Whether your organization officially supports it or not, social media is in your enterprise. In fact, whether the business knows it or not, social media will introduce changes in business processes on many levels. Even if the business sees adoption of social media in its future, stakeholders may regard social as something that is external to the enterprise, is unplanned, and is confined to functions such as marketing and public relations. In reality, social media can transform all aspects of a company, from product management to crisis management and human resource management. Even if stakeholders might understand the transformative nature of social media, they may not understand how new ways of doing business via social can affect enterprise architecture. This presentation examines some of the implications of social media adoption on business processes and enterprise architecture, from the management of social conversations (unstructured data) to integration of social features into customer and employee-facing systems. We'll examine the impact of initiatives such as: ØSocial Media Management Tools ØBusiness Social Media Site/Property Integration
External Community Pages in Business Websites
Social Media and Gamification Use for Corporate Wellness
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