Social Media Police: The Nonprofit Edition @bbcon

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Channeling Joan Rivers and E!’s Fashion Police, nonprofit social media authors including Allyson Kapin, Amy Sample Ward, and Melanie Mathos shared the latest trends, campaigns, and faux pas in the nonprofit social media world. Attendees were entertained, educated, and inspired by social #fails and the nonprofits that are making some seriously #winningmoves.

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  • TITLE SLIDE.
  • Intro - Melanie
  • Melanie - Play off fashion police – explain who the fourth host is (the audience) and then put on our hats.
  • Melanie - Play off fashion police – explain who the fourth host is (the audience) and then put on our hats.
  • Melanie – Each presenter shares their social media blunder and then we poll the audience for theirs
  • Melanie intros
  • Maddie – best use of social media
  • Section header
  • Melanie
  • Allyson – Best use of social media
  • Section header
  • Melanie polls the audience and gets a write-in candidate for Best Use of Social Media
  • Melanie intros
  • Melanie – worst use of social media
  • Section header
  • Allyson – worst use of social media
  • Maddie
  • Melanie polls the audience and gets a write-in candidate for Worst Use of Social Media
  • Melanie Intros
  • Maddie
  • Allyson
  • Melanie
  • Melanie – Best use of social mediahttp://instagram.com/p/aye_2mGhNa/
  • http://instagram.com/p/aye_2mGhNa/
  • Allyson
  • Allyson
  • Allyson
  • Allyson
  • Allyson
  • Maddie
  • Melanie
  • Allyson
  • Melanie
  • Melanie
  • Melanie
  • Melanie
  • Maddie
  • Maddie
  • Maddie – worst use of social media
  • Section header
  • Allyson
  • Allyson
  • Melanie
  • Melanie
  • Melanie
  • Melanie
  • Social Media Police: The Nonprofit Edition @bbcon

