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Retail Trends 2012
Retail Trends 2012
Retail Trends 2012
Retail Trends 2012
Retail Trends 2012
Retail Trends 2012
Retail Trends 2012
Retail Trends 2012
Retail Trends 2012
Retail Trends 2012
Retail Trends 2012
Retail Trends 2012
Retail Trends 2012
Retail Trends 2012
Retail Trends 2012
Retail Trends 2012
Retail Trends 2012
Retail Trends 2012
Retail Trends 2012
Retail Trends 2012
Retail Trends 2012
Retail Trends 2012
Retail Trends 2012
Retail Trends 2012
Retail Trends 2012
Retail Trends 2012
Retail Trends 2012
Retail Trends 2012
Retail Trends 2012
Retail Trends 2012
Retail Trends 2012
Retail Trends 2012
Retail Trends 2012
Retail Trends 2012
Retail Trends 2012
Retail Trends 2012
Retail Trends 2012
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Retail Trends 2012

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Here's a copy of the presentation I made to the Ingersoll BIA on Retail Trends in 2012.

Here's a copy of the presentation I made to the Ingersoll BIA on Retail Trends in 2012.

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  • http://blog.retail-is-detail.org/2011/11/2012-retail-consumer-trends.html
  • Transcript

    • 1. Retail TrendsEmbracing the Future
    • 2. Aileen Murray • Economic development consultant • 25+ years helping businesses and communities grow • Clients include Municipalities, Counties, BIAs, Workforce Development Councils, Community Colleges, Regional economic development agencies, and for profit organizations • Specializing in strategic planning, marketing and communication
    • 3. 100 Years Ago… Source: ://www.buzzfeed.com/burnred/predictions-of-what-2011-would-be-like-in-a-1911-n-281t
    • 4. Predictions from 1911 • Warm and cold air from spigots • Automobiles cheaper than horses, used for all kinds of transportation, hay wagons, snow sleighs and police vehicles • Ready cooked meals • Coal will not be used for heating or cooking • Air ships transporting man and goods • Photographs will be telegraphed from a distance • Vegetables will be grown by electricity • Drugs will be absorbed through the skin • Man will see around the world (surveillance)
    • 5. Anticipating the future…
    • 6. What’s coming for retail? • Technology – smart phones, tablets, apps, social media, smarter shoppers • Economic Uncertainty • Eco Food • Ethical Purchases • Aging Population • High Tech to High Touch • Experiences vs. Things
    • 7. Technology
    • 8. Your Smartphone is Your Wallet
    • 9. Amazon
    • 10. What’s Next ? Mobile Loyalty
    • 11. What’s Next ? Screened interactions
    • 12. What’s Next ? Mobile Self-Checkout
    • 13. Smarter Shoppers Smart Phones with answers. • Product information will be easier to access, better quality, personalized and contextual. • Is this compatible with the camera I bought last year?
    • 14. What’s Next ? Mobile Price Check
    • 15. What’s Next ? Augmented Reality Amazon FLOW
    • 16. What’s keeping retailers up at night? ‘Showrooming’
    • 17. Smarter Shoppers Smart Phones with answers. • What will this blouse look like on me?
    • 18. What’s Next ? Shopping Anywhere
    • 19. Online groceries
    • 20. Social media Part of the marketing mix What’s next? Facebook , iTunes commerce!
    • 21. The E-Book store & Book Clubs 2.0
    • 22. Technology Takeaways • Internet is everything • If you don’t have a website you don’t exist • Facebook commerce, iTunes commerce • Difficult to compete on price • Embrace technology - it is here and will continue to evolve with you or without you.
    • 23. Other Trends
    • 24. Economic Uncertainty • Stripped down products • Smaller sizes • Very price conscious consumers • More selective • BUT small indulgences to counter • High end & low end.
    • 25. Food is the new eco-issue • Greater brand and consumer awareness • Action & awareness around curbing consumer waste • Grocery stores offering more sustainable products • Local foods
    • 26. Ethical purchasing (Responsible retail)
    • 27. High Tech to High Touch • Countering all the virtual objects in our world • Valuing the physical and the tactile (stationery)
    • 28. Authenticity • Independent retailers • Chain retailers localized look, feel and products Ie. Lululemon • The 3/50 project. Visit 3 local independents and spend $50 per month
    • 29. Aging Customers • Baby Boomers retiring • Wisdom • Sophisticated • Cool • Connected • Older staying younger
    • 30. Aging customers Vision • Need easy to read information • Larger font size • Clear, organized product assortment • High-quality products at good prices
    • 31. • High-quality products at good prices • Spend more time in stores • Personal attention from friendly, talkative cashiers • Rest areas • Smaller stores, closer to home • Lots of parking Aging Customers
    • 32. Aging Customers New offerings
    • 33. Embracing the future Could these trends • Influence your company's vision? • Inspire you with a new business concept, new venture, a new brand? • Could you add a new product, service or experience for a certain customer segment? • Speak the language of those consumers already 'living' a trend.
    • 34. What does the future look like?
    • 35. Looking for Clues • Watch for trends • Talk to your customers • Follow your industry • What’s happening in other industries? What can you learn? • Step outside your comfort zone • Work and learn together
    • 36. Thank you Aileen Murray Ec.D. (F) Mellor Murray Consulting amurray@mellormurray.ca 519-784-7944 mellormurray
    • 37. A final thought • Peter Shehan The Gravity of Success • “It’s not just unlearning what we have done, it’s that you have been successful doing what you have done” • Fuji vs. Kodak

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