Gnomes,lego & other steps to building a social business model
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Gnomes,lego & other steps to building a social business model

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A talk at this years Social Media Week London @ the event on ' How social media is impacting business models'. Other speakers include Tom Hulme- Ideo, Lisa Rodwell - Moo, Jon Mell -IBM Watch......

A talk at this years Social Media Week London @ the event on ' How social media is impacting business models'. Other speakers include Tom Hulme- Ideo, Lisa Rodwell - Moo, Jon Mell -IBM Watch here http://bit.ly/zDLHku

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  • 150 year organisation Selling books door to door where it all started, every aspect of running a business. Thought I had all the knowledge customer service, profit, a formula = success, but no framework
  • Film Industry, first film portugal, film system relaying on subsidiesThis country- scotland, stayed in film for many years business end, the more budgets, and business plans less I understood about how to make things work. Industry siloed, now film comp have more control if they desired it
  • In 2007, BusinessWeek named him one of the ten business school professors who have had the greatest influence on business thinking.  The Financial Times recently named his classic book “Leaders” as one of the top 50 books of all time.  today's headlong plunge into less hierarchical, more democratic and adaptive institutions, private and public," management expert Tom Peters wrote in 1993 in the foreword to Bennis’ An Invented Life: Reflections on Leadership and Change.[1]

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  • 1. | Media – Sauce | Mellissa NormanGnomes, lego &other steps tobuilding a socialbusiness model.@melmediasauce © C O P Y R I G H T M e d i a S a u c e
  • 2. | Media – Sauce | Mellissa NormanPact, BBC, Endemol, BBH, NESTA, C4,UNESCO, Social Media Week, Nokia,Ogilvy, Facebook, Skillset, CIDA,Southwest Design Forum, MetropolitanFilm School, NixonMcinnes, ExecutivesAssociation of Great Britain, and theBrighton Festival, as well as over 200SMEs.Picture by Owen Blacker © C O P Y R I G H T M e d i a S a u c e
  • 3. | Media – Sauce | Mellissa NormanThemeChampionBusinessModels &Growth © C O P Y R I G H T M e d i a S a u c e
  • 4. | Media – Sauce | Mellissa NormanThe current situation…“Great business models can reshape industries and drive spectaculargrowth. Yet many companies find business-model innovation difficult. Managers don‟t understand their existing model well enough to know when it needs changing—or more importantly, how to change it.” Harvard Business Review, "Reinventing Your Business Model" by Mark Johnson, Clay Christensen and Henning Kagerman © C O P Y R I G H T M e d i a S a u c e
  • 5. | Media – Sauce | Mellissa NormanThebeginning..TheStory of mysearch forBusiness models© C O P Y R I G H T M e d i a S a u c e
  • 6. | Media – Sauce | Mellissa Norman © C O P Y R I G H T M e d i a S a u c e
  • 7. | Media – Sauce | Mellissa Norman © C O P Y R I G H T M e d i a S a u c e
  • 8. | Media – Sauce | Mellissa NormanAccording to Warren Bennis, (1969)Organisational Development (OD) “is a complexeducational strategy intended to change thebeliefs, attitudes, values, and structure oforganizations so that they can better adapt tonew technologies, markets, and challenges,and the dizzying rate of change itself.” © C O P Y R I G H T M e d i a S a u c e
  • 9. | Media – Sauce | Mellissa Norman10 Steps ToBuild a SocialBusinessModel © C O P Y R I G H T M e d i a S a u c e
  • 10. | Media – Sauce | Mellissa Norman © C O P Y R I G H T M e d i a S a u c e
  • 11. | Media – Sauce | Mellissa NormanWhat are you passionate about?• Build it into your Vision statement• Your mission statement• All your branding , marketing, social activity• Be laser focused with your messages © C O P Y R I G H T M e d i a S a u c e
  • 12. | Media – Sauce | Mellissa Norman © C O P Y R I G H T M e d i a S a u c e
  • 13. | Media – Sauce | Mellissa NormanHow can you build collaboration intoyour business?• Collaborative decision making• Co-creation with your customers• Building an eco-system of partnerships between employees, customers and suppliers/partners © C O P Y R I G H T M e d i a S a u c e
  • 14. | Media – Sauce | Mellissa Norman © C O P Y R I G H T M e d i a S a u c e
  • 15. | Media – Sauce | Mellissa NormanWhat do your customers find valuable?• Find out what „job‟ your customers use your products/services to do.• Is there a chance some one can use technology to deliver more value for less?• How much will they willing to pay in 3 years? © C O P Y R I G H T M e d i a S a u c e
  • 16. | Media – Sauce | Mellissa Norman © C O P Y R I G H T M e d i a S a u c e
  • 17. | Media – Sauce | Mellissa NormanHow can you simplify your business?• Change your internal processes/systems• Product/service offering• Customer pipeline © C O P Y R I G H T M e d i a S a u c e
  • 18. | Media – Sauce | Mellissa Norman © C O P Y R I G H T M e d i a S a u c e
  • 19. | Media – Sauce | Mellissa NormanHow can you change your business into alearning organisation?• Provide formal/informal /learning ops• Capture learning outside individuals• Collectively, review how you do things and how you can improve. © C O P Y R I G H T M e d i a S a u c e
  • 20. | Media – Sauce | Mellissa Norman © C O P Y R I G H T M e d i a S a u c e
  • 21. | Media – Sauce | Mellissa NormanAsk the „what, why, where, howquestions?• Write the questions as a team• Collectively try and answer the questions• Implement answers and plans into your strategy © C O P Y R I G H T M e d i a S a u c e
  • 22. | Media – Sauce | Mellissa Norman © C O P Y R I G H T M e d i a S a u c e
  • 23. | Media – Sauce | Mellissa NormanAre you agile enough to deal with rapidchange?• Review how you have responded to change historically.• What habits exist in your organisation, that might be resistant to change?• How can you speed up your reaction time? © C O P Y R I G H T M e d i a S a u c e
  • 24. | Media – Sauce | Mellissa Norman © C O P Y R I G H T M e d i a S a u c e
  • 25. | Media – Sauce | Mellissa NormanWhat can you innovate?• Balance strategy and play• Creativity is a valuable asset in business innovation• Be prepared to fail, repeat and learn © C O P Y R I G H T M e d i a S a u c e
  • 26. | Media – Sauce | Mellissa NormanOriginal © C O P Y R I G H T M e d i a S a u c e
  • 27. | Media – Sauce | Mellissa NormanAre your off and online processesintegrated?• Analyse each area of your company• Do your offline processes need to be changed?• How can you integrate your online processes into your business model? © C O P Y R I G H T M e d i a S a u c e
  • 28. | Media – Sauce | Mellissa Norman © C O P Y R I G H T M e d i a S a u c e
  • 29. | Media – Sauce | Mellissa NormanWhat insight have you collected aboutthe way you do business?• Collect off and online data on the way you do business & your customers• Build insight into your whole business• What changes does this suggest for your business? © C O P Y R I G H T M e d i a S a u c e
  • 30. | Media – Sauce | Mellissa Norman The Leap DayBusiness ChallengeEmail us for a free worksheet to helpyou review your business model Bm (at) creativeindustriesktn.org Prizes by © C O P Y R I G H T M e d i a S a u c e
  • 31. | Media – Sauce | Mellissa NormanThank you!You can tweet at me here @melmediasauceor @creativektnYou can email me heremel (at) media-sauce.orgJoin the business model communityon the TSB‟s connect websiteFor free reports, events & interviewshttp://bit.ly/x8QUKI, © C O P Y R I G H T M e d i a S a u c e