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* From Charlene Li and Josh Bernoff's book Groundswell: Winning in a World Transformed by Social Technologies
P = People Who are you trying to engage? O = Objectives What are you trying to achieve? S = Strategies What will it look like when you're done? T = Technologies What are the tools you plan to use? The P.O.S.T. method* is a great way to develop you social media program. Today, T is for “Tactics”
1 SOCIAL MEDIA TACTIC Create a custom Twitter background that reflects your organization's mission and brand.
2 SOCIAL MEDIA TACTIC List the Twitter handles of the staff contributing to your org's feed.
3 SOCIAL MEDIA TACTIC Create a Twitter List of your organization's staff, partners, or supporters.
SOCIAL MEDIA TACTIC 4 SOCIAL MEDIA TACTIC Use Twitterholic.com to connect with the top 50 tweeters in your city.
5 SOCIAL MEDIA TACTIC Monitor your city’s Twitter hashtag for relevant information (#chs #nyc #dc).
6 SOCIAL MEDIA TACTIC Build real relationships by replying, retweeting, and joining discussions.
7 SOCIAL MEDIA TACTIC Make your tweets retweetable. Username + 6
8 SOCIAL MEDIA TACTIC Recruit new staff and volunteers via Twitter.
9 SOCIAL MEDIA TACTIC Monitor your organization's name on search.twitter.com.
10 SOCIAL MEDIA TACTIC Piggyback on Twitter's trending topics if they are related to your cause (#aces)
11 SOCIAL MEDIA TACTIC Promote an event, campaign, or movement with twitter hashtags (#beatcancer #memorywalk)
12 SOCIAL MEDIA TACTIC Start, join, and organize conversations on Twitter with hashtags (#nwf #nptech #charitytuesday)
13 SOCIAL MEDIA TACTIC Create a fundraising campaign organized with Twitter.
14 SOCIAL MEDIA TACTIC Empower your followers with actionable information in support of your mission.
15 SOCIAL MEDIA TACTIC Organize a petition with act.ly.
16 SOCIAL MEDIA TACTIC Get creative with Twitter avatars
17 SOCIAL MEDIA TACTIC Read a persons Twitter feed as prep for a meeting.
Thank you! If you have any questions, or just want to chat, you can find us online: [email_address] twitter.com/chadnorman Blackbaud.com/ChadNorman Blackbaud.com/BlackbaudNews [email_address] twitter.com/melmatho