50   Social Media Tactics                    for Nonprofits 764 71 7689 9994        Presenter31 26 22 77 65 74 819 57 5358...
If you’re tweeting:                      #50smt                         Chad Norman & Melanie Mathos| Page #2
32 41 22 8 15     2216                   3       You may remember…       Social Media4 50 Nonprofits 4       Tactics for9 ...
So, you’ve got a social media plan, right?                                  Chad Norman & Melanie Mathos| Page #4
SOCIAL MEDIA TACTIC                                   51Use Twitter Widgets to displayupdates on your website or blog.    ...
SOCIAL MEDIA TACTIC                           52Enhance team collaborationby scheduling and assigningtweets and monitoring...
SOCIAL MEDIA TACTIC                           53Learn whathashtags meanand analyze themin real-time.                   Cha...
SOCIAL MEDIA TACTIC                              54Measure how faryour tweets travel.                      Chad Norman & M...
SOCIAL MEDIA TACTIC                               55Help web visitors tweet aboutyour content with one click.             ...
SOCIAL MEDIA TACTIC                 56Register withTwitters Hope140 Program.       Chad Norman & Melanie Mathos| Page #10
SOCIAL MEDIA TACTIC                        57Automatically feedyour blog to Twitterand Facebook.              Chad Norman ...
SOCIAL MEDIA TACTIC                                58Identify your top contributorsand influencers.                      C...
SOCIAL MEDIA TACTIC                            59Ask your friends and topfans to share your news.                  Chad No...
SOCIAL MEDIA TACTICShare the backchannel              60chatter at your event.                         Chad Norman & Melan...
SOCIAL MEDIA TACTIC                                 61Organize a chat roomconversation around a hashtag.                  ...
SOCIAL MEDIA TACTICCreate and share a dailyroundup of tweetsimportant to your cause.             62                       ...
SOCIAL MEDIA TACTIC                                      63Use interactive video overlays toincrease conversions.         ...
SOCIAL MEDIA TACTIC                             64Use video annotations formultiple calls to action.                   Cha...
SOCIAL MEDIA TACTIC                              65Create a photo petition insupport of a campaign.                    Cha...
SOCIAL MEDIA TACTIC                       66Release your photosunder a CreativeCommons license.             Chad Norman & ...
SOCIAL MEDIA TACTIC                                 67Claim your location ofFoursquare to ensure accuracyand maximize expo...
SOCIAL MEDIA TACTIC                           68Create a branded page onFoursquare to maximizeyour presence.              ...
SOCIAL MEDIA TACTIC                                  69Create a custom badge onFoursquare to encouragecheck-ins and repeat...
SOCIAL MEDIA TACTICExtend your mission byleaving tips at check-in spots.             70                                  C...
SOCIAL MEDIA TACTICEncourage students to exploretheir campus with Foursquarefor Universities.                         71  ...
SOCIAL MEDIA TACTIC                            72Create special offers toreward your supporters.                  Chad Nor...
SOCIAL MEDIA TACTICRaise money and awarenesswith campaigns gearedaround check-ins.                     73                 ...
SOCIAL MEDIA TACTIC                            74Make your contentshareable on Facebookby adding a Like button.           ...
SOCIAL MEDIA TACTIC                                  75IncorporateFacebook activityinto your websitewith a social plugin. ...
SOCIAL MEDIA TACTIC                                76Display the rules for yourFacebook community.                      Ch...
SOCIAL MEDIA TACTIC                       77Encourage actionwith a "Get Involved"Facebook tab.             Chad Norman & M...
SOCIAL MEDIA TACTIC                             78Support a specific call toaction with its own tab.                   Cha...
SOCIAL MEDIA TACTIC                       79Provide a forum forsharing personalexperiences with theFacebook Storiesapplica...
SOCIAL MEDIA TACTIC                                  80Officially "claim" your locationon Facebook Places.                ...
SOCIAL MEDIA TACTIC                            81Ask your fans to shareyour organizations pagewith their friends.         ...
SOCIAL MEDIA TACTIC                            82Launch a friend campaignto broaden your audience.                  Chad N...
SOCIAL MEDIA TACTIC                                83Add [TICKETED] [FREE] or[REGISTRATION REQUIRED] toyour Facebook event...
SOCIAL MEDIA TACTIC                                     84Create a branded social networkaround a specific topic or cause....
SOCIAL MEDIA TACTIC                          85Leverage social mediaculture in yourorganizations internalcommunications.  ...
SOCIAL MEDIA TACTICParticipate in social buying platforms to                                                      86acquir...
