Dmai social photography (1)


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DMAI Social Photography Presentation by Caroline Bean - Greater Philadelphia Tourism Marketing Corp., Bill Karz - LA Tourism and Melissa Yao Hille - Visit Savannah

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  • Photo Engagement on FB (Edgrank). Fill in the Blanks and Asking for Likes.
  • Photo Engagement on FB (Edgrank). Fill in the Blanks and Asking for Likes.
  • Photo Engagement on FB (Edgrank). Fill in the Blanks and Asking for Likes.
  •  Why People Use Foodspotting:HowFoodspotting works: users recommend their favorite dishes and drinks by taking photos of the items and sharing them with the community via FoodspottingSite to find and share good food – not a negative review site (good for us!)Makes it all about the dish. Great for travel, when you're in an area you're unfamiliar with, or even in your hometown where you might be looking for specific cravings.
  • one of Time’s “Best Websites of 2010” and Travel + Leisure magazine’s “Top Travel Applications” of 2010, Time’s Best Startups 2011 
  • ·         Tell me about how you use photography in general in marketing (on your website, for media use, etc)·         How do you explain “social photography”?·         Thoughts on using a professional photographer vs. you iPhone photos?·         Bill gets permission to use consumer photography. How does that work? Do consumers like it?·         Let’s talk about photography and Facebook.·         What do you see as the role of Flickr?·         If you had to pick ONE thing to do for your organization, would it be Pinterest? Instagram? Etc. 
  • Dmai social photography (1)

    1. 1. Social Photography:A Picture Is Worth MoreThan 140 Characters
    2. 2. Who are we?• Caroline Bean, Director of Social Media, Greater Philadelphia Tourism Marketing Corp. @VisitPhilly• Melissa Yao Hille, Chief Marketing Officer, Visit Savannah @MelissaYaoHille @VisitSavannah• Bill Karz, Director of Digital Marketing, Los Angeles Tourism and Convention Board @discoverLA
    3. 3. Photos on Instagram
    4. 4. Photos on Foursquare
    5. 5. Photos on Facebook
    6. 6. Photos on Facebook822 Comments 3,488 Likes
    7. 7. Photos on Facebook3rd PartyPhotos 2,481 Likes
    8. 8. Social Photography
    9. 9. Social Photography OBJECTIVES1. Change Perceptions2. Drive Web Visitation3. Increase Engagement4. Build Asset Library5. Promote Members
    10. 10. Social Photography STRATEGYFlickr & Instagram Website Social • 25,000+ Images • 1,300+ Members • 200k+ Web Visits
    11. 11. Social Photography PROCESSCreate Set Invite Add Feature CreditGroup Rules Photos Contacts Photos Photos
    12. 12. Social Photography • Offline community outreach multimedia program. • Recruits photographers and filmmakers to act and serve as LA ambassadors. • Provides potential visitors with an insider perspective.
    13. 13. Social Photography • Free quarterly tours in exchange for non-exclusive rights • 50+ participants (Photo of the Day photographers, instagram community and influencers) • Guided by location scouts, historians and docents • Featuring members, cultural institutions and diverse neighborhoods
    14. 14. Social Photography
    15. 15. Social Photography • 7 photo tours • 10,000 Photos • Millions of Impressions
    16. 16. Social Photography
    17. 17. Social Photography• Instagram users tagged their photos #49HoursofSF• Up to 200 photos featured in SF ads running in LA• One grand prize winner received a Stay & Play package• 2,000+ photos were submitted
    18. 18. Eat, Drink & Go FoodSpotting
    19. 19. Foodspotting
    20. 20. Foodspotting
    21. 21. Who’s on Foodspotting?
    22. 22. Visit Philly on Foodspotting
    23. 23. Visit Philly on Foodspotting
    24. 24. Early Results“Our partnership with Visit Philly was one of the mostsuccessful launches we’ve seen on Foodspotting. And it’ssimply because Visit Philly understood the value of ourservice, was totally on board and put a significant pushbehind helping get the word out. We were so thrilled to seethe amount of attention the partnership got in the Phillyarea!” -Fiona Tang, head of outreach, Foodspotting
    25. 25. Spotting Food
    26. 26. Food PhotographyWorkshop for Bloggers
    27. 27. Tastykake Eat Up
    28. 28. What You Can Do1. Build a following. Create an account for your brand and start spotting foods and sharing dish recommendations. Build a following like you would on Twitter or Foursquare. Promote your Foodspotting feed via social media (Twitter, Instagram) and your blog.2. Build location-based guides. Upgrade to a branded channel to add your own banner and colors and be featured in Foodspotting’s featured guides list.3. Connect with your ambassadors. Your destination might already have a Foodspotting ambassador. Organize eat ups, energize your community.
    29. 29. I have NO idea!
    30. 30. Visit Savannah PinterestTheory of Why Pinterest Exploded: 1. Timing is Everything 2. Pictures are Worth 1000 Words 3. Content is King 4. Thinking Outside the Box 5. Making a Long Story Short 6. Seeing is Believing
    31. 31. Visit Savannah On Pinterest 14,584 Followers
    32. 32. Visit Savannah On PinterestSavannahIDo
    33. 33. Visit Savannah On PinterestSouthernisms
    34. 34. Visit Savannah On PinterestSweet Savannah Treats
    35. 35. Visit Savannah On Pinterest
    36. 36. From our Peers … “It hits my prime target demographic head-on(women 25-55) and helps us show the culture and vibe of Columbus rather than tell it.” -- Joe Vargo, Interactive Marketing Strategist, Experience Columbus
    37. 37. From our Peers … “In addition to inspiration, we are seeing usersplan their trips using Pinterest (a visual itinerary, if you will). It makes sense for DMOs to share good content/links for them to pin!” -- Katie Cook, Interactive Marketing Manager, Austin CVB
    38. 38. • 360 International and National DMO• 254 US DMO• Only 197 Actively Pinning• 6 DMO with 1000+ Pins• 5 DMO with 1000+ Followers Why aren’t there more DMOs on Pinterest?
    39. 39. Pinterest Contest
    40. 40. Future of Pinterest• Analytics – How Does this Impact Travel-Buying Decisions?• Create more niche boards – Experiential Tourism• Allow industry partners to Pin• Pinterest Contests• Surveys/Online Polls• Revenue Stream
    41. 41. Let’s Chat.
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