Social Media Police:Nonprofit Edition#13NTCpopoMaddie GrantAllyson KapinMelanie Mathos
WE     Social Media Police: Nonprofit Edition #13NTCpopo   Slide 2
Social Media Police: Nonprofit Edition #13NTCpopo   Slide 3
LOOK WHO’S TRENDING     Social Media Police: Nonprofit Edition #13NTCpopo   Slide 4
Human Rights Campaign Stand for Marriage         Social Media Police: Nonprofit Edition #13NTCpopo   Slide 5
Human Rights Campaign Stand for Marriage                     Best Use                     of Social                      M...
Giving DaysSocial Media Police: Nonprofit Edition #13NTCpopo   Slide 7
Save Big BirdSocial Media Police: Nonprofit Edition #13NTCpopo   Slide 8
Save Big Bird            Best Use            of Social             MediaSocial Media Police: Nonprofit Edition #13NTCpopo ...
LOOK WHO’S TRENDING:    FAN FAVORITE_______________________      Social Media Police: Nonprofit Edition #13NTCpopo   Slide...
HOT TICKETSocial Media Police: Nonprofit Edition #13NTCpopo   Slide 11
NRA GOES SILENTSocial Media Police: Nonprofit Edition #13NTCpopo   Slide 12
NRA GOES SILENT          Worst Use of         Social MediaSocial Media Police: Nonprofit Edition #13NTCpopo   Slide 13
BULLYSocial Media Police: Nonprofit Edition #13NTCpopo   Slide 14
ON THE JOBSocial Media Police: Nonprofit Edition #13NTCpopo   Slide 15
HOT TICKET:    FAN FAVORITE_______________________      Social Media Police: Nonprofit Edition #13NTCpopo   Slide 16
GOTTA HAVE IT! MAKE IT STOP!  Social Media Police: Nonprofit Edition #13NTCpopo   Slide 17
GOTTA HAVE IT!NEWSJACKING: SUPERBOWL POWER OUTAGE        Social Media Police: Nonprofit Edition #13NTCpopo   Slide 18
GOTTA HAVE IT!NEWSJACKING: MARCO RUBIO TWEETS FOR CHARITY: WATER              Social Media Police: Nonprofit Edition #13NT...
GOTTA HAVE IT!NEWSJACKING: MARCO RUBIO TWEETS FOR CHARITY: WATER                          Best Use                        ...
GOTTA HAVE IT!CULTUREJACKING: LADY SYBIL AND THE PREECLAMPSIA FOUNDATION                  Social Media Police: Nonprofit E...
GOTTA HAVE IT!MEASUREMENT: GOODWILL’S #150JOBS      Social Media Police: Nonprofit Edition #13NTCpopo   Slide 22
GOTTA HAVE IT!MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD            Social Media Police: Nonprofit Edition #13NTCpopo   ...
GOTTA HAVE IT!MEASUREMENT: CRAIG NEWMARK’S #Hoot2Give         Social Media Police: Nonprofit Edition #13NTCpopo   Slide 24
GOTTA HAVE IT!MEASUREMENT: CRAIG NEWMARK’S #Hoot2Give         Social Media Police: Nonprofit Edition #13NTCpopo   Slide 25
GOTTA HAVE IT!MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD            Social Media Police: Nonprofit Edition #13NTCpopo   ...
GOTTA HAVE IT!MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD            Social Media Police: Nonprofit Edition #13NTCpopo   ...
GOTTA HAVE IT!CONTENT MARKETING: DANA FARBER CANCER INSTITUTE             Social Media Police: Nonprofit Edition #13NTCpop...
GOTTA HAVE IT! MEMES ON A MISSIONSocial Media Police: Nonprofit Edition #13NTCpopo   Slide 29
GOTTA HAVE IT!         JUST PIN ITSocial Media Police: Nonprofit Edition #13NTCpopo   Slide 30
MAKE IT STOP!            STOP NOT LISTENING!                                      PULLED                                  ...
MAKE IT STOP!  STOP NOT LISTENING!                              Worst Use of                             Social MediaSocia...
MAKE IT STOP!     BROADCASTINGSocial Media Police: Nonprofit Edition #13NTCpopo   Slide 33
MAKE IT STOP!INTERNET TROLLING AND INTERNET MOBS      Social Media Police: Nonprofit Edition #13NTCpopo   Slide 34
MAKE IT STOP!     QR CODE ABUSESocial Media Police: Nonprofit Edition #13NTCpopo   Slide 35
MAKE IT STOP!     QR CODE ABUSE          Worst Use of         Social MediaSocial Media Police: Nonprofit Edition #13NTCpop...