SOCIAL MEDIA TACTIC                            87Crowdsource feedbackfrom your social networkwith question platforms.     ...
SOCIAL MEDIA TACTICUse QR codes to provide instantaccess to information and engagesupporters in a unique way.             ...
SOCIAL MEDIA TACTIC                                                 89Monitor conversations about your organization andcau...
SOCIAL MEDIA TACTIC                                      90Socialize your online pressroom toextend reach and to provide r...
SOCIAL MEDIA TACTIC                          91Encourage supportersto leverage their socialnetworks foralternative giving....
SOCIAL MEDIA TACTIC                                    92Involve your blogger community toshare first-hand experiences wit...
SOCIAL MEDIA TACTIC                                93Use universal commenting toolsto encourage participation onyour blog ...
SOCIAL MEDIA TACTIC                            94Participate in givingcontests (with caution).                  Chad Norma...
SOCIAL MEDIA TACTIC                             95Livestream your events toextend your reach and engageyour online communi...
SOCIAL MEDIA TACTIC                           96Bookmark this website:www.jumo.com.                 Chad Norman & Melanie ...
SOCIAL MEDIA TACTIC                           97Establish your presenceon wiki communities.                 Chad Norman & ...
SOCIAL MEDIA TACTIC                                98Add your organizations voiceand expertise in forums andon social netw...
SOCIAL MEDIA TACTIC                              99Help your cause onLinkedIn by using theNonprofit Learning Center.      ...
SOCIAL MEDIA TACTIC                              100Share your content and resourceson the webs largest community forshari...
Questions?             Chad Norman & Melanie Mathos| Page #55
Thank you!     Let’s keep the conversation going…chad.norman@blackbaud.com   melanie.mathos@blackbaud.com   twitter.com/ch...
ResourcesTools and Services                       Nonprofit Examples Usedhttp://twitter.com/goodies/widgets       http://f...
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50 more-social-media-tactics-for-nonprofits

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A reprise of the 2009 session that went viral throughout the social media world is back this year with 50 more tactics to turbo-charge your nonprofit's social media strategy! It's hard to keep up with the ever-evolving world of social media and what has emerged as a vital communication channel. This session will provide 50 beginner-level to intermediate-level tactics that you can use to better engage your supporters, communicate your mission, and inspire action using the social web.

Published in: Technology

50 more-social-media-tactics-for-nonprofits

  1. 1. 50 Social Media Tactics for Nonprofits 764 71 7689 9994 Presenter31 26 22 77 65 74 819 57 5358 6 62 60
  2. 2. If you’re tweeting: #50smt Chad Norman & Melanie Mathos| Page #2
  3. 3. 32 41 22 8 15 2216 3 You may remember… Social Media4 50 Nonprofits 4 Tactics for9 1 www.blackbaud.com/50Tactics0 Chad Norman & Melanie Mathos| Page #3
  4. 4. So, you’ve got a social media plan, right? Chad Norman & Melanie Mathos| Page #4
  5. 5. SOCIAL MEDIA TACTIC 51Use Twitter Widgets to displayupdates on your website or blog. Chad Norman & Melanie Mathos| Page #5
  6. 6. SOCIAL MEDIA TACTIC 52Enhance team collaborationby scheduling and assigningtweets and monitoring. Chad Norman & Melanie Mathos| Page #6
  7. 7. SOCIAL MEDIA TACTIC 53Learn whathashtags meanand analyze themin real-time. Chad Norman & Melanie Mathos| Page #7
  8. 8. SOCIAL MEDIA TACTIC 54Measure how faryour tweets travel. Chad Norman & Melanie Mathos| Page #8
  9. 9. SOCIAL MEDIA TACTIC 55Help web visitors tweet aboutyour content with one click. Chad Norman & Melanie Mathos| Page #9
  10. 10. SOCIAL MEDIA TACTIC 56Register withTwitters Hope140 Program. Chad Norman & Melanie Mathos| Page #10
