The Power of Harnessing Social Media

harnessing the power of social media mel kirk social media consultant

“Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio” source: Wikipedia

personal homepage personal content creation ability to add friends ability to share and interact FEATURES:

4mations.tv

the reason i earn a wage...

http://ﬂickr.com/photos/redvers/532076662/ Things are changing Traditional media now has to keep up The relationship between the producer and the consumer is changing People want things on demand in a format they request

you can’t put your media out there

and expect people to...

http://www.ﬂickr.com/photos/21684319@N04/ ﬂock

When communication is one way

your users do this

you need to...

http://ﬂickr.com/photos/betta_design/2200198472/ RESEARCH - know your market know where they hang out / how they communicate know your product inside out

ﬁnd your advocates

Not only will your users have an existing relationship of trust with them They’ll have a further reach and inﬂuence

(tools!) Give them the tools to let them do word of mouth for you This might be assets, support, briefs, insider information, stuff for competitions

own blog PREPARE TO GIVE UP POWER TO THE MASSES DECISIONS WILL BE JOINTLY MADE BE PREPARED FOR NEGATIVE COMMENTS - ADDRESS OPENLY

Don’t go creating new community hubs if they already exist Contribute to the existing ones instead BECOME PART OF THE CONVERSATION EMBRACE EXISTING COMMUNITIES

don’t add features that aren’t wanted or needed

tumbleweed A FORUM WITH NO ACTIVITY IS WORSE THAN NO FORUM AT ALL

http://www.ﬂickr.com/photos/seeks2dream/2520279807/ Follow trails What you go out there thinking your users want can often be different than how the site ends up - be prepared to make changes and to suit needs e.g. multi-threading

http://www.ﬂickr.com/photos/cleversimon/ Listen to user feedback Incorporate in future releases ACTUALLY LISTEN

personality and character are key

Twitter’s FailWhale is a prime example Copy is just as important as design

Ownership is key Let users distribute content in the way they see ﬁt YouTube - viral distribution - just be smart - video player watermarked etc Copy on the site - give them a sense of belonging

Flickr do this beautifully - their copy is engaging and gives a real sense of belonging

blog.4mations.tv Twitter.com/4mations Flickr.com/4mations Facebook - Ofﬁcial 4mations Group Youtube/user/4mationsTV Animation forums

so in summary...

don’t

be sure to...

research RESEARCH

http://www.ﬂickr.com/photos/cleversimon/

adapt ADAPT

embrace advocates Embrace advocates

and in return, you’ll get community...

http://www.ﬂickr.com/photos/ninakupenda81/

mel kirk slides will be available on: slideshare randommel.com

The Power of Harnessing Social Media

by Mel Kirk on Nov 16, 2008

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