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The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
The Power of Harnessing Social Media
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The Power of Harnessing Social Media

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I was lucky enough to be invited to speak at swn festival about building communities and harnessing social media. These are the slides from the presentation.

I was lucky enough to be invited to speak at swn festival about building communities and harnessing social media. These are the slides from the presentation.

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  • 1. harnessing the power of social media mel kirk social media consultant
  • 2. “Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio” source: Wikipedia
  • 3. personal homepage personal content creation ability to add friends ability to share and interact FEATURES:
  • 4. + =
  • 5. 4mations.tv
  • 6. the reason i earn a wage...
  • 7. http://flickr.com/photos/redvers/532076662/ Things are changing Traditional media now has to keep up The relationship between the producer and the consumer is changing People want things on demand in a format they request
  • 8. you can’t put your media out there
  • 9. and expect people to...
  • 10. http://www.flickr.com/photos/21684319@N04/ flock
  • 11. When communication is one way
  • 12. your users do this
  • 13. you need to...
  • 14. http://flickr.com/photos/betta_design/2200198472/ RESEARCH - know your market know where they hang out / how they communicate know your product inside out
  • 15. find your advocates
  • 16. Not only will your users have an existing relationship of trust with them They’ll have a further reach and influence
  • 17. (tools!) Give them the tools to let them do word of mouth for you This might be assets, support, briefs, insider information, stuff for competitions
  • 18. own blog PREPARE TO GIVE UP POWER TO THE MASSES DECISIONS WILL BE JOINTLY MADE BE PREPARED FOR NEGATIVE COMMENTS - ADDRESS OPENLY
  • 19. Don’t go creating new community hubs if they already exist Contribute to the existing ones instead BECOME PART OF THE CONVERSATION EMBRACE EXISTING COMMUNITIES
  • 20. don’t add features that aren’t wanted or needed
  • 21. tumbleweed A FORUM WITH NO ACTIVITY IS WORSE THAN NO FORUM AT ALL
  • 22. http://www.flickr.com/photos/seeks2dream/2520279807/ Follow trails What you go out there thinking your users want can often be different than how the site ends up - be prepared to make changes and to suit needs e.g. multi-threading
  • 23. http://www.flickr.com/photos/cleversimon/ Listen to user feedback Incorporate in future releases ACTUALLY LISTEN
  • 24. personality and character are key
  • 25. Twitter’s FailWhale is a prime example Copy is just as important as design
  • 26. Ownership is key Let users distribute content in the way they see fit YouTube - viral distribution - just be smart - video player watermarked etc Copy on the site - give them a sense of belonging
  • 27. Flickr do this beautifully - their copy is engaging and gives a real sense of belonging
  • 28. blog.4mations.tv Twitter.com/4mations Flickr.com/4mations Facebook - Official 4mations Group Youtube/user/4mationsTV Animation forums
  • 29. so in summary...
  • 30. don’t
  • 31. be sure to...
  • 32. research RESEARCH
  • 33. http://www.flickr.com/photos/cleversimon/
  • 34. adapt ADAPT
  • 35. embrace advocates Embrace advocates
  • 36. and in return, you’ll get community...
  • 37. http://www.flickr.com/photos/ninakupenda81/
  • 38. mel kirk slides will be available on: slideshare randommel.com

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