Social Media Strategy and Tactics
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Social Media Strategy and Tactics

  • 178 views
Uploaded on

Presented to the Charleston Historic Federation

Presented to the Charleston Historic Federation

More in: Social Media
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to like this
No Downloads

Views

Total Views
178
On Slideshare
178
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
5
Comments
1
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Social media is no Field of Dreams
  • Social media is no Field of Dreams
  • Enter the tactics

Transcript

  • 1. Welcome to the Social Media Social! August 27, 2014
  • 2. Digital Plus #trendingtopics
  • 3. $88.5M*And counting Amount raised by the #ALSIcebucketChallenge
  • 4. Why is social media so powerful?
  • 5. The Social Network Effect
  • 6. >260M Unique monthly visits to TripAdvisor http://www.tripadvisor.com/PressCenter-c4-Fact_Sheet.html
  • 7. >260M Unique monthly visits to TripAdvisor http://www.tripadvisor.com/PressCenter-c4-Fact_Sheet.html I
  • 8. Of 18-34 year olds consult social media when making travel plans http://www.statista.com/statistics/305150/travelers-using-social- media-for-travel-planning-by-age-us/ 44%
  • 9. Of travelers check reviews of attractions on TripAdvisor before visiting http://etc-digital.org/digital-trends/social-networking-and-ugc/ travellers-and-social-media/ 44%
  • 10. Of web traffic comes from 8 social referral sites More than double than the year before! http://thenextweb.com/socialmedia/2014/07/21/facebooks-referral-traffic-share-grew-10-q2-2014-pinterest-fell- 19-twitter-slipped-9/ 31%
  • 11. Of all online adults are Facebook users. http://mashable.com/2014/08/08/study-snapchat-college/ 71%
  • 12. The amount more that users http://www.pewinternet.org/2013/12/30/social-media-update-2013/ engage with a brand’s photo on Instagram vs. Facebook. 60x http://mashable.com/2014/04/29/instagram-marketers-friend/
  • 13. *And declining Average organic reach of http://www.pewinternet.org/2013/12/30/social-media-update-2013/ brand pages 6% http://social.ogilvy.com/facebook-zero-considering-life-after-the-demise-of-organic-reach/
  • 14. http://www.pewinternet.org/2013/12/30/social-media-update-2013/
  • 15. http://www.pewinternet.org/2013/12/30/social-media-update-2013/
  • 16. Fastest growing 55-64 demographic on Twitter. http://www.jeffbullas.com/2013/05/06/21-awesome-social-media-facts-figures-and-statistics-for-2013/
  • 17. Of college students report posting on Snapchat once a day http://mashable.com/2014/08/08/study-snapchat-college/ 70%
  • 18. Of all web traffic comes from mobile devices and apps. http://money.cnn.com/2014/02/28/technology/mobile/mobile-apps-internet/ >50%
  • 19. Know Your Audience [ target your message ]
  • 20. WHO? Customers, friends, fans, people with affinity People 45+ make up 46% of Facebook users. Over 1 billion users | 2nd most visited site behind Google. http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
  • 21. WHO? Acquaintances mixed in, along with prospects, press, and influencers 28% African American & 14% of Hispanic vs. 12% White. 560 million users | 29% of users are 18-29 age group. http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
  • 22. WHO? Professionals, educated adults, recruiters, and businesses (major donors!) 50% Male & 50% Female. 240 million users | 79% are over 35 years old. http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
  • 23. WHO? Your mom, sister, girlfriend, wife, daughter, crafters, DIY-ers, and foodies. 70 million users that 68% are women. 50% of users have kids. http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
  • 24. WHO? Young, techie men + early adopters. 400+ million users dominated by men (71%). About 50% of Google+ users are 24 or younger. http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
  • 25. YOU’VE GOT A SOCIAL MEDIA STRATEGY, RIGHT?
  • 26. WE NEED TO INCREASE VISITORS IN 2014 BY 200% BY IMPROVING ENGAGEMENT IN OUR SOCIAL COMMUNITIES
  • 27. WE NEED TO INCREASE VISITORS IN 2014 BY 200% BY IMPROVING ENGAGEMENT IN OUR SOCIAL COMMUNITIES
  • 28. Make a Buzzworthy Video
  • 29. Build Real Relationships with Social Communication
  • 30. Inject humor into your brand
  • 31. Know Your Audience [ target your message ] Connect with the Top Tweeters in Your Area
  • 32. Start, Join, & Organize Conversations with Hashtags
  • 33. Start or Join a Twitter Chat
  • 34. Organize a Tweetup
  • 35. Engage the Blogging Community
  • 36. Launch a Like Campaign
  • 37. Integrate TripAdvisor with Facebook and Your Website
  • 38. Create a Flickr Group to Support Your Mission
  • 39. TACTIC Track Referrals from Social Sites
  • 40. TACTIC Measure New Visitors from Social Channels
  • 41. Show and tell time! What’s worked for you?
  • 42. Thank You! @melmatho