The Power of Harnessing Social Media

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I was lucky enough to be invited to speak at swn festival about building communities and harnessing social media. These are the slides from the presentation.

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The Power of Harnessing Social Media

  1. 1. harnessing the power of social media mel kirk social media consultant
  2. 2. “Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio” source: Wikipedia
  3. 3. personal homepage personal content creation ability to add friends ability to share and interact FEATURES:
  4. 4. + =
  5. 5. 4mations.tv
  6. 6. the reason i earn a wage...
  7. 7. http://flickr.com/photos/redvers/532076662/ Things are changing Traditional media now has to keep up The relationship between the producer and the consumer is changing People want things on demand in a format they request
  8. 8. you can’t put your media out there
  9. 9. and expect people to...
  10. 10. http://www.flickr.com/photos/21684319@N04/ flock
  11. 11. When communication is one way
  12. 12. your users do this
  13. 13. you need to...
  14. 14. http://flickr.com/photos/betta_design/2200198472/ RESEARCH - know your market know where they hang out / how they communicate know your product inside out
  15. 15. find your advocates
  16. 16. Not only will your users have an existing relationship of trust with them They’ll have a further reach and influence
  17. 17. (tools!) Give them the tools to let them do word of mouth for you This might be assets, support, briefs, insider information, stuff for competitions
  18. 18. own blog PREPARE TO GIVE UP POWER TO THE MASSES DECISIONS WILL BE JOINTLY MADE BE PREPARED FOR NEGATIVE COMMENTS - ADDRESS OPENLY
  19. 19. Don’t go creating new community hubs if they already exist Contribute to the existing ones instead BECOME PART OF THE CONVERSATION EMBRACE EXISTING COMMUNITIES
  20. 20. don’t add features that aren’t wanted or needed
  21. 21. tumbleweed A FORUM WITH NO ACTIVITY IS WORSE THAN NO FORUM AT ALL
  22. 22. http://www.flickr.com/photos/seeks2dream/2520279807/ Follow trails What you go out there thinking your users want can often be different than how the site ends up - be prepared to make changes and to suit needs e.g. multi-threading
  23. 23. http://www.flickr.com/photos/cleversimon/ Listen to user feedback Incorporate in future releases ACTUALLY LISTEN
  24. 24. personality and character are key
  25. 25. Twitter’s FailWhale is a prime example Copy is just as important as design
  26. 26. Ownership is key Let users distribute content in the way they see fit YouTube - viral distribution - just be smart - video player watermarked etc Copy on the site - give them a sense of belonging
  27. 27. Flickr do this beautifully - their copy is engaging and gives a real sense of belonging
  28. 28. blog.4mations.tv Twitter.com/4mations Flickr.com/4mations Facebook - Official 4mations Group Youtube/user/4mationsTV Animation forums
  29. 29. so in summary...
  30. 30. don’t
  31. 31. be sure to...
  32. 32. research RESEARCH
  33. 33. http://www.flickr.com/photos/cleversimon/
  34. 34. adapt ADAPT
  35. 35. embrace advocates Embrace advocates
  36. 36. and in return, you’ll get community...
  37. 37. http://www.flickr.com/photos/ninakupenda81/
  38. 38. mel kirk slides will be available on: slideshare randommel.com

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