LinkedIn Basic Training

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LinkedIn Basic Training

  1. 1. LinkedIn for Job Search BasicsUsing LinkedIn to Stand Out in the Crowd Mike Ellsworth Linked InSolutions www.LinkedInSolutions.com
  2. 2. Meeting Logistics• If the GoToWebinar menu is blocking your screen, click the right- facing double arrows on the upper left of the menu.
  3. 3. Meeting Logistics• To ask a question, click the hand icon and type your question• To work on your LinkedIn profile, you can minimize the Webinar and start your browser
  4. 4. Meeting Logistics• Many of the links in the presentation are available online at: bit.ly/D6O7L• You’ll get copies of the slides after the Webinar
  5. 5. About ME• LinkedIn user since June 16, 2003• Networking online since the 80s• 15 years at Nielsen Co.• 6 years as IT strategy consultant• <3 years at State of Minnesota – Program Director of CareerOneStop• But here as a citizen and entrepreneur5
  6. 6. Today’s Agenda• Building Your Personal Brand• How Employers Use LinkedIn• Must Have Elements of Your Profile• Making and Getting Recommendations• Becoming Findable• Using LinkedIn Groups• Power Tools to Enhance LinkedInCopyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  7. 7. Finding a Job During a Recession • Remember that jobs are still out there • Keep networking • Use your family network wisely ConnectionCopyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  8. 8. Finding a Job - Offline • Rework your resume – Make it keyword rich – more later on that – Talk about what you DID, not what you were responsible for – Always include outcomes – “grew sales to $1B” • Post it everywhere – I still get queries from resume postings that are years oldCopyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  9. 9. I don’t think we’re only offline anymore . . .Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  10. 10. Finding a Job - Online • “For every 1,470 resumes, there’s 1 job offer made and accepted” – Richard Bolles, bestselling author, What Color is Your Parachute? • In 2008, only 12% of jobs came from job boardsCopyright © 2009, StratVantage Consulting, LLC All Rights Reserved LLC.
  11. 11. Finding a Job - Approach • Top Goals for Online Networking – Create a community of contacts who can recommend you and connect you – Conduct research on employers – Expand your job search to new markets – Create a higher profile and build your personal brandCopyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  12. 12. You are searching for a job in a marketplace. You need to stand out
  13. 13. Managing Your Online Brand• Don’ts (rules apply for all online media) • Badmouth current/previous employer/colleagues • Mention you’re on a job search if your present employer isn’t aware • Write or post anything you wouldn’t want o Your own family to see o To see on a billboard o To be published on the front page of the Wall Street JournalCopyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  14. 14. Today’s Agenda• Building Your Personal Brand• How Employers Use LinkedIn• Must Have Elements of Your Profile• Making and Getting Recommendations• Becoming Findable• Using LinkedIn Groups• Power Tools to Enhance LinkedIn
  15. 15. Employers Use Social Media • 22 percent of hiring managers researched job candidates (up from 11% in 2006) • 9 percent plan to start • 34 percent found content caused them to eliminate candidate from consideration • 24 percent found content that solidified hiring/consideration decisionCopyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  16. 16. What Employers Look For Online • Background supporting job qualifications • Demonstrated fit for culture • Profile was creative • Great references posted • Professional image portrayed • Honors/awards received and highlighted • Demonstrated a wide range of interestsCopyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  17. 17. So That’s What You Must Provide • Make sure all your online information: • Demonstrates your background and qualifications • Demonstrates your ability to fit in • Shows creativity • Includes references and testimonials • Is professional • Highlights honors/awards • Demonstrates wide range of interestsCopyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  18. 18. How to Find a Job Source: Jeremiah Owyang www.web- strategist.com/blog/category/jo b-survey/
  19. 19. Finding a Job – People Search • Job search is now “people search” – Name the top companies you want to work – Find people who are employed at those companies – Network with them, form a strong relationship and they perform the job search for you. Dan Schawbel, PersonalBrandingBlog.comCopyright © 2009, StratVantage Consulting, LLC All Rights Reserved LLC.
  20. 20. Finding a Job – People Search • In fact, many employers avoid posting jobs • They search job boards and LinkedIn insteadCopyright © 2009, StratVantage Consulting, LLC All Rights Reserved LLC.
