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Businessmodelworkshopslide
 

Businessmodelworkshopslide

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A workshop I gave last week in Glasgow at Social Media Week on how you can map your business model and giving business model examples

A workshop I gave last week in Glasgow at Social Media Week on how you can map your business model and giving business model examples

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  • 150 year organisation Selling books door to door where it all started, every aspect of running a business. Thought I had all the knowledge customer service, profit, a formula = success, but no framework
  • Film Industry, first film portugal, film system relaying on subsidiesThis country- scotland, stayed in film for many years business end, the more budgets, and business plans less I understood about how to make things work. Industry siloed, now film comp have more control if they desired it
  • Your business plan documents how you will execute your business model.
  • Many reasons, you might have never examied what you have done, simular to my first film businessThe market may be changing, you always seem to be doing okay but could do better. You are offline and want to work online or online and want to work off line
  • Some times you see something that is needed that the world hasn’t figuredout yet.
  • 4 steps not a quick and easy thing to do but today we can’t cover all of these but we can give you some tools that might help you understand whether you need to change your model and a framework that can help you creatively re develop your model
  • Biggest skill you need is creativity, design not about business knowledge
  • going to use a mix of well know big examples that most, if not all of you should knw. This will help illustrate what we are talking about.
  • Web, tv, advertising, face to face.
  • A company that has mixed an off line model and a online on change their buying and selling price.
  • Borrowing from other industries is common. Electric car, lots of barriers to the market place.
  • An interesting partnership recently is between Moo and Facebook

Businessmodelworkshopslide Businessmodelworkshopslide Presentation Transcript

  • | Media – Sauce | Mellissa NormanThe business model workshop-Give your business a reality check@melmediasauceInteractive Scotland , Creative ClydeMedia Sauce, CKTN © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa Norman Aim for today:To enable you to apply thebusiness model framework to yourbusiness © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa NormanPact, BBC, Endemol, BBH, NESTA, C4, UNESCO, Social MediaWeek, Nokia, Ogilvy, Facebook, Skillset, CIDA, Southwest Design Forum, Metropolitan Film School, NixonMcinnes, ExecutivesAssociation of Great Britain, and the Brighton Festival, as well as over 200 SMEs. © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa NormanThemeChampionBusinessModels &Growth © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa NormanWhat do you hope to get out of today? © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa NormanThe beginningThe story of my search for Business models © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa Norman © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa NormanWhy are business models important? © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa NormanSeizing the white Businessspace- modelMark W Johnson innovation Performance Performance Reliability Product Convenience innovation Process What happens to industries as they grow? Cost innovation Business model Business innovation model innovation © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa Norman‘How a business creates, captures & delivers value’-Wikipedia‘The Story Of The Enterprise’- Joan Magretta © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa Norman Great business models can reshape industries and drive spectacular growth. Yet many companies find business-model innovation difficult. Managers don’tunderstand their existing model well enough to know when it needs changing— or more importantly, how to change it.” Harvard Business Review, "Reinventing Your Business Model" by Mark Johnson, Clay Christensen and Henning Kagerman © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa NormanWhy you might want to adjust or redesign your businessmodel:• Not getting the growth you are looking for• Competitors growing• Industry changing• Want to build residual streams of income• Want to launch a different product or service• Things are going okay but your gut tells you something needs tweaking in order to improve © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa Norman"If I had asked people what they wanted, they would have said faster horses." © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa NormanSteps to change your business model.• Design• Test• Implement• Evolve & Adapt © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa Norman Biggest skill you needWhat is the biggest skill you need? © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa NormanBenefitsStop competing with your competitorsDesign a company that fits you,your employees and your customers betterIncreased revenueMaximise opportunities © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa Norman The wonderful BM Frameworkwww.businessmodelgeneration © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa NormanIdentify an important job to be done that is poorly done today+Devise and develop an offering that does the job better at the right price © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa Norman Picture of a holeWhat is your value proposition? © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa Norman © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa NormanWhat value are we delivering to our customer?What job do they need doing?How are current solutions satisfying customers? © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa NormanWho are your customers? © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa Norman © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa NormanChannels1- Awareness2. Evaluation of VP3. Purchase4. Delivery5. Aftersales © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa NormanClothing + subscription=Manpacks © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa Norman © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa NormanMobile + Co-creation = GiffGaff © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa Norman © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa NormanGaming + 2nd hand market=Green Man © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa NormanMobile + Electric cars =Better Place © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa NormanPartnershipsWhat activities do partners perform?What key resources are they acquiring? © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa NormanMoo + Facebook =Facebook cards © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa NormanKey resources• Physical• Intellectual• Human• FinancialKey activities• Production• Problem solving• Platform/network © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa NormanUnique software © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa NormanBetter Cashflow © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa Norman Local community Face to face Evening Tourists/hotel entertainment Tasty food Great Chef Web website Phone Restaurant Front of house StaffKitchen Sales marginequipment Ingredients © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa Norman Web users Software globally development MassPayment Free internet Customisedproviders calls People whoDistribution want to callpartners phones Cheap calls to phonesTelco partners Software Developers Skype.com Software Headset partnerships Free Software Development Hardware sales Complaint Skype prepaid managment less than 10% © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa NormanMap out your business modelStart with V.P © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa NormanYour SWOTWhat are your strengths, weaknesses of your business model?What possible threats and opportunities are there?• Key trends• Industry forces• Market forces• Macro-Economic © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa NormanExciting things you can do with business models © C O P Y R I G H T M e d i a S a u c e
  • Blue ocean – Sauce | Mellissa Norman | Media Blue Ocean Strategy-www.blueoceanstrategy.com © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa NormanValue Innovation- Blue Ocean’s fab strategy What factors can What factors can be eliminated that be reduced well the industry has below the industry’s taken for granted? standard? What factors can What factors can be created that the be raised well industry has never above the industry’s offered? standard? © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa NormanValue Innovation Eliminated Reduced Star Performers Animal Shows Unique Venue Aisle concession sales Multiple show arenas Raised Created Fun and humour Theme Theme Thrill and danger Refined environment Multiple productions Artistic music and dance © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa NormanCurrent Business Model Trends• Keep it simple• Collaborative• Integrate off and online• Learning organisation• Agile• Mix and borrow from other industries © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa Norman © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa NormanJoin 5000+ companies on the business modelcommunity on the TSB’s connect websiteconnect.innovateuk.org/web/creativektn• Join connect• Join Creativektn• Join Biz model groupFor free reports, events & interviews and fundinginformation. © C O P Y R I G H T M e d i a S a u c e
  • | Media – Sauce | Mellissa NormanThank you!You can tweet at me here @melmediasauce andfollow @creativektn for compertitions, funding & other useful stuff.You can email me heremel (at) media-sauce.org © C O P Y R I G H T M e d i a S a u c e