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Mellanox Market Leading Solutions
Amir Prescher – SVP, Business Development
October 25, 2013
How Does Mellanox Enable Web 2.0 Customers?

Enable high performance storage
infrastructure at a fraction of the
cost of t...
Typical Web 2.0 Cloud Architecture
SATA based Storage servers, possibly
a 2-tiered approach

CPU intensive workloads

File...
International Web 2.0 Deployment Example

 Accelerate Big Data/Map
Reduce with RDMA

 Accelerate application and

56GbE
...
Mellanox & Open Compute Project
 Open Compute Goal: to build one of the most efficient
computing infrastructures at the l...
Area of Expansion and Growth…

 From InfiniBand to InfiniBand and
Ethernet

 From Ethernet NICs adding:
• Ethernet switc...
Web 2.0 & Cloud Strategy

Scale with
our customers

Market
expansion

Expand our
customer base

Expand the
product mix

Me...
Mellanox Enterprise Strategy
 New team covering enterprise
 Drive revenue from large accounts in verticals that have hig...
Financial Services Strategy

High Frequency Trading
Accelerating trading
& market data

Private Cloud
• Accelerate workloa...
The Telecom NFV and SDN Transformation Opportunity
 Carriers locked with custom appliances/networks: Fail to compete
 Ca...
Mellanox Ethernet Switches: Mellanox Growth Engine
 Provides best application performance at scale
 Industry-leading inn...
Taking a Larger Share of the Market....

Equals
SUCCESS
New, growing
vertical markets

+

+

Expand current
verticals

Cap...
Thank You
Thank You
© 2013 Mellanox Technologies

- Mellanox Confidential -

13
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Mellanox Market Leading Solutions

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Mellanox Analyst Day - October 25, 2013. Presented by Amir Prescher - SVP, Business Development

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  • Carriers locked with purpose built infrastructure inefficient Non-scalable networks Lead to low utilization of HW and years of planning to introduce new servicesFail to compete with OTT service providers – Google is a major threatConsolidate Network Equipment onto standard Servers, Switches and Storage!Carriers Networks to relay on high performance datacenter technology
  • Transcript of "Mellanox Market Leading Solutions"