MAKE IT STOP!SHALLOW ENGAGEMENTSocial Media Police: Nonprofit Edition #13NTCpopo   Slide 37
MAKE IT STOP!                 LIKE EXTORTION•   Image of poorly or disabled animals = Don’t Like it,    donate to or help ...
GOTTA HAVE IT!    MAKE IT STOP!    FAN FAVORITE_______________________      Social Media Police: Nonprofit Edition #13NTCp...
Best Use                         of Social                          Media1. HUMAN RIGHTS CAMPAIGN STAND FOR MARRIAGE2. SAV...
1. NRA GOES SILENT          2. CNN GOES SILENT          3. QR CODES ON HIGHWAY BILLBOARDS          4. WRITE-INWorstUse ofS...
TEACHING MOMENTS1.Listen, don’t broadcast2.Be prepared to take advantage of newsmoments (or to adjust your messaging inlig...
Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad!or Online using #13NTCpopo at www.nten.org/ntc/e...
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Social Media Police: Nonprofit Edition @12NTC

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  • http://www.huffingtonpost.com/craig-newmark/squirrels4good_b_1448977.html Craig Newmark’s #Squirrels4Good social media campaign that raised $10K for NWF in about 24 hours
  • 2 hours - #mcdstories Komen - http://browningdudley.com/?p=112
  • 2 hours - #mcdstories Komen - http://browningdudley.com/?p=112
  • 2 hours - #mcdstories Komen - http://browningdudley.com/?p=112 Being Lazy With Your Social Media Strategy: Using social media strictly as a broadcast tool to distribute press releases, action alerts, and ask for money - with no thought to building community and engaging people.
  • Social Media Police: Nonprofit Edition @12NTC

    1. 1. Social Media Police:Nonprofit Edition#13NTCpopoMaddie GrantAllyson KapinMelanie Mathos
    2. 2. WE Social Media Police: Nonprofit Edition #13NTCpopo Slide 2
    3. 3. Social Media Police: Nonprofit Edition #13NTCpopo Slide 3
    4. 4. LOOK WHO’S TRENDING Social Media Police: Nonprofit Edition #13NTCpopo Slide 4
    5. 5. Human Rights Campaign Stand for Marriage Social Media Police: Nonprofit Edition #13NTCpopo Slide 5
    6. 6. Human Rights Campaign Stand for Marriage Best Use of Social Media Social Media Police: Nonprofit Edition #13NTCpopo Slide 6
    7. 7. Giving DaysSocial Media Police: Nonprofit Edition #13NTCpopo Slide 7
    8. 8. Save Big BirdSocial Media Police: Nonprofit Edition #13NTCpopo Slide 8
    9. 9. Save Big Bird Best Use of Social MediaSocial Media Police: Nonprofit Edition #13NTCpopo Slide 9
    10. 10. LOOK WHO’S TRENDING: FAN FAVORITE_______________________ Social Media Police: Nonprofit Edition #13NTCpopo Slide 10
    11. 11. HOT TICKETSocial Media Police: Nonprofit Edition #13NTCpopo Slide 11
    12. 12. NRA GOES SILENTSocial Media Police: Nonprofit Edition #13NTCpopo Slide 12
    13. 13. NRA GOES SILENT Worst Use of Social MediaSocial Media Police: Nonprofit Edition #13NTCpopo Slide 13
    14. 14. BULLYSocial Media Police: Nonprofit Edition #13NTCpopo Slide 14
    15. 15. ON THE JOBSocial Media Police: Nonprofit Edition #13NTCpopo Slide 15
    16. 16. HOT TICKET: FAN FAVORITE_______________________ Social Media Police: Nonprofit Edition #13NTCpopo Slide 16
    17. 17. GOTTA HAVE IT! MAKE IT STOP! Social Media Police: Nonprofit Edition #13NTCpopo Slide 17
    18. 18. GOTTA HAVE IT!NEWSJACKING: SUPERBOWL POWER OUTAGE Social Media Police: Nonprofit Edition #13NTCpopo Slide 18
    19. 19. GOTTA HAVE IT!NEWSJACKING: MARCO RUBIO TWEETS FOR CHARITY: WATER Social Media Police: Nonprofit Edition #13NTCpopo Slide 19
    20. 20. GOTTA HAVE IT!NEWSJACKING: MARCO RUBIO TWEETS FOR CHARITY: WATER Best Use of Social Media Social Media Police: Nonprofit Edition #13NTCpopo Slide 20
    21. 21. GOTTA HAVE IT!CULTUREJACKING: LADY SYBIL AND THE PREECLAMPSIA FOUNDATION Social Media Police: Nonprofit Edition #13NTCpopo Slide 21
    22. 22. GOTTA HAVE IT!MEASUREMENT: GOODWILL’S #150JOBS Social Media Police: Nonprofit Edition #13NTCpopo Slide 22