  21. 21. Why Use LinkedIn?• It’s a professional social networking site . .• For professionals• 35 million of themCopyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  22. 22. Why Use LinkedIn?• Most importantly: – Employers search for candidates – Microsoft, Ebay, Netflix, and Target (and many more) have used LinkedInCopyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  23. 23. Who is On LinkedIn?Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  24. 24. Today’s Agenda• How Employers Use LinkedIn• Must Have Elements of Your Profile• Making and Getting Recommendations• Becoming Findable• Building Your Personal Brand• Using LinkedIn Groups• Power Tools to Enhance LinkedIn
  25. 25. Creating and Managing Your Profile • This is how the world sees you That’s ME
  26. 26. Ensure Profile is Complete• Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn• Get recommendations
  27. 27. Create Your Profile• Current and past position – complete• Education – complete• Photo – just you, taken by a pro• Nickname or maiden name – for search• Summary – more on this• Websites – all of them• Interests – be careful• Email addresses – all of them• NO TYPOS!
  28. 28. Profile Contents • The more info the better • Use industry-specific keywords • Use acronyms AND spell them out – Searchability – Keywords, keywords, keywords! – Lots of them! – Google your job title to find good keywords – Search your job title on LinkedInCopyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  29. 29. Create Your Profile• Make your profile public –Can be found on Google!
  30. 30. Create Your Profile• Customize profile URL to your name – www.linkedin.com/in/mikeellsworth – NOT www.linkedin.com/in/smith12345!!!!! – Create a PDF of your profile to send along with your resume
  31. 31. Your Professional Headline• Pay particular attention to your Professional Headline
  32. 32. Put “Looking” in Profile• If you’re looking, say so in your headline• And in your summary• Refresh your summary every two weeks
  33. 33. Consider Listing Email in Profile• May earn you lots of spam• But makes it easier for recruiters and employers to contact youCopyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  34. 34. Change Contact Settings• Definitely check “Career Opportunities”Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  35. 35. Change Using Your Network• Definitely check “Find a Job”Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  36. 36. Today’s Agenda• Building Your Personal Brand• How Employers Use LinkedIn• Must Have Elements of Your Profile• Making and Getting Recommendations• Becoming Findable• Using LinkedIn Groups• Power Tools to Enhance LinkedIn
  37. 37. Make and Get Recommendations• Make recommendations and ask for recommendations• Feels good to recommend and to be recommended• Great for job references
  38. 38. Make Connections • Average number of connections: 34-38 • You can do better than that . . . • Those with connections >500 are LIONsCopyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  39. 39. What is a LinkedIn LION™? • LION™ stands for LinkedIn Open Networker - ~16,000 LION members • LIONs connect with anyone • Don’t care who you are, what you do, what they can do for you, or what you can do for them • Will never IDK you – you hope!Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  40. 40. What is an IDK? • If you try to connect with a LinkedIn member and they don’t remember you, they can IDK – I Don’t Know – your attempt • Five IDKs and LinkedIn black- lists you • If a LION IDKs you, you are not penalized, supposedlyCopyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  41. 41. Help! I’ve Been IDKed! • To remove the restriction contact Customer ServiceCopyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  42. 42. Alternative to Becoming a LION?• Find at least 5 LIONs in your industry, locality, occupation• Network with them• Will grow your network exponentially• Takes very little effort vs. being a LIONCopyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  43. 43. Today’s Agenda• Building Your Personal Brand• How Employers Use LinkedIn• Must Have Elements of Your Profile• Making and Getting Recommendations• Becoming Findable• Using LinkedIn Groups• Power Tools to Enhance LinkedInCopyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  44. 44. Power Tool: Google• First step: Check out your competition• site:www.linkedin.com YOUR KEYWORDS HERE and LOCATION -directory Excludes company directory• For example:• site:www.linkedin.com engineer and Minnesota -directoryCopyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  45. 45. Adding Connections• You start with 3,000 available invitations• Click “Add Connections”• Always personalize your invitation! Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  46. 46. Searching on LinkedIn• LinkedIn free account limits search viewing to 100 results• Use quotes around search terms for example “project manager”, “vice president”• Use OR to combine searches “director" OR “vice president"Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  47. 47. Search for Contacts• Search for people• Note how far away they are• If you share a group, great!Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  48. 