  11. 11. SOCIAL MEDIA TACTIC 57Automatically feedyour blog to Twitterand Facebook. Chad Norman & Melanie Mathos| Page #11
  12. 12. SOCIAL MEDIA TACTIC 58Identify your top contributorsand influencers. Chad Norman & Melanie Mathos| Page #12
  13. 13. SOCIAL MEDIA TACTIC 59Ask your friends and topfans to share your news. Chad Norman & Melanie Mathos| Page #13
  14. 14. SOCIAL MEDIA TACTICShare the backchannel 60chatter at your event. Chad Norman & Melanie Mathos| Page #14
  15. 15. SOCIAL MEDIA TACTIC 61Organize a chat roomconversation around a hashtag. Chad Norman & Melanie Mathos| Page #15
  16. 16. SOCIAL MEDIA TACTICCreate and share a dailyroundup of tweetsimportant to your cause. 62 Chad Norman & Melanie Mathos| Page #16
  17. 17. SOCIAL MEDIA TACTIC 63Use interactive video overlays toincrease conversions. Chad Norman & Melanie Mathos| Page #17
  18. 18. SOCIAL MEDIA TACTIC 64Use video annotations formultiple calls to action. Chad Norman & Melanie Mathos| Page #18
  19. 19. SOCIAL MEDIA TACTIC 65Create a photo petition insupport of a campaign. Chad Norman & Melanie Mathos| Page #19
  20. 20. SOCIAL MEDIA TACTIC 66Release your photosunder a CreativeCommons license. Chad Norman & Melanie Mathos| Page #20
  21. 21. SOCIAL MEDIA TACTIC 67Claim your location ofFoursquare to ensure accuracyand maximize exposure. Chad Norman & Melanie Mathos| Page #21
  22. 22. SOCIAL MEDIA TACTIC 68Create a branded page onFoursquare to maximizeyour presence. Chad Norman & Melanie Mathos| Page #22
  23. 23. SOCIAL MEDIA TACTIC 69Create a custom badge onFoursquare to encouragecheck-ins and repeat visits. Chad Norman & Melanie Mathos| Page #23
  24. 24. SOCIAL MEDIA TACTICExtend your mission byleaving tips at check-in spots. 70 Chad Norman & Melanie Mathos| Page #24
  25. 25. SOCIAL MEDIA TACTICEncourage students to exploretheir campus with Foursquarefor Universities. 71 Chad Norman & Melanie Mathos| Page #25
  26. 26. SOCIAL MEDIA TACTIC 72Create special offers toreward your supporters. Chad Norman & Melanie Mathos| Page #26
  27. 27. SOCIAL MEDIA TACTICRaise money and awarenesswith campaigns gearedaround check-ins. 73 Chad Norman & Melanie Mathos| Page #27
  28. 28. SOCIAL MEDIA TACTIC 74Make your contentshareable on Facebookby adding a Like button. Chad Norman & Melanie Mathos| Page #28
  29. 29. SOCIAL MEDIA TACTIC 75IncorporateFacebook activityinto your websitewith a social plugin. Chad Norman & Melanie Mathos| Page #29
  30. 30. SOCIAL MEDIA TACTIC 76Display the rules for yourFacebook community. Chad Norman & Melanie Mathos| Page #30
  31. 31. SOCIAL MEDIA TACTIC 77Encourage actionwith a "Get Involved"Facebook tab. Chad Norman & Melanie Mathos| Page #31
  32. 32. SOCIAL MEDIA TACTIC 78Support a specific call toaction with its own tab. Chad Norman & Melanie Mathos| Page #32
  33. 33. SOCIAL MEDIA TACTIC 79Provide a forum forsharing personalexperiences with theFacebook Storiesapplication. Chad Norman & Melanie Mathos| Page #33
  34. 34. SOCIAL MEDIA TACTIC 80Officially "claim" your locationon Facebook Places. Chad Norman & Melanie Mathos| Page #34
  35. 35. SOCIAL MEDIA TACTIC 81Ask your fans to shareyour organizations pagewith their friends. Chad Norman & Melanie Mathos| Page #35
  36. 36. SOCIAL MEDIA TACTIC 82Launch a friend campaignto broaden your audience. Chad Norman & Melanie Mathos| Page #36
  37. 37. SOCIAL MEDIA TACTIC 83Add [TICKETED] [FREE] or[REGISTRATION REQUIRED] toyour Facebook event titles. Chad Norman & Melanie Mathos| Page #37
  38. 38. SOCIAL MEDIA TACTIC 84Create a branded social networkaround a specific topic or cause. Chad Norman & Melanie Mathos| Page #38
  39. 39. SOCIAL MEDIA TACTIC 85Leverage social mediaculture in yourorganizations internalcommunications. Chad Norman & Melanie Mathos| Page #39
  40. 40. SOCIAL MEDIA TACTICParticipate in social buying platforms to 86acquire new visitors and members. Chad Norman & Melanie Mathos| Page #40