    23. 23. GOTTA HAVE IT!MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD Social Media Police: Nonprofit Edition #13NTCpopo Slide 23
    24. 24. GOTTA HAVE IT!MEASUREMENT: CRAIG NEWMARK’S #Hoot2Give Social Media Police: Nonprofit Edition #13NTCpopo Slide 24
    25. 25. GOTTA HAVE IT!MEASUREMENT: CRAIG NEWMARK’S #Hoot2Give Social Media Police: Nonprofit Edition #13NTCpopo Slide 25
    26. 26. GOTTA HAVE IT!MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD Social Media Police: Nonprofit Edition #13NTCpopo Slide 26
    27. 27. GOTTA HAVE IT!MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD Social Media Police: Nonprofit Edition #13NTCpopo Slide 27
    28. 28. GOTTA HAVE IT!CONTENT MARKETING: DANA FARBER CANCER INSTITUTE Social Media Police: Nonprofit Edition #13NTCpopo Slide 28
    29. 29. GOTTA HAVE IT! MEMES ON A MISSIONSocial Media Police: Nonprofit Edition #13NTCpopo Slide 29
    30. 30. GOTTA HAVE IT! JUST PIN ITSocial Media Police: Nonprofit Edition #13NTCpopo Slide 30
    31. 31. MAKE IT STOP! STOP NOT LISTENING! PULLED CAMPAIGN 2 HRS IN – STILL TWEETS TODAY ON HASHTAGREACTED 289K SIGNATURES ON CHANGE.ORG PETITION – STILL NO RESPONSE Social Media Police: Nonprofit Edition #13NTCpopo Slide 31
    32. 32. MAKE IT STOP! STOP NOT LISTENING! Worst Use of Social MediaSocial Media Police: Nonprofit Edition #13NTCpopo Slide 32
    33. 33. MAKE IT STOP! BROADCASTINGSocial Media Police: Nonprofit Edition #13NTCpopo Slide 33
    34. 34. MAKE IT STOP!INTERNET TROLLING AND INTERNET MOBS Social Media Police: Nonprofit Edition #13NTCpopo Slide 34
    35. 35. MAKE IT STOP! QR CODE ABUSESocial Media Police: Nonprofit Edition #13NTCpopo Slide 35
    36. 36. MAKE IT STOP! QR CODE ABUSE Worst Use of Social MediaSocial Media Police: Nonprofit Edition #13NTCpopo Slide 36
    37. 37. MAKE IT STOP!SHALLOW ENGAGEMENTSocial Media Police: Nonprofit Edition #13NTCpopo Slide 37
    38. 38. MAKE IT STOP! LIKE EXTORTION• Image of poorly or disabled animals = Don’t Like it, donate to or help the RSPCA,Blue Cross, PDSA , Dog’s Trust or another animal charity of your choice.• Image of poorly or disabled babies = Don’t Like it, donate to or help Great Ormond Street Hospital , NSPCC, Action For Children, Roald Dahl Charity, or another children’s charity of your choice.• Image of poorly or disabled soldier = Don’t Like it, donate to or help Soldier’s Charity, Help For Heroes, Support Our Soldiers, Soldiers Off The Street or another soldier’s charity of your choice. SOURCE: Viral Spam: Help a Human, Not a Hoaxer, by Laura Phillips Social Media Police: Nonprofit Edition #13NTCpopo Slide 38
    39. 39. GOTTA HAVE IT! MAKE IT STOP! FAN FAVORITE_______________________ Social Media Police: Nonprofit Edition #13NTCpopo Slide 39
    40. 40. Best Use of Social Media1. HUMAN RIGHTS CAMPAIGN STAND FOR MARRIAGE2. SAVE BIG BIRD3. NEWSJACKING - CHARITY: WATER4. WRITE-IN Social Media Police: Nonprofit Edition #13NTCpopo Slide 40
    41. 41. 1. NRA GOES SILENT 2. CNN GOES SILENT 3. QR CODES ON HIGHWAY BILLBOARDS 4. WRITE-INWorstUse ofSocialMedia Social Media Police: Nonprofit Edition #13NTCpopo Slide 41
    42. 42. TEACHING MOMENTS1.Listen, don’t broadcast2.Be prepared to take advantage of newsmoments (or to adjust your messaging inlight of news moments)3.Respond quickly (to both positive andnegative)4.Create a movement5.Have fun!6.Measure, measure, measure7.Have a social media staff handbook8.Have a plan in place to manage an onlinecrisis so it doesn’t bubble up and implode9.Tailor content specifically for each socialmedia channel as each one has its own tone,terminology, etc.10.Learn from failures Social Media Police: Nonprofit Edition #13NTCpopo Slide 42
    43. 43. Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad!or Online using #13NTCpopo at www.nten.org/ntc/eval

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