Social Media Police: The Nonprofit Edition @bbcon

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Channeling Joan Rivers and E!’s Fashion Police, nonprofit social media authors including Allyson Kapin, Amy Sample Ward, and Melanie Mathos shared the latest trends, campaigns, and faux pas in the …

Channeling Joan Rivers and E!’s Fashion Police, nonprofit social media authors including Allyson Kapin, Amy Sample Ward, and Melanie Mathos shared the latest trends, campaigns, and faux pas in the nonprofit social media world. Attendees were entertained, educated, and inspired by social #fails and the nonprofits that are making some seriously #winningmoves.

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  • TITLE SLIDE.
  • Intro - Melanie
  • Melanie - Play off fashion police – explain who the fourth host is (the audience) and then put on our hats.
  • Melanie - Play off fashion police – explain who the fourth host is (the audience) and then put on our hats.
  • Melanie – Each presenter shares their social media blunder and then we poll the audience for theirs
  • Melanie intros
  • Maddie – best use of social media
  • Section header
  • Melanie
  • Allyson – Best use of social media
  • Section header
  • Melanie polls the audience and gets a write-in candidate for Best Use of Social Media
  • Melanie intros
  • Melanie – worst use of social media
  • Section header
  • Allyson – worst use of social media
  • Maddie
  • Melanie polls the audience and gets a write-in candidate for Worst Use of Social Media
  • Melanie Intros
  • Maddie
  • Allyson
  • Melanie
  • Melanie – Best use of social mediahttp://instagram.com/p/aye_2mGhNa/
  • http://instagram.com/p/aye_2mGhNa/
  • Allyson
  • Allyson
  • Allyson
  • Allyson
  • Allyson
  • Maddie
  • Melanie
  • Allyson
  • Melanie
  • Melanie
  • Melanie
  • Melanie
  • Maddie
  • Maddie
  • Maddie – worst use of social media
  • Section header
  • Allyson
  • Allyson
  • Melanie
  • Melanie
  • Melanie
  • Melanie

