Social fundraisingeffect scanpo_final
Upcoming SlideShare
Loading in...5
×
 

Social fundraisingeffect scanpo_final

on

  • 640 views

Very few nonprofits raise money “on” social networks in a vacuum. You can encourage followers to

Very few nonprofits raise money “on” social networks in a vacuum. You can encourage followers to
become fundraisers by leveraging The Social Fundraising Effect. Come explore how nonprofits raise
money with this powerful channel by building networks, engaging social communities, optimizing
social presence for fundraising, building advocates, and empowering fundraisers.

Statistics

Views

Total Views
640
Views on SlideShare
639
Embed Views
1

Actions

Likes
2
Downloads
4
Comments
0

1 Embed 1

https://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Social fundraisingeffect scanpo_final Social fundraisingeffect scanpo_final Presentation Transcript

  • Embracing the Power of the Social Fundraising Effect February 10, 2014
  • Change, Change, Change [ social media trends & stats ]
  • Teen Facebook Usage Facebook’s CFO said the site is no longer the cool hangout spot for some kids: “We did see a decrease in daily users.” http://techcrunch.com/2013/10/30/facebook-teens-drop/ View slide
  • 18% Of Mobile Users Actively Use Instagram. http://pewinternet.org/~/media//Files/Reports/2013/PIP_Photos%20and%20videos%20online_102813.pdf View slide
  • $1,000,000,000 What Facebook Paid for Instagram in April 2012 http://mashable.com/2012/04/12/instagram-worth-1-billion/
  • 26% Of Teens Say Twitter is Their Most Important Social Network http://www.businessinsider.com/facebook-and-teen-user-trends-2013-10
  • 23% Of Teens Say Facebook is Their Most Important Social Network Down 42% from year before (2012) http://www.businessinsider.com/facebook-and-teen-user-trends-2013-10
  • 400 Million Number of Photos Sent Daily Via Snapchat. http://www.forbes.com/sites/parmyolson/2013/12/19/watch-out-facebook-whatsapp-climbs-past-400-million-active-users/
  • 400 Million Number of People Using WhatsApp For Messaging. 16 billion messages a day. 500 million images a day. http://www.forbes.com/sites/parmyolson/2013/12/19/watch-out-facebook-whatsapp-climbs-past-400-million-active-users/
  • 3.7% of All Traffic Pinterest drives more traffic to publishers Than Twitter, LinkedIn, Reddit combined. Only Facebook Referred More Traffic. http://mashable.com/2013/10/15/pinterest-referral-traffic/
  • $15 Million Microsoft’s recent investment in Foursquare and its layer of trusted geo-data. Google paid $1.1 billon for Waze. http://www.wired.com/business/2014/02/tracking-war-foursquare-microsoft/
  • Know Your Audience [ target your message ]
  • WHO? Young, techie men + early adopters. 400+ million users dominated by men (71%). About 50% of Google+ users are 24 or younger. http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
  • WHO? Your mom, sister, girlfriend, wife, daughter, crafters, DIY-ers, and foodies. 70 million users that 68% are women. 50% of users have kids. http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
  • WHO? Customers, friends, fans, people with affinity People 45+ make up 46% of Facebook users. Over 1 billion users | 2nd most visited site behind Google. http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
  • WHO? Acquaintances mixed in, along with prospects, press, and influencers 28% African American & 14% of Hispanic vs. 12% White. 560 million users || 29% of users are 18-29 age group. http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
  • WHO? Professionals, educated adults, recruiters, and businesses (major donors!) 50% Male & 50% Female. 240 million users | 79% are over 35 years old. http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
  • Who’s raising money on social media?
  • Very Few Raising Very Little 2012 Social Network Benchmark Report Blackbaud, NTEN, Common Knowledge www.nonprofitsocialnetworksurvey.com
  • Where Are Nonprofits Showing Up? 2012 Social Network Benchmark Report Blackbaud, NTEN, Common Knowledge www.nonprofitsocialnetworksurvey.com
  • What Are Nonprofits Prioritizing? 2012 Social Network Benchmark Report Blackbaud, NTEN, Common Knowledge www.nonprofitsocialnetworksurvey.com
  • Who is Responsible? 2012 Social Network Benchmark Report Blackbaud, NTEN, Common Knowledge www.nonprofitsocialnetworksurvey.com
  • How Are They Measuring? 2012 Social Network Benchmark Report Blackbaud, NTEN, Common Knowledge www.nonprofitsocialnetworksurvey.com
  • Key Findings 1. The Average Respondent Facebook & Twitter Communities Grew by 30% and 81%, respectively. 2. The Most Common Fundraising Tactic on Facebook is an Ask for an Individual Gift. 3. Respondent Budgets and Staffing for Commercial Social Networks Continue to Climb 4. The Top 3 Factors for Success on Social Networks: Strategy, Prioritization, and Dedicated Staff 5. Facebook Advertising is Used Primarily to Meet Non-Fundraising Goals 6. Google+ Struggling to Gain Momentum and Pinterest Pops as Top Newcomer.
  • Who Makes Up These Communities? Some current donors… And a LOT of future supporters!
  • The Next Generation of American Giving www.blackbaud.com/nextgen
  • The Next Generation of American Giving www.blackbaud.com/nextgen
  • The Next Generation of American Giving www.blackbaud.com/nextgen
  • Gen X and Gen Y Are The Future
  • The Next Generation of American Giving www.blackbaud.com/nextgen
  • The Next Generation of American Giving www.blackbaud.com/nextgen
  • The Social Fundraising Effect
  • The Social Fundraising Effect
  • The Social Fundraising Effect
  • Human Rights Campaign: Stand for Marriage
  • The Social Fundraising Effect
  • Awareness
  • Launch a Like Campaign
  • Target Your Supporters Paid Advertising
  • Integrate & Promote Social Accounts
  • The Social Fundraising Effect
  • Engagement Engagement
  • Customer Service - Community
  • Editorial Calendar
  • Test. Rinse. Repeat.
  • The Social Fundraising Effect
  • Conversion Conversion
  • Host a Tweetup
  • The Humane Society
  • Capture Emails & Volunteers
  • The Social Fundraising Effect
  • Advocacy Advocacy
  • Share Your Donation
  • Empower Supporters to Share
  • Focus the Crowd with a Petition
  • The Social Fundraising Effect
  • Fundraising Fundraising
  • Peer-to-Peer Fundraising
  • Crowdfunding Tools
  • Cause Marketing
  • The Social Fundraising Effect
  • The Social Fundraising Effect
  • The Social Fundraising Effect
  • Questions?
  • Thank You! @MelMatho @ChadNorman Embracing the Power of the Social Fundraising Effect February 10, 2014