Social Media Strategy and Tactics

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  • Social media is no Field of Dreams
  • Social media is no Field of Dreams
  • Enter the tactics
  • Social Media Strategy and Tactics

    1. 1. Welcome to the Social Media Social! August 27, 2014
    2. 2. Digital Plus #trendingtopics
    3. 3. $88.5M*And counting Amount raised by the #ALSIcebucketChallenge
    4. 4. Why is social media so powerful?
    5. 5. The Social Network Effect
    6. 6. >260M Unique monthly visits to TripAdvisor http://www.tripadvisor.com/PressCenter-c4-Fact_Sheet.html
    7. 7. >260M Unique monthly visits to TripAdvisor http://www.tripadvisor.com/PressCenter-c4-Fact_Sheet.html I
    8. 8. Of 18-34 year olds consult social media when making travel plans http://www.statista.com/statistics/305150/travelers-using-social- media-for-travel-planning-by-age-us/ 44%
    9. 9. Of travelers check reviews of attractions on TripAdvisor before visiting http://etc-digital.org/digital-trends/social-networking-and-ugc/ travellers-and-social-media/ 44%
    10. 10. Of web traffic comes from 8 social referral sites More than double than the year before! http://thenextweb.com/socialmedia/2014/07/21/facebooks-referral-traffic-share-grew-10-q2-2014-pinterest-fell- 19-twitter-slipped-9/ 31%
    11. 11. Of all online adults are Facebook users. http://mashable.com/2014/08/08/study-snapchat-college/ 71%
    12. 12. The amount more that users http://www.pewinternet.org/2013/12/30/social-media-update-2013/ engage with a brand’s photo on Instagram vs. Facebook. 60x http://mashable.com/2014/04/29/instagram-marketers-friend/
    13. 13. *And declining Average organic reach of http://www.pewinternet.org/2013/12/30/social-media-update-2013/ brand pages 6% http://social.ogilvy.com/facebook-zero-considering-life-after-the-demise-of-organic-reach/
    14. 14. http://www.pewinternet.org/2013/12/30/social-media-update-2013/
    15. 15. http://www.pewinternet.org/2013/12/30/social-media-update-2013/
    16. 16. Fastest growing 55-64 demographic on Twitter. http://www.jeffbullas.com/2013/05/06/21-awesome-social-media-facts-figures-and-statistics-for-2013/
    17. 17. Of college students report posting on Snapchat once a day http://mashable.com/2014/08/08/study-snapchat-college/ 70%
    18. 18. Of all web traffic comes from mobile devices and apps. http://money.cnn.com/2014/02/28/technology/mobile/mobile-apps-internet/ >50%
    19. 19. Know Your Audience [ target your message ]
    20. 20. WHO? Customers, friends, fans, people with affinity People 45+ make up 46% of Facebook users. Over 1 billion users | 2nd most visited site behind Google. http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
    21. 21. WHO? Acquaintances mixed in, along with prospects, press, and influencers 28% African American & 14% of Hispanic vs. 12% White. 560 million users | 29% of users are 18-29 age group. http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
    22. 22. WHO? Professionals, educated adults, recruiters, and businesses (major donors!) 50% Male & 50% Female. 240 million users | 79% are over 35 years old. http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
    23. 23. WHO? Your mom, sister, girlfriend, wife, daughter, crafters, DIY-ers, and foodies. 70 million users that 68% are women. 50% of users have kids. http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
    24. 24. WHO? Young, techie men + early adopters. 400+ million users dominated by men (71%). About 50% of Google+ users are 24 or younger. http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
    25. 25. YOU’VE GOT A SOCIAL MEDIA STRATEGY, RIGHT?
    26. 26. WE NEED TO INCREASE VISITORS IN 2014 BY 200% BY IMPROVING ENGAGEMENT IN OUR SOCIAL COMMUNITIES
    27. 27. WE NEED TO INCREASE VISITORS IN 2014 BY 200% BY IMPROVING ENGAGEMENT IN OUR SOCIAL COMMUNITIES
    28. 28. Make a Buzzworthy Video
    29. 29. Build Real Relationships with Social Communication
    30. 30. Inject humor into your brand
    31. 31. Know Your Audience [ target your message ] Connect with the Top Tweeters in Your Area
    32. 32. Start, Join, & Organize Conversations with Hashtags
    33. 33. Start or Join a Twitter Chat
    34. 34. Organize a Tweetup
    35. 35. Engage the Blogging Community
    36. 36. Launch a Like Campaign
    37. 37. Integrate TripAdvisor with Facebook and Your Website
    38. 38. Create a Flickr Group to Support Your Mission
    39. 39. TACTIC Track Referrals from Social Sites
    40. 40. TACTIC Measure New Visitors from Social Channels
    41. 41. Show and tell time! What’s worked for you?
    42. 42. Thank You! @melmatho

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