50 more-social-media-tactics-for-nonprofits

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A reprise of the 2009 session that went viral throughout the social media world is back this year with 50 more tactics to turbo-charge your nonprofit's social media strategy! It's hard to keep up with …

A reprise of the 2009 session that went viral throughout the social media world is back this year with 50 more tactics to turbo-charge your nonprofit's social media strategy! It's hard to keep up with the ever-evolving world of social media and what has emerged as a vital communication channel. This session will provide 50 beginner-level to intermediate-level tactics that you can use to better engage your supporters, communicate your mission, and inspire action using the social web.

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  • 1. 50 Social Media Tactics for Nonprofits 764 71 7689 9994 Presenter31 26 22 77 65 74 819 57 5358 6 62 60
  • 2. If you’re tweeting: #50smt Chad Norman & Melanie Mathos| Page #2
  • 3. 32 41 22 8 15 2216 3 You may remember… Social Media4 50 Nonprofits 4 Tactics for9 1 www.blackbaud.com/50Tactics0 Chad Norman & Melanie Mathos| Page #3
  • 4. So, you’ve got a social media plan, right? Chad Norman & Melanie Mathos| Page #4
  • 5. SOCIAL MEDIA TACTIC 51Use Twitter Widgets to displayupdates on your website or blog. Chad Norman & Melanie Mathos| Page #5
  • 6. SOCIAL MEDIA TACTIC 52Enhance team collaborationby scheduling and assigningtweets and monitoring. Chad Norman & Melanie Mathos| Page #6
  • 7. SOCIAL MEDIA TACTIC 53Learn whathashtags meanand analyze themin real-time. Chad Norman & Melanie Mathos| Page #7
  • 8. SOCIAL MEDIA TACTIC 54Measure how faryour tweets travel. Chad Norman & Melanie Mathos| Page #8
  • 9. SOCIAL MEDIA TACTIC 55Help web visitors tweet aboutyour content with one click. Chad Norman & Melanie Mathos| Page #9
  • 10. SOCIAL MEDIA TACTIC 56Register withTwitters Hope140 Program. Chad Norman & Melanie Mathos| Page #10
  • 11. SOCIAL MEDIA TACTIC 57Automatically feedyour blog to Twitterand Facebook. Chad Norman & Melanie Mathos| Page #11
  • 12. SOCIAL MEDIA TACTIC 58Identify your top contributorsand influencers. Chad Norman & Melanie Mathos| Page #12
  • 13. SOCIAL MEDIA TACTIC 59Ask your friends and topfans to share your news. Chad Norman & Melanie Mathos| Page #13
  • 14. SOCIAL MEDIA TACTICShare the backchannel 60chatter at your event. Chad Norman & Melanie Mathos| Page #14
  • 15. SOCIAL MEDIA TACTIC 61Organize a chat roomconversation around a hashtag. Chad Norman & Melanie Mathos| Page #15
  • 16. SOCIAL MEDIA TACTICCreate and share a dailyroundup of tweetsimportant to your cause. 62 Chad Norman & Melanie Mathos| Page #16
  • 17. SOCIAL MEDIA TACTIC 63Use interactive video overlays toincrease conversions. Chad Norman & Melanie Mathos| Page #17
  • 18. SOCIAL MEDIA TACTIC 64Use video annotations formultiple calls to action. Chad Norman & Melanie Mathos| Page #18
  • 19. SOCIAL MEDIA TACTIC 65Create a photo petition insupport of a campaign. Chad Norman & Melanie Mathos| Page #19
  • 20. SOCIAL MEDIA TACTIC 66Release your photosunder a CreativeCommons license. Chad Norman & Melanie Mathos| Page #20
  • 21. SOCIAL MEDIA TACTIC 67Claim your location ofFoursquare to ensure accuracyand maximize exposure. Chad Norman & Melanie Mathos| Page #21
  • 22. SOCIAL MEDIA TACTIC 68Create a branded page onFoursquare to maximizeyour presence. Chad Norman & Melanie Mathos| Page #22
  • 23. SOCIAL MEDIA TACTIC 69Create a custom badge onFoursquare to encouragecheck-ins and repeat visits. Chad Norman & Melanie Mathos| Page #23
  • 24. SOCIAL MEDIA TACTICExtend your mission byleaving tips at check-in spots. 70 Chad Norman & Melanie Mathos| Page #24
  • 25. SOCIAL MEDIA TACTICEncourage students to exploretheir campus with Foursquarefor Universities. 71 Chad Norman & Melanie Mathos| Page #25
  • 26. SOCIAL MEDIA TACTIC 72Create special offers toreward your supporters. Chad Norman & Melanie Mathos| Page #26
  • 27. SOCIAL MEDIA TACTICRaise money and awarenesswith campaigns gearedaround check-ins. 73 Chad Norman & Melanie Mathos| Page #27
  • 28. SOCIAL MEDIA TACTIC 74Make your contentshareable on Facebookby adding a Like button. Chad Norman & Melanie Mathos| Page #28
  • 29. SOCIAL MEDIA TACTIC 75IncorporateFacebook activityinto your websitewith a social plugin. Chad Norman & Melanie Mathos| Page #29
  • 30. SOCIAL MEDIA TACTIC 76Display the rules for yourFacebook community. Chad Norman & Melanie Mathos| Page #30
  • 31. SOCIAL MEDIA TACTIC 77Encourage actionwith a "Get Involved"Facebook tab. Chad Norman & Melanie Mathos| Page #31
  • 32. SOCIAL MEDIA TACTIC 78Support a specific call toaction with its own tab. Chad Norman & Melanie Mathos| Page #32
  • 33. SOCIAL MEDIA TACTIC 79Provide a forum forsharing personalexperiences with theFacebook Storiesapplication. Chad Norman & Melanie Mathos| Page #33
