Foundations Marketing Group Corp Overview V.1

Wine, Spirits & Luxury Goods

We understand the growing competitive landscape and the demands of not only creating a great product but differentiating it from others in the market.
Digital & Brand Strategy Public Relations Content Strategy & Copywriting Corporate Identity & Print Interactive Design & Development SEO Marketing

Marketing, Branding & Public Relations

integrated marketing and branding solutions
REFRESHand develop your communication strategies
In-depth experience, Network and skills, innovative solutions
Media-outreach Industry expertise Digital Media
complete branding and design

Integrated Marketing Communications
Whether you are looking to go global or local, our New York based company offers comprehensive consumer and trade targeted marketing strategies to help you succeed.
Located in the hub of media activity, we are well positioned to deliver your story to target journalists and key media outlets domestically or internationally.
As marketing and PR professionals with years of experience in multiple facets of the wine, spirits and luxury goods industries, we rely on personal relationships with leading writers, editors of trade and consumer publications.
Given our industry knowledge and activities, we are able to contextualize your brand among global competitors and guide you to market success.

At FMG we create forward thinking programs which anticipate opportunities in a fluid global market.
Our exclusive graphic & packaging design combined with digital & traditional communications strategies help define and articulate your unique positioning, which then can be adapted to target consumers in the appropriate markets.

Graphic, Packaging, Digital & Web Design
FMG’s goal with design is to capture the essence and authenticity of your product. We create innovative visual messaging that elevates your brand and commands attention from your target customer.
Encompassing packaging, web, print, digital, corporate identity and environmental design, we combine traditional standards with the latest resources and technology.
Our approach is targeted and specific to your needs, ensuring solutions that meet marketing objectives on time and in budget.
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Special Events
FMG provides you with solutions for any range of corporate and private events, including product launch parties, trade and consumer promotional programs, meet-the-press events and fundraising functions. Our team will help to customize events geared for your requirements and needs.
Together, we will help develop a theme and plan logistics to stay within your budget.
Through our vast network, we look to enhance your event with guests from the food, wine and spirits industries, such as celebrity chefs, sommeliers and mixologists from across the country. Our relationships with the press will be utilized to increase the exposure of your brand.

Monika Elling CEO, Managing Partner
Monika provides innovative marketing communications & strategic brand solution services to her wine and spirits clients. She is an acknowledged wine industry expert and luxury product specialist nearing completion of her first book on wine. Experienced in developing and implementing global marketing programs for wines & spirits, Monika brings proven leadership capabilities to her latest venture. She is also a noted speaker and wine educator at private, corporate and industry events both in the United States and Europe.With years of experience in the trade on the supply as well as the import/wholesale sides, Monika was recently Director of Public Relations at Lauber Imports, a division of Southern Wines & Spirits, America's largest wholesaler. Prior to joining Lauber, Monika held the position of Chief Marketing Officer for Monarchia Matt International as she launched the European company's American division. As a graduate of Rutgers University, Monika began her career in advertising followed by a period in publishing. After successful stints in these industries, Monika joined the non-profit sector. She spent over a decade facilitating market promotion, trade and investment development with the senior management of leading multi-national corporations, working with business and political leaders around the world. Today, Monika utilizes all aspects of international marketing and diplomacy both in and around the luxury goods sector. It is these skills, coupled with a passion for and knowledge of fine wines and handcrafted spirits which she brings to her clients at FMG.

Victor A. Aprea, Sr. Vice President, Creative Director
Victor brings 25 years of experience in developing strategic business and integrated marketing communication solutions in both print and new media projects. Working with such diverse clients as D&B, Gibbons P.C., Time Warner, Prudential, Allied Signal, Primex Trading, HSBC, Ewing Cole Cherry Brott, Wells Fargo, Keller Williams Town Square Realty, RCG IT, Ortho Clinical Diagnostics, Friends' Health Connection, Reed Elsevier and Interspace, his philosophy combines traditional, innovative design with today's technology.
While remaining flexible in his vision, Victor approaches each new project with unique and creative ideas. He applies a strong sense of design coupled with a solid, process-oriented methodology to each endeavor encouraging the project team to meet each client's individual needs while reinforcing the project objectives and conforming to schedule and budget parameters.
After graduating with a BFA from The University of the Arts in Philadelphia, PA, Victor's design career began by encompassing freelance opportunities and various full-time , Design Director positions. Through his extensive experience, he understands the importance of a solid education while embracing innovative, cutting edge design. All of this, combined with years of experience in wine & spirits retail, allows Victor to bring a discerning eye and a clear vision to his clients at FMG.

Foundations Marketing Group Corp Overview V.1

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