48. Three Degrees of LinkedIn rr 1 rr 1 3 rr 2 rr 3 rr 2 rr 3 rr rr 1 rr 1 2 rr 3 rr rr 3 rr 1 1 rr 2 rr 2 rr 3 rr rr 2 rr 3 rr 1Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  49. 49. Power Tool: LinkedIn Toolbars• Install LinkedIn Browser Toolbar• www.linkedin.com/static?key=toolsCopyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  50. 50. Power Tool: LinkedIn Toolbars• Install LinkedIn Browser Toolbar• Bonus! It installs JobsInsiderCopyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  51. 51. JobsInsider • Example display with MonsterCopyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  52. 52. Power Tool: LinkedIn Toolbars• Install LinkedIn OutlookToolbar• The Grab button is worth it by itself • Grab contact info from email sigs!Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  53. 53. Follow Just Joined • Check out the Just Joined LinkedIn section of your Home page: • New LinkedIn users that worked or attended the companies and schools listed on your profile • Click links, find people you know, and invite them to connectCopyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  54. 54. Inviting People to Connect• Several ways to invite peopleCopyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  55. 55. Inviting People: Get Introduced• Check out your connections’ networks• Get introduced through a connectionCopyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  56. 56. Inviting People: Add Contact• Add contact to your network – must have some kind of connectionCopyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  57. 57. Inviting Colleagues• Add contact to your network - colleagueCopyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  58. 58. Inviting Classmates• Add contact to your network - classmateCopyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  59. 59. Inviting Business Connections• Add contact to your network - businessCopyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  60. 60. Inviting Fellow Group Members• Add contact to your network - groupsCopyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  61. 61. Use the Jobs Section • Hundreds of jobs are postedCopyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  62. 62. LinkedIn Job SearchCopyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  63. 63. LinkedIn Advanced Job Search • Advanced Job Search • Search by title or functionCopyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  64. 64. LinkedIn Advanced Job Search • Shows “hiring manager”Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  65. 65. Search Titles • Advanced Search • How great is that?!Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  66. 66. Today’s Agenda• Building Your Personal Brand• How Employers Use LinkedIn• Must Have Elements of Your Profile• Making and Getting Recommendations• Becoming Findable• Using LinkedIn Groups• Power Tools to Enhance LinkedInCopyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  67. 67. Join Groups• Join groups • Up to 50 • Get email digests of discussions• A way to connect to people you don’t know Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  68. 68. Finding and Joining Groups • Enter pretty much any keyword, and you’ll find a groupCopyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  69. 69. Create a LinkedIn Group• Determine a concept or problem of concern to your target audience• Create a LinkedIn Group • Name it using keywords • Invite your contactsCopyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  70. 70. LinkedIn Group Strategy• Need plan to recruit members• Set a policy on the types of posts – Prevent LION invites? – Prevent repeatedly posting the same post?• Keywords for groups are key – Microsoft ex-employees group is run by an Apple recruiterCopyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  71. 71. LinkedIn Group Strategy • Encourage members to display group logo on their profiles • Group search is only done on the 300 word summaryCopyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  72. 72. Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  73. 73. Never Can Say Goodbye • How do you drop a contact? • Click Connections, select Connection, then RemoveCopyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  74. 74. Questions?Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  75. 75. Thank You! More In-Depth Training from Linked InSolutions – Linked In or Left Out: Using LinkedIn and Twitter to Find a Job – 3-hour Workshop – Using Social Media for Business – 90-minute Webinar – Using Social Media for Recruiting – 90-minute WebinarCopyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  76. 76. Thank You! – You are welcome to connect with me: – Mike Ellsworth – Twitter: @MikeEllsworth – LinkedIn: www.LinkedIn.com/in/MikeEllsworth – Facebook: www.facebook.com/MichaelJEllsworth – Google Mike Ellsworth and check the bottom of the first page – MikeEllsworth@LinkedInSolutions.com – 952-484-5287Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
  77. 77. Thank You! – Linked InSolutions Facebook Page: bit.ly/mRREZ – Social Media for Job Search LinkedIn Group: bit.ly/otzeF – StratVantage Consulting LinkedIn Page: bit.ly/5ayeFCopyright © 2009, StratVantage Consulting, LLC. All Rights Reserved

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