    1. 1. Mellanox Market Leading Solutions Amir Prescher – SVP, Business Development October 25, 2013
    2. 2. How Does Mellanox Enable Web 2.0 Customers? Enable high performance storage infrastructure at a fraction of the cost of traditional SAN infrastructure Web 2.0 Customers Eliminate the complexity of traditional scale-out infrastructure Deliver the most cost-effective, scalable interconnect infrastructure Highly efficient messaging software Improve operational efficiency through high performance, low latency data movement with minimal CPU overhead Software Defined Networking (SDN) © 2013 Mellanox Technologies - Mellanox Confidential - 2
    3. 3. Typical Web 2.0 Cloud Architecture SATA based Storage servers, possibly a 2-tiered approach CPU intensive workloads File & Object Storage 2-10X Web Tier Storage servers with SATA or SSD, possibly a 2-tiered approach Analytics Hadoop, SQL & No-SQL 2-10X Servers with large memory and/or SSD Caching Memcached 4X Highly scalable server and storage fabric (using Ethernet or InfiniBand) Mellanox Improvement Interconnect - The Enabler for Data Movement Inside and Between the Different Tiers © 2013 Mellanox Technologies - Mellanox Confidential - 3
    4. 4. International Web 2.0 Deployment Example  Accelerate Big Data/Map Reduce with RDMA  Accelerate application and 56GbE network Performance  Reduce costs due to efficient design and scale capacity  Address traditional ‘east/west’ traffic congestion 10GbE 1,000-nodes Rack-1 © 2013 Mellanox Technologies Rack-2 - Mellanox Confidential - Rack-3 Rack-25 4
    5. 5. Mellanox & Open Compute Project  Open Compute Goal: to build one of the most efficient computing infrastructures at the lowest possible cost • Open the hardware to promote adoption • Facebook published all of the designs  Change the compute ecosystem • Invite and enable new ODM partnerships • More Cloud/Web/Enterprise companies will join  Mellanox contributes to open compute on NIC/Switch design • Participates in a similar fashion as we did with our NICs in the past  We shipped over 300K OCP end-ports • Become a meaningful ecosystem leader • Set the standard for others to follow © 2013 Mellanox Technologies - Mellanox Confidential - 5
    6. 6. Area of Expansion and Growth…  From InfiniBand to InfiniBand and Ethernet  From Ethernet NICs adding: • Ethernet switches • Cables  From USA only to International: • Seeing success in Europe and in APAC, mainly China • Duplicate USA success  Our solution becomes the default in some of the largest shops © 2013 Mellanox Technologies - Mellanox Confidential - 6
    7. 7. Web 2.0 & Cloud Strategy Scale with our customers Market expansion Expand our customer base Expand the product mix Mellanox Growth Engine Mellanox Specializes in Large-Scale Compute-Intensive Infrastructures © 2013 Mellanox Technologies - Mellanox Confidential - 7
    8. 8. Mellanox Enterprise Strategy  New team covering enterprise  Drive revenue from large accounts in verticals that have high bandwidth needs: Media & Entertainment, Healthcare  Create lighthouse deployments for Mellanox in large enterprise accounts with new technology • OpenStack, SDN • Mainly Financial Services  Create highly repeatable turnkey solutions for the enterprise  Mainly focused on large, named accounts with good alignment and large potential return © 2013 Mellanox Technologies - Mellanox Confidential - 8
    9. 9. Financial Services Strategy High Frequency Trading Accelerating trading & market data Private Cloud • Accelerate workload mobility • Boost efficiency & flexibility Big Data Storage • Accelerating real-time data logging and retrieve • Converge compute and storage networks • Accelerating analytics • Enable faster data ingestion Creating a Converged, High Performance, Efficient Infrastructure for Front, Middle and Back Offices © 2013 Mellanox Technologies - Mellanox Confidential - 9
    10. 10. The Telecom NFV and SDN Transformation Opportunity  Carriers locked with custom appliances/networks: Fail to compete  Carriers NFV initiative: Network Functions Virtualization • Consolidate network equipment onto standard servers, switches and storage! • Leverage OpenStack and SDN: Software Defined Networking for management Independent Software Vendors Message Router DPI CDN Firewall WAN Acceleration Session Border Controller Carrier Grade NAT Competitive & Innovative Open Ecosystem Telecom functions running as VMs • Wireless networks • CDN and IPTV networks • Security and monitoring Mellanox unmatched value proposition • 56Gb/s now, 100Gb/s next • SR-IOV OpenStack integration and SDN Network Functions Virtualization Approach Classical Network Appliance Approach Orchestrated, automatic & remote install. Tester/QoE monitor High volume standard servers SGSN/GGSN • • • PE Router BRAS Radio/Fixed Access Network Nodes Fragmented, purpose-built hardware. Physical install per appliance per site. Hardware development large barrier to entry for new vendors, constraining innovation & competition. High volume standard storage High volume Ethernet switches Mellanox Collaborates with the Ecosystem to Commercialize NFV Server Vendors – Telecom OEMs – Integrators – Carriers © 2013 Mellanox Technologies - Mellanox Confidential - 10
    11. 11. Mellanox Ethernet Switches: Mellanox Growth Engine  Provides best application performance at scale  Industry-leading innovative SDN solutions  Provides fastest storage and big data networks • Recent >1000 nodes deployment - Pivotal Hadoop cluster - Large European Web 2.0 company  Driven by a dedicated tiger team • Showing significant growth this year © 2013 Mellanox Technologies - Mellanox Confidential - 11
    12. 12. Taking a Larger Share of the Market.... Equals SUCCESS New, growing vertical markets + + Expand current verticals Capture data center and cloud growth © 2013 Mellanox Technologies - Mellanox Confidential - 12
    13. 13. Thank You Thank You © 2013 Mellanox Technologies - Mellanox Confidential - 13

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