WebVisions PDX 2013 - Designing Life & Brand Through AspirationsPresentation Transcript
Designing Life and Brandsthrough AspirationsBY MEL LIMtwitter / @mellimdesignemail / email@example.com
As a daughter...
Penang,Malaysia(NOT EVEN SHOWN ON MOST MAPS)
Cheekyat age 5
ASTRONAUT FASHION DESIGNER
1985My first recessionMy first bankruptcyI was 8 years old
Methods:Setting high aspirationsStrategic planningThink big, start small
Frugal Innovation:A way of improvisingsolutions whereresources are limited
Can less be more?
Scarcity, it turns out,is the mother ofinvention.
Break The Rules:– Rethink your business– Embrace global views– Maximize your resources forbiggest impact and not necessarilythe biggest payoff
Is bigger really better?
“Small is not just a stepping-stone.Small is a great destination in itself.Don’t be insecure about aiming to bea small business. Anyone who runs abusiness that’s sustainable andprofitable, whether it’s big orsmall, should be proud.”– Jason Fried, Author of Rework andFounder of 37 Signals
Challenge The Status Quo:– Mass consumption– Eudaimonia– Social & Environmental Impacts
As an immigrant...
1997“Fresh Off The Boat”(FOB)
1997My 2nd recessionMy 2nd bankruptcyI was 19 years old
Methods:Work smart & hardBe ready to say yesBe ready to say no
Challenge The Status Quo:– Do I need to have an MBA?– Or an Ivy League education?– Do I need VC funding?– Do I have to be a certaincolor, sex, an American to be asuccessful entrepreneur?
The answer is NO.
Break the Rules:Look for theunusualsuspects
“You can’t judge great teachers by their looks.Or their English.Or their profession.Or their education.Or where they were born,where they live, how they dress,how much money they make”– Alan Webber, Author of Rules of Thumband Co-Founder of Fast Co.
Dani Johnson washomeless, a drug addict, aprostitute.Dani Johnson is now anentrepreneur, a multi-millionaire, a successfulauthor and a philanthropist.
“Failure meant a strippingaway of the inessential. Istopped pretending to myselfthat I was anything otherthan what I was, and beganto direct all my energy tofinishing the only work thatmattered to me.Had I really succeededat anything else, I mightnever have found thedetermination to succeed inthe one area where I trulybelonged.”–J.K. Rowling, Author of Harry Potter series
“I’m going to make him anoffer he can’t refuse.”– Don Corleone, The Godfather