    1. 1. 10/7/2013 #bbcon 1 Social Media Police: Nonprofit Edition #BBCONPOPO ALLYSON KAPIN @RADCAMPAIGN AMY SAMPLE WARD @AMYRSWARD MELANIE MATHOS @MELMATHO
    2. 2. 10/7/2013 #bbcon 2 TWEET, TWEET! #BBCON (Blackbaud is donating a $1 for every social action to The National Children’s Museum! *Up to $4000) #BBCONPOPO (Follow conversation from this session – and because silly hashtags are fun!)
    3. 3. 10/7/2013 #bbcon 3 ALLYSON KAPIN @RADCAMPAIGN Author of Social Change Anytime, Anywhere Founder of Rad Campaign and Women Who Tech Blogger-in-chief Frogloop AMY SAMPLE WARD @AMYRSWARD Author of Social Change Anytime, Anywhere CEO of NTEN Amy Sample Ward’s version of NPTECH MELANIE MATHOS @MELMATHO Author of 101 Social Media Tactics for Nonprofits Sr. Public Relations Manager, Blackbaud I like to read their blogs. (And npENGAGE!)
    4. 4. 10/7/2013 #bbcon 4
    5. 5. 10/7/2013 #bbcon 5
    6. 6. 10/7/2013 #bbcon 6 Disclaimer: We’re not trying to pick on anyone!
    7. 7. 10/7/2013 #bbcon 7 LOOK WHO’S TRENDING
    8. 8. 10/7/2013 #bbcon 8 Human Rights Campaign Stand for Marriage
    9. 9. 10/7/2013 #bbcon 9 Human Rights Campaign Stand for Marriage Best Use of Social Media
    10. 10. 10/7/2013 #bbcon 10 Giving Days Save the date: May 6, 2014
    11. 11. 10/7/2013 #bbcon 11 Save Big Bird
    12. 12. 10/7/2013 #bbcon 12 Best Use of Social Media Save Big Bird
    13. 13. 10/7/2013 #bbcon 13 BEST USE OF SOCIAL MEDIA WRITE-IN _______________________
    14. 14. 10/7/2013 #bbcon 14 HOT TICKET
    15. 15. 10/7/2013 #bbcon 15 NRA GOES SILENT
    16. 16. 10/7/2013 #bbcon 16 Worst Use of Social Media NRA GOES SILENT
    17. 17. 10/7/2013 #bbcon 17 TACTFUL VS. TACKY – 9/11
    18. 18. 10/7/2013 #bbcon 18 TACTFUL VS. TACKY – 9/11 Worst Use of Social Media
    19. 19. 10/7/2013 #bbcon 19 ON THE JOB
    20. 20. 10/7/2013 #bbcon 20 WORST USE OF SOCIAL MEDIA WRITE-IN _______________________
    21. 21. 10/7/2013 #bbcon 21 GOTTA HAVE IT! MAKE IT STOP!
    22. 22. 10/7/2013 #bbcon 22 GOTTA HAVE IT! NEWSJACKING: SUPERBOWL POWER OUTAGE
    23. 23. 10/7/2013 #bbcon 23 GOTTA HAVE IT! CULTUREJACKING: LADY SYBIL AND THE PREECLAMPSIA FOUNDATION
    24. 24. 10/7/2013 #bbcon 24 GOTTA HAVE IT! NEWSJACKING: MARCO RUBIO TWEETS FOR CHARITY: WATER
    25. 25. 10/7/2013 #bbcon 25 GOTTA HAVE IT! SHARE YOUR MISSION IN 15 SECONDS OR LESS
    26. 26. 10/7/2013 #bbcon 26 GOTTA HAVE IT! SHARE YOUR MISSION IN 15 SECONDS OR LESS Best Use of Social Media
    27. 27. 10/7/2013 #bbcon 27 GOTTA HAVE IT! MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD
    28. 28. 10/7/2013 #bbcon 28 GOTTA HAVE IT! MEASUREMENT: CRAIG NEWMARK’S #Hoot2Give
    29. 29. 10/7/2013 #bbcon 29 GOTTA HAVE IT! MEASUREMENT: CRAIG NEWMARK’S #Hoot2Give
    30. 30. 10/7/2013 #bbcon 30 GOTTA HAVE IT! MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD
    31. 31. 10/7/2013 #bbcon 31 GOTTA HAVE IT! MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD
    32. 32. 10/7/2013 #bbcon 32 GOTTA HAVE IT! JUST PIN IT
    33. 33. 10/7/2013 #bbcon 33 GOTTA HAVE IT! CONTENT MARKETING: DANA FARBER CANCER INSTITUTE
    34. 34. 10/7/2013 #bbcon 34 GOTTA HAVE IT! MEMES ON A MISSION
    35. 35. 10/7/2013 #bbcon 35 GOTTA HAVE IT! SELFIES
    36. 36. 10/7/2013 #bbcon 36 GOTTA HAVE IT! SELFIES
    37. 37. 10/7/2013 #bbcon 37 GOTTA HAVE IT! SELFIES FOR GOOD
    38. 38. 10/7/2013 #bbcon 38 GOTTA HAVE IT! SELFIES FOR GOOD
    39. 39. 10/7/2013 #bbcon 39 MAKE IT STOP! BROADCASTING
    40. 40. 10/7/2013 #bbcon 40 MAKE IT STOP! STOP NOT LISTENING! PULLED CAMPAIGN 2 HRS IN – STILL TWEETS TODAY ON HASHTAG REACTED
    41. 41. 10/7/2013 #bbcon 41 MAKE IT STOP! QR CODE ABUSE
    42. 42. 10/7/2013 #bbcon 42 MAKE IT STOP! QR CODE ABUSE
    43. 43. 10/7/2013 #bbcon 43 MAKE IT STOP! SHALLOW ENGAGEMENT
    44. 44. 10/7/2013 #bbcon 44 MAKE IT STOP! LIKE EXTORTION • Image of poorly or disabled animals = Don’t Like it, donate to or help the RSPCA,Blue Cross, PDSA, Dog’s Trust or another animal charity of your choice. • Image of poorly or disabled babies = Don’t Like it, donate to or help Great Ormond Street Hospital, NSPCC, Action For Children, Roald Dahl Charity, or another children’s charity of your choice. • Image of poorly or disabled soldier = Don’t Like it, donate to or help Soldier’s Charity, Help For Heroes, Support Our Soldiers, Soldiers Off The Street or another soldier’s charity of your choice. SOURCE: Viral Spam: Help a Human, Not a Hoaxer, by Laura Phillips
    45. 45. 10/7/2013 #bbcon 45 Best Use of Social Media 1. HUMAN RIGHTS CAMPAIGN STAND FOR MARRIAGE 2. SAVE BIG BIRD 3. CHARITY: WATER INSTAGRAM VIDEO 4. WRITE-IN
    46. 46. 10/7/2013 #bbcon 46 1. NRA GOES SILENT 2. 9/11 ATT PRODUCT PLACEMENT 3. QR CODES ON HIGHWAY BILLBOARDS 4. WRITE-IN Worst Use of Social Media
    47. 47. 10/7/2013 #bbcon 47 TEACHING MOMENTS 1. Listen, don’t broadcast 2. Be prepared to take advantage of news moments (or to adjust your messaging in light of news moments) 3. Respond quickly (to both positive and negative) 4. Create a movement 5. Have fun! 6. Measure, measure, measure 7. Have a social media staff handbook 8. Have a plan in place to manage an online crisis so it doesn’t bubble up and implode 9. Tailor content specifically for each social media channel as each one has its own tone, terminology, etc. 10. Learn from failures
    48. 48. 10/7/2013 #bbcon 48 THANK YOU! LET’S TALK MORE TONIGHT! WHAT? BBCON 2013 TWEETUP WHEN? Tonight! From 8:30pm - 10:00pm WHERE? Orchard Terrace (Outdoor Event) Gaylord National Resort and Convention Center
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