150 year organisation Selling books door to door where it all started, every aspect of running a business. Thought I had all the knowledge customer service, profit, a formula = success, but no framework
Film Industry, first film portugal, film system relaying on subsidiesThis country- scotland, stayed in film for many years business end, the more budgets, and business plans less I understood about how to make things work. Industry siloed, now film comp have more control if they desired it
Your business plan documents how you will execute your business model.
Many reasons, you might have never examied what you have done, simular to my first film businessThe market may be changing, you always seem to be doing okay but could do better. You are offline and want to work online or online and want to work off line
Some times you see something that is needed that the world hasn’t figuredout yet.
4 steps not a quick and easy thing to do but today we can’t cover all of these but we can give you some tools that might help you understand whether you need to change your model and a framework that can help you creatively re develop your model
Biggest skill you need is creativity, design not about business knowledge
going to use a mix of well know big examples that most, if not all of you should knw. This will help illustrate what we are talking about.
Web, tv, advertising, face to face.
A company that has mixed an off line model and a online on change their buying and selling price.
Borrowing from other industries is common. Electric car, lots of barriers to the market place.
An interesting partnership recently is between Moo and Facebook