Transcript

  • 1. 10/7/2013 #bbcon 1 Social Media Police: Nonprofit Edition #BBCONPOPO ALLYSON KAPIN @RADCAMPAIGN AMY SAMPLE WARD @AMYRSWARD MELANIE MATHOS @MELMATHO
  • 2. 10/7/2013 #bbcon 2 TWEET, TWEET! #BBCON (Blackbaud is donating a $1 for every social action to The National Children’s Museum! *Up to $4000) #BBCONPOPO (Follow conversation from this session – and because silly hashtags are fun!)
  • 3. 10/7/2013 #bbcon 3 ALLYSON KAPIN @RADCAMPAIGN Author of Social Change Anytime, Anywhere Founder of Rad Campaign and Women Who Tech Blogger-in-chief Frogloop AMY SAMPLE WARD @AMYRSWARD Author of Social Change Anytime, Anywhere CEO of NTEN Amy Sample Ward’s version of NPTECH MELANIE MATHOS @MELMATHO Author of 101 Social Media Tactics for Nonprofits Sr. Public Relations Manager, Blackbaud I like to read their blogs. (And npENGAGE!)
  • 4. 10/7/2013 #bbcon 4
  • 5. 10/7/2013 #bbcon 5
  • 6. 10/7/2013 #bbcon 6 Disclaimer: We’re not trying to pick on anyone!
  • 7. 10/7/2013 #bbcon 7 LOOK WHO’S TRENDING
  • 8. 10/7/2013 #bbcon 8 Human Rights Campaign Stand for Marriage
  • 9. 10/7/2013 #bbcon 9 Human Rights Campaign Stand for Marriage Best Use of Social Media
  • 10. 10/7/2013 #bbcon 10 Giving Days Save the date: May 6, 2014
  • 11. 10/7/2013 #bbcon 11 Save Big Bird
  • 12. 10/7/2013 #bbcon 12 Best Use of Social Media Save Big Bird
  • 13. 10/7/2013 #bbcon 13 BEST USE OF SOCIAL MEDIA WRITE-IN _______________________
  • 14. 10/7/2013 #bbcon 14 HOT TICKET
  • 15. 10/7/2013 #bbcon 15 NRA GOES SILENT
  • 16. 10/7/2013 #bbcon 16 Worst Use of Social Media NRA GOES SILENT
  • 17. 10/7/2013 #bbcon 17 TACTFUL VS. TACKY – 9/11
  • 18. 10/7/2013 #bbcon 18 TACTFUL VS. TACKY – 9/11 Worst Use of Social Media
  • 19. 10/7/2013 #bbcon 19 ON THE JOB
  • 20. 10/7/2013 #bbcon 20 WORST USE OF SOCIAL MEDIA WRITE-IN _______________________
  • 21. 10/7/2013 #bbcon 21 GOTTA HAVE IT! MAKE IT STOP!
  • 22. 10/7/2013 #bbcon 22 GOTTA HAVE IT! NEWSJACKING: SUPERBOWL POWER OUTAGE
  • 23. 10/7/2013 #bbcon 23 GOTTA HAVE IT! CULTUREJACKING: LADY SYBIL AND THE PREECLAMPSIA FOUNDATION
  • 24. 10/7/2013 #bbcon 24 GOTTA HAVE IT! NEWSJACKING: MARCO RUBIO TWEETS FOR CHARITY: WATER
  • 25. 10/7/2013 #bbcon 25 GOTTA HAVE IT! SHARE YOUR MISSION IN 15 SECONDS OR LESS
  • 26. 10/7/2013 #bbcon 26 GOTTA HAVE IT! SHARE YOUR MISSION IN 15 SECONDS OR LESS Best Use of Social Media
  • 27. 10/7/2013 #bbcon 27 GOTTA HAVE IT! MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD
  • 28. 10/7/2013 #bbcon 28 GOTTA HAVE IT! MEASUREMENT: CRAIG NEWMARK’S #Hoot2Give
  • 29. 10/7/2013 #bbcon 29 GOTTA HAVE IT! MEASUREMENT: CRAIG NEWMARK’S #Hoot2Give
  • 30. 10/7/2013 #bbcon 30 GOTTA HAVE IT! MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD
  • 31. 10/7/2013 #bbcon 31 GOTTA HAVE IT! MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD
  • 32. 10/7/2013 #bbcon 32 GOTTA HAVE IT! JUST PIN IT
  • 33. 10/7/2013 #bbcon 33 GOTTA HAVE IT! CONTENT MARKETING: DANA FARBER CANCER INSTITUTE
  • 34. 10/7/2013 #bbcon 34 GOTTA HAVE IT! MEMES ON A MISSION
  • 35. 10/7/2013 #bbcon 35 GOTTA HAVE IT! SELFIES
  • 36. 10/7/2013 #bbcon 36 GOTTA HAVE IT! SELFIES
  • 37. 10/7/2013 #bbcon 37 GOTTA HAVE IT! SELFIES FOR GOOD
  • 38. 10/7/2013 #bbcon 38 GOTTA HAVE IT! SELFIES FOR GOOD
  • 39. 10/7/2013 #bbcon 39 MAKE IT STOP! BROADCASTING
  • 40. 10/7/2013 #bbcon 40 MAKE IT STOP! STOP NOT LISTENING! PULLED CAMPAIGN 2 HRS IN – STILL TWEETS TODAY ON HASHTAG REACTED
  • 41. 10/7/2013 #bbcon 41 MAKE IT STOP! QR CODE ABUSE
  • 42. 10/7/2013 #bbcon 42 MAKE IT STOP! QR CODE ABUSE
  • 43. 10/7/2013 #bbcon 43 MAKE IT STOP! SHALLOW ENGAGEMENT
  • 44. 10/7/2013 #bbcon 44 MAKE IT STOP! LIKE EXTORTION • Image of poorly or disabled animals = Don’t Like it, donate to or help the RSPCA,Blue Cross, PDSA, Dog’s Trust or another animal charity of your choice. • Image of poorly or disabled babies = Don’t Like it, donate to or help Great Ormond Street Hospital, NSPCC, Action For Children, Roald Dahl Charity, or another children’s charity of your choice. • Image of poorly or disabled soldier = Don’t Like it, donate to or help Soldier’s Charity, Help For Heroes, Support Our Soldiers, Soldiers Off The Street or another soldier’s charity of your choice. SOURCE: Viral Spam: Help a Human, Not a Hoaxer, by Laura Phillips
  • 45. 10/7/2013 #bbcon 45 Best Use of Social Media 1. HUMAN RIGHTS CAMPAIGN STAND FOR MARRIAGE 2. SAVE BIG BIRD 3. CHARITY: WATER INSTAGRAM VIDEO 4. WRITE-IN
  • 46. 10/7/2013 #bbcon 46 1. NRA GOES SILENT 2. 9/11 ATT PRODUCT PLACEMENT 3. QR CODES ON HIGHWAY BILLBOARDS 4. WRITE-IN Worst Use of Social Media
  • 47. 10/7/2013 #bbcon 47 TEACHING MOMENTS 1. Listen, don’t broadcast 2. Be prepared to take advantage of news moments (or to adjust your messaging in light of news moments) 3. Respond quickly (to both positive and negative) 4. Create a movement 5. Have fun! 6. Measure, measure, measure 7. Have a social media staff handbook 8. Have a plan in place to manage an online crisis so it doesn’t bubble up and implode 9. Tailor content specifically for each social media channel as each one has its own tone, terminology, etc. 10. Learn from failures
  • 48. 10/7/2013 #bbcon 48 THANK YOU! LET’S TALK MORE TONIGHT! WHAT? BBCON 2013 TWEETUP WHEN? Tonight! From 8:30pm - 10:00pm WHERE? Orchard Terrace (Outdoor Event) Gaylord National Resort and Convention Center