention to your
ranking in search results. Do not assume that all the people who visit your website look for it
deliberately. With a popular website, you could attract media coverage or find new suppliers and
employees.
Ask for help, or better yet, search for it. There are hundreds of websites available that offer
innovative expertise on optimizing your search engine hits. Take advantage of them! Research the
best and most current methods to keep your site running smoothly and to learn how not to get
caught up in tricks that don't really work.
Keep your meta descriptions interesting, in order to draw more visitors to your site and improve
your SEO. Engaging information in your meta description can draw visitors to your site, as this is
used by Google, as the text below your link in search results. Increasing your traffic consistently
over a longer period of time, helps to boost your overall ranking, so stay creative and engaging!
It is important to have a good knowledge of
Search Engine Optimization when you are
setting up your site. You need to know what
keywords to choose and what the spiders seek
out. A professional may be needed during the
initial set up for the site in order to see the
most success possible.
Constantly evaluate your website. If you want it included in the first page of search results, it has to
be one of http://www.searchenginepeople.com/ the best. Look at your competition and ask yourself
how your site stacks up. Be realistic and continue to work to make it better. Get opinions about your
website from your friends and family as well.
Don't forget to include the keywords in your copy! If you use keywords in your title, description, alt
tags, etc. that don't appear in the copy, it is unlikely they will affectse your Page Rank. Use the
keywords in the copy as well, but make sure they're included in a way that reads naturally.
One tip for increasing search engine optimization on your own blog is to guest post on other blogs.
This will put your name and blog out there and drive traffic back to your own site. You can always
trade with another blogger and both of you can benefit from helping each other.
Many people try to start a blog to increase the amount of visitors to their site through backlinks.
This is great if the blog has good content that is on one topic. If you know a lot about a few subjects,
it is best to start a few blogs and then have links back to your site.
Add your keywords in text close to and in your site's links. Search engines reward you more for links
than for plain text, so it's important to use textual links in your content. For example, instead of
saying "click here," you would make the actual text for the link say something like "visit our huge
selection of puppy and kitten checkbook covers."
Your anchor text, also known as a hyperlink, should be infused with highly relevant content and
valuable keywords. Optimizing your site requires you to omit generic
https://www.youtube.com/playlist?list=PL1oO3mUVEcfo75rH8kTglN2sQkNKg-unf hyperlink text like
"Read More" or "Click Here". These phrases do your site no favors in search results ranking. Using
keywords improves your site's on-page link integrity.
You must make sure that each web page has its own specific and unique content. In other words, do
not place the same article on more than one web page. The reason for this is that when you have two
or more web pages with the same content, you will also have a set of inbound links that point to
several pages rather than have the entire set of links point to one page. Since search engines take
into account the number of inbound links, you want to consolidate as many of those inbound links
into one web page. It is significantly better to have one high ranked web page than several lower
ranked web pages.
The most important thing to remember when it comes to search engine optimization is to approach
the process one stat at a time, and never be afraid to experiment. Although your efforts may not
have been as fruitful as you would have liked in the past, by applying the tips from this article you
take steps to ensure future success.

More Related Content

Featured

Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 

Featured (20)

Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 

Make The Search Engines Work For You With SEO

  • 1. Make The Search Engines Work For You With SEO If you're interested in search engine optimization but aren't sure where to get started, then this is the place for you. Search engine optimization is a great thing to add to your website. If you want to learn more, then read this article and apply the information you learn from it. Make sure you didn't forget to leave robots.txt set. In many cases, when a site is in development, web designers will use a robots.txt file to prevent search engines from indexing the site at all. Some of these same web designers forget to remove the robots.txt file when the site goes live. If you know what date your site is going live, one tip is a create a cron job that deletes the robots.txt file automatically on the designated date. One easy search engine optimization technique you can implement is to include keywords in your HTML title tag. This helps the search engines to easily determine what your page is about. Not only that, but when visitors search for your keyword, it will show up in bold in the search results, drawing more attention to your listing. Internal links must use relevant anchor text for the best impact. If the text you use is generic, like "click here," you are missing out on a great opportunity to optimize your site a little more. It's important to use keywords in your anchor text so that they can get picked up by search spiders crawling your site. When creating a title tag, there are two quick and simple tips you should use to help you in the rankings. First, always make sure that the title is as relevant to the product/service/site as possible, and two, keep your tags different on each page. The more pages that are available on the search engine, the bigger presence you'll have online. Make URL's with easy, simple and user-friendly keywords. Visitors will have a general idea of what your page is about without even clicking. Search engines will take these pages and rank them under those keywords, thus improving your ranking and getting you closer to a top page listing. Linking over and over again to and from the same site is considering link spamming and you want to avoid it. Your site will look like a spammer to the engines and will create the impression that you are paying for links. Even if the engines don't flag your site as spam, they will only include the first link or two in their ranking system. Even if you do not sell anything directly from your website, you should still pay attention to your ranking in search results. Do not assume that all the people who visit your website look for it deliberately. With a popular website, you could attract media coverage or find new suppliers and employees. Ask for help, or better yet, search for it. There are hundreds of websites available that offer innovative expertise on optimizing your search engine hits. Take advantage of them! Research the best and most current methods to keep your site running smoothly and to learn how not to get caught up in tricks that don't really work. Keep your meta descriptions interesting, in order to draw more visitors to your site and improve
  • 2. your SEO. Engaging information in your meta description can draw visitors to your site, as this is used by Google, as the text below your link in search results. Increasing your traffic consistently over a longer period of time, helps to boost your overall ranking, so stay creative and engaging! It is important to have a good knowledge of Search Engine Optimization when you are setting up your site. You need to know what keywords to choose and what the spiders seek out. A professional may be needed during the initial set up for the site in order to see the most success possible. Constantly evaluate your website. If you want it included in the first page of search results, it has to be one of http://www.searchenginepeople.com/ the best. Look at your competition and ask yourself how your site stacks up. Be realistic and continue to work to make it better. Get opinions about your website from your friends and family as well. Don't forget to include the keywords in your copy! If you use keywords in your title, description, alt tags, etc. that don't appear in the copy, it is unlikely they will affectse your Page Rank. Use the keywords in the copy as well, but make sure they're included in a way that reads naturally. One tip for increasing search engine optimization on your own blog is to guest post on other blogs. This will put your name and blog out there and drive traffic back to your own site. You can always trade with another blogger and both of you can benefit from helping each other. Many people try to start a blog to increase the amount of visitors to their site through backlinks. This is great if the blog has good content that is on one topic. If you know a lot about a few subjects, it is best to start a few blogs and then have links back to your site. Add your keywords in text close to and in your site's links. Search engines reward you more for links than for plain text, so it's important to use textual links in your content. For example, instead of saying "click here," you would make the actual text for the link say something like "visit our huge selection of puppy and kitten checkbook covers." Your anchor text, also known as a hyperlink, should be infused with highly relevant content and
  • 3. valuable keywords. Optimizing your site requires you to omit generic https://www.youtube.com/playlist?list=PL1oO3mUVEcfo75rH8kTglN2sQkNKg-unf hyperlink text like "Read More" or "Click Here". These phrases do your site no favors in search results ranking. Using keywords improves your site's on-page link integrity. You must make sure that each web page has its own specific and unique content. In other words, do not place the same article on more than one web page. The reason for this is that when you have two or more web pages with the same content, you will also have a set of inbound links that point to several pages rather than have the entire set of links point to one page. Since search engines take into account the number of inbound links, you want to consolidate as many of those inbound links into one web page. It is significantly better to have one high ranked web page than several lower ranked web pages. The most important thing to remember when it comes to search engine optimization is to approach the process one stat at a time, and never be afraid to experiment. Although your efforts may not have been as fruitful as you would have liked in the past, by applying the tips from this article you take steps to ensure future success.