“Networking” Korean Consumers<br />
http://museumofme.intel.com/<br />
Social Network in Korea<br />Cyworld<br />Twitter<br />Facebook<br />Me2day<br />Blog<br />
SNS in Korea<br />Page View for Major SNS in Korea<br />SNS growth rate in Korea<br />Twitter<br />Faebook<br />Me2day<br ...
SNS in Korea<br />SNS UV traffic from Nov. 2009 to Oct. 2010<br />
① Facebook Ads: In-link / Out-link <br />Like     feed/exposure <br />           increase<br />
② Facebook “tag”<br />www.tiffanyshoes.co.kr<br />Ken Yang<br />
③ Facebook “live to global”<br />
④ Facebook interactive movie<br />http://apps.facebook.com/neutrogena_men/<br />
⑤ Twitter + Blog<br />
⑥ Social Commerce in Korea<br />
⑥ Social Commerce in Korea<br />
⑥  Social Commerce in Korea<br /><Time spend for social commerce> <br /><Items purchased through social commerce> <br /><s...
Smart Phone in Korea<br />Population: 			48,750,000<br /><ul><li>Smart phone owner: 	16,000,000</li></li></ul><li>Smart Ph...
⑦ Gold In City<br />Location based service : Foursquare + SNS marketing<br />
⑧ QR code<br />
⑨ QR Code – Virtual Store<br />
Ken Yang<br />Pennsylvania Korea office<br />kyang@pennsylvania.or.kr<br />Follow us on twitter!<br />@Twitter.com/pakorea...
Sns marketing in korea
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Sns marketing in korea

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from september 14, 2011 presented by Ken Yang

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Sns marketing in korea

  1. 1. “Networking” Korean Consumers<br />
  2. 2. http://museumofme.intel.com/<br />
  3. 3. Social Network in Korea<br />Cyworld<br />Twitter<br />Facebook<br />Me2day<br />Blog<br />
  4. 4. SNS in Korea<br />Page View for Major SNS in Korea<br />SNS growth rate in Korea<br />Twitter<br />Faebook<br />Me2day<br />Cyworld<br />Yozeum<br />Twitter<br />Faebook<br />Me2day<br />Cyworld<br />Yozeum<br />twitter<br />
  5. 5. SNS in Korea<br />SNS UV traffic from Nov. 2009 to Oct. 2010<br />
  6. 6. ① Facebook Ads: In-link / Out-link <br />Like feed/exposure <br /> increase<br />
  7. 7. ② Facebook “tag”<br />www.tiffanyshoes.co.kr<br />Ken Yang<br />
  8. 8. ③ Facebook “live to global”<br />
  9. 9. ④ Facebook interactive movie<br />http://apps.facebook.com/neutrogena_men/<br />
  10. 10. ⑤ Twitter + Blog<br />
  11. 11. ⑥ Social Commerce in Korea<br />
  12. 12. ⑥ Social Commerce in Korea<br />
  13. 13. ⑥ Social Commerce in Korea<br /><Time spend for social commerce> <br /><Items purchased through social commerce> <br /><social commerce usage ratio by age> <br />
  14. 14. Smart Phone in Korea<br />Population: 48,750,000<br /><ul><li>Smart phone owner: 16,000,000</li></li></ul><li>Smart Phone in Korea<br />unit: %<br />18.1<br />19.5<br />16.2<br />14.2<br />8.8<br />5.0<br />51,200<br />3.1<br />51,160<br />50,770<br />1.7<br />50,770<br />50,210<br />49,610<br />48,980<br />Total mobile<br />47,940<br />10,020<br />9,260<br />8,260<br />7,720<br />4,420<br />Smart phone<br />2,470<br />1,520<br />800<br />Dec. 09’<br />Mar. 10’<br />Jun. 10’<br />Sep. 10’<br />Dec. 10’<br />Jan. 11’<br />Feb. 11’<br />Mar. 11’<br />unit: 1,000<br />
  15. 15. ⑦ Gold In City<br />Location based service : Foursquare + SNS marketing<br />
  16. 16. ⑧ QR code<br />
  17. 17. ⑨ QR Code – Virtual Store<br />
  18. 18. Ken Yang<br />Pennsylvania Korea office<br />kyang@pennsylvania.or.kr<br />Follow us on twitter!<br />@Twitter.com/pakorea<br />Thank You!<br />

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