  • 34. SOCIAL MEDIA TACTIC 80Officially "claim" your locationon Facebook Places. Chad Norman & Melanie Mathos| Page #34
  • 35. SOCIAL MEDIA TACTIC 81Ask your fans to shareyour organizations pagewith their friends. Chad Norman & Melanie Mathos| Page #35
  • 36. SOCIAL MEDIA TACTIC 82Launch a friend campaignto broaden your audience. Chad Norman & Melanie Mathos| Page #36
  • 37. SOCIAL MEDIA TACTIC 83Add [TICKETED] [FREE] or[REGISTRATION REQUIRED] toyour Facebook event titles. Chad Norman & Melanie Mathos| Page #37
  • 38. SOCIAL MEDIA TACTIC 84Create a branded social networkaround a specific topic or cause. Chad Norman & Melanie Mathos| Page #38
  • 39. SOCIAL MEDIA TACTIC 85Leverage social mediaculture in yourorganizations internalcommunications. Chad Norman & Melanie Mathos| Page #39
  • 40. SOCIAL MEDIA TACTICParticipate in social buying platforms to 86acquire new visitors and members. Chad Norman & Melanie Mathos| Page #40
  • 41. SOCIAL MEDIA TACTIC 87Crowdsource feedbackfrom your social networkwith question platforms. Chad Norman & Melanie Mathos| Page #41
  • 42. SOCIAL MEDIA TACTICUse QR codes to provide instantaccess to information and engagesupporters in a unique way. 88 Chad Norman & Melanie Mathos| Page #42
  • 43. SOCIAL MEDIA TACTIC 89Monitor conversations about your organization andcause with social media monitoring services. Chad Norman & Melanie Mathos| Page #43
  • 44. SOCIAL MEDIA TACTIC 90Socialize your online pressroom toextend reach and to provide real-time updates and dynamic content. Chad Norman & Melanie Mathos| Page #44
  • 45. SOCIAL MEDIA TACTIC 91Encourage supportersto leverage their socialnetworks foralternative giving. Chad Norman & Melanie Mathos| Page #45
  • 46. SOCIAL MEDIA TACTIC 92Involve your blogger community toshare first-hand experiences withyour organization and cause. Chad Norman & Melanie Mathos| Page #46
  • 47. SOCIAL MEDIA TACTIC 93Use universal commenting toolsto encourage participation onyour blog or site. Chad Norman & Melanie Mathos| Page #47
  • 48. SOCIAL MEDIA TACTIC 94Participate in givingcontests (with caution). Chad Norman & Melanie Mathos| Page #48
  • 49. SOCIAL MEDIA TACTIC 95Livestream your events toextend your reach and engageyour online community. Chad Norman & Melanie Mathos| Page #49
  • 50. SOCIAL MEDIA TACTIC 96Bookmark this website:www.jumo.com. Chad Norman & Melanie Mathos| Page #50
  • 51. SOCIAL MEDIA TACTIC 97Establish your presenceon wiki communities. Chad Norman & Melanie Mathos| Page #51
  • 52. SOCIAL MEDIA TACTIC 98Add your organizations voiceand expertise in forums andon social networks. Chad Norman & Melanie Mathos| Page #52
  • 53. SOCIAL MEDIA TACTIC 99Help your cause onLinkedIn by using theNonprofit Learning Center. Chad Norman & Melanie Mathos| Page #53
  • 54. SOCIAL MEDIA TACTIC 100Share your content and resourceson the webs largest community forsharing presentations. Chad Norman & Melanie Mathos| Page #54
  • 55. Questions? Chad Norman & Melanie Mathos| Page #55
  • 56. Thank you! Let’s keep the conversation going…chad.norman@blackbaud.com melanie.mathos@blackbaud.com twitter.com/chadnorman twitter.com/melmathoBlackbaud.com/ChadNorman Blackbaud.com/BlackbaudNews Chad Norman & Melanie Mathos| Page #56
  • 57. ResourcesTools and Services Nonprofit Examples Usedhttp://twitter.com/goodies/widgets http://flickr.com/groups/starbucksphotopetition/pool/http://cotweet.com http://youtube.com/watch?v=DEnlrE4iMBUhttp://hootsuite.com http://youtube.com/stillerstrong#p/a/f/0/AmIzKODbLHAhttp://wthashtag.com http://bethkanter.org/surfrider-foundation/http://tweetreach.com http://flickr.com/photos/ifrc/4244092347/http://hope140.org http://foursquare.com/nwfhttp://twitterfeed.com http://foursquare.com/venue/509676http://visibletweets.com http://brooklynmuseum.org/community/foursquare/http://tweetchat.com http://foursquare.com/venue/114384http://twitterfall.com http://greenpeace.org/usa/http://paper.li http://facebook.com/humanesociety#!/humanesociety?v=infohttp://youtube.com/nonprofits http://facebook.com/calparks?v=app_10467688569#!/calparkshttp://foursquare.com/universities http://tomamawithlove.org/http://developers.facebook.com/plugins http://www.facebook.com/bestfriendsanimalsocietyhttp://creativecommons.org http://facebook.com/redcross#!/redcross?v=app_143615955650480http://groupon.com/g-teamhttp://radian6.com http://brooklynmuseum.org/community/foursquare/http://learn.linkedin.com/non-profits/ http://facebook.com/FieldstoFamilies?v=app_2344061033http://slideshare.net http://spinalcordinjury-paralysis.org/app/render/go.aspx?xsl=tp_comm http://berare.org http://newsroom.redcross.org/ http://savethechildren.org.uk/en/mummy-bloggers-head-to-bangladesh http://stridesacrosstexas.org/http://www.flickr.com/groups/dailyrayofho Chad Norman & Melanie Mathos| Page #57