  41. 41. SOCIAL MEDIA TACTIC 87Crowdsource feedbackfrom your social networkwith question platforms. Chad Norman & Melanie Mathos| Page #41
  42. 42. SOCIAL MEDIA TACTICUse QR codes to provide instantaccess to information and engagesupporters in a unique way. 88 Chad Norman & Melanie Mathos| Page #42
  43. 43. SOCIAL MEDIA TACTIC 89Monitor conversations about your organization andcause with social media monitoring services. Chad Norman & Melanie Mathos| Page #43
  44. 44. SOCIAL MEDIA TACTIC 90Socialize your online pressroom toextend reach and to provide real-time updates and dynamic content. Chad Norman & Melanie Mathos| Page #44
  45. 45. SOCIAL MEDIA TACTIC 91Encourage supportersto leverage their socialnetworks foralternative giving. Chad Norman & Melanie Mathos| Page #45
  46. 46. SOCIAL MEDIA TACTIC 92Involve your blogger community toshare first-hand experiences withyour organization and cause. Chad Norman & Melanie Mathos| Page #46
  47. 47. SOCIAL MEDIA TACTIC 93Use universal commenting toolsto encourage participation onyour blog or site. Chad Norman & Melanie Mathos| Page #47
  48. 48. SOCIAL MEDIA TACTIC 94Participate in givingcontests (with caution). Chad Norman & Melanie Mathos| Page #48
  49. 49. SOCIAL MEDIA TACTIC 95Livestream your events toextend your reach and engageyour online community. Chad Norman & Melanie Mathos| Page #49
  50. 50. SOCIAL MEDIA TACTIC 96Bookmark this website:www.jumo.com. Chad Norman & Melanie Mathos| Page #50
  51. 51. SOCIAL MEDIA TACTIC 97Establish your presenceon wiki communities. Chad Norman & Melanie Mathos| Page #51
  52. 52. SOCIAL MEDIA TACTIC 98Add your organizations voiceand expertise in forums andon social networks. Chad Norman & Melanie Mathos| Page #52
  53. 53. SOCIAL MEDIA TACTIC 99Help your cause onLinkedIn by using theNonprofit Learning Center. Chad Norman & Melanie Mathos| Page #53
  54. 54. SOCIAL MEDIA TACTIC 100Share your content and resourceson the webs largest community forsharing presentations. Chad Norman & Melanie Mathos| Page #54
  55. 55. Questions? Chad Norman & Melanie Mathos| Page #55
  56. 56. Thank you! Let’s keep the conversation going…chad.norman@blackbaud.com melanie.mathos@blackbaud.com twitter.com/chadnorman twitter.com/melmathoBlackbaud.com/ChadNorman Blackbaud.com/BlackbaudNews Chad Norman & Melanie Mathos| Page #56
  57. 57. ResourcesTools and Services Nonprofit Examples Usedhttp://twitter.com/goodies/widgets http://flickr.com/groups/starbucksphotopetition/pool/http://cotweet.com http://youtube.com/watch?v=DEnlrE4iMBUhttp://hootsuite.com http://youtube.com/stillerstrong#p/a/f/0/AmIzKODbLHAhttp://wthashtag.com http://bethkanter.org/surfrider-foundation/http://tweetreach.com http://flickr.com/photos/ifrc/4244092347/http://hope140.org http://foursquare.com/nwfhttp://twitterfeed.com http://foursquare.com/venue/509676http://visibletweets.com http://brooklynmuseum.org/community/foursquare/http://tweetchat.com http://foursquare.com/venue/114384http://twitterfall.com http://greenpeace.org/usa/http://paper.li http://facebook.com/humanesociety#!/humanesociety?v=infohttp://youtube.com/nonprofits http://facebook.com/calparks?v=app_10467688569#!/calparkshttp://foursquare.com/universities http://tomamawithlove.org/http://developers.facebook.com/plugins http://www.facebook.com/bestfriendsanimalsocietyhttp://creativecommons.org http://facebook.com/redcross#!/redcross?v=app_143615955650480http://groupon.com/g-teamhttp://radian6.com http://brooklynmuseum.org/community/foursquare/http://learn.linkedin.com/non-profits/ http://facebook.com/FieldstoFamilies?v=app_2344061033http://slideshare.net http://spinalcordinjury-paralysis.org/app/render/go.aspx?xsl=tp_comm http://berare.org http://newsroom.redcross.org/ http://savethechildren.org.uk/en/mummy-bloggers-head-to-bangladesh http://stridesacrosstexas.org/http://www.flickr.com/groups/dailyrayofho Chad Norman & Melanie Mathos| Page #57

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