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Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)
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Taking Your High School Newspaper Online: 10 Reasons and 10 Challenges (2011)

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I presented this to journalism advisers at the opening session of the 2011 Summer Journalism Workshop hosted by the Columbia Scholastic Press Association.

I presented this to journalism advisers at the opening session of the 2011 Summer Journalism Workshop hosted by the Columbia Scholastic Press Association.

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  • The Foothill Dragon Press was honored with a Pacemaker Award in 2011 by the National Scholastic Press Association. The NSPA also named it an All-American online publication with five out of five marks of distinction. The Dragon Press is the online-only news site for Foothill Technology High School in Ventura, CA. Go to www.foothilldragonpress.org
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  • 1. “ We are all publishers now” The Benefits & Challenges of Online High School Journalism Melissa Wantz/June 2011
  • 2. “ We Don’t Use Paper for This” Launching The Foothill Dragon Press (October 2009)
  • 3. Benefits of Publishing online <ul><li>Top 10 </li></ul>
  • 4. 1. Student voices travel farther. <ul><ul><ul><li>In the past 10 months: </li></ul></ul></ul><ul><ul><ul><li>Dragon Press visited 18,800 times </li></ul></ul></ul><ul><ul><ul><li>4,900 unique visitors </li></ul></ul></ul><ul><ul><ul><li>42 countries </li></ul></ul></ul><ul><ul><ul><li>102,000 page views </li></ul></ul></ul><ul><ul><ul><li>Readership increased by 31% </li></ul></ul></ul>
  • 5. Student voices travel farther.
  • 6. Student voices travel farther.
  • 7. Student voices travel farther.
  • 8. 2. Student work travels faster.
  • 9. 3. Student opportunities are greater.
  • 10. 4. Feedback is more authentic .
  • 11. 5. Costs are less. <ul><li>After accounting for one-time expenses </li></ul><ul><ul><li>equipment </li></ul></ul><ul><ul><li>software </li></ul></ul><ul><li>Online is cheaper than print . </li></ul><ul><li>Hosting fee: $89 per year </li></ul><ul><li>Domain fee: $12 per year </li></ul><ul><li>… versus ?? annually for printing </li></ul>
  • 12. 6. Online is interactive.
  • 13. Online is interactive.
  • 14. Online is interactive.
  • 15. Online is interactive.
  • 16. Online is interactive.
  • 17. Online is interactive.
  • 18. 7. Online has more room . <ul><li>Space is unlimited </li></ul><ul><li>More students can publish more (frequently &amp; in depth) </li></ul><ul><li>This year: </li></ul><ul><ul><li>50 videos </li></ul></ul><ul><ul><li>500 + articles </li></ul></ul><ul><ul><li>600 tweets </li></ul></ul><ul><ul><li>2000 photos &amp; illustrations </li></ul></ul>
  • 19. 8. Makes history more accessible .
  • 20. Makes history more accessible.
  • 21. 9. Creates a searchable database.
  • 22. 10. Builds positive digital identities
  • 23. Builds positive digital identities
  • 24. Builds positive digital identities
  • 25. Builds positive digital identities Click to go to Alex’s online resume. This was the first-semester final project for staff.
  • 26. Review of Benefits <ul><li>Reaches farther </li></ul><ul><li>Travels faster </li></ul><ul><li>Provides Unexpected opportunities </li></ul><ul><li>Allows Authentic, immediate feedback </li></ul><ul><li>Costs less </li></ul><ul><li>Is interactive </li></ul><ul><li>Has unlimited space </li></ul><ul><li>Is searchable </li></ul><ul><li>Offers accessible archives </li></ul><ul><li>Builds positive digital identities </li></ul>
  • 27. Seeing is believing <ul><li>The Pacifica High School “Current” </li></ul><ul><li>and </li></ul><ul><li>“ The Foothill Dragon Press” </li></ul>
  • 28. Comparing Coverage <ul><li>“ Every 15 Minutes” </li></ul><ul><ul><li>A year of planning </li></ul></ul><ul><ul><li>36 straight hours of events </li></ul></ul><ul><ul><li>Biggest event on campus for most schools </li></ul></ul>Click photo to go to Dragon Press coverage
  • 29. Comparing Coverage <ul><li>Prom </li></ul><ul><li>Dance Concert </li></ul><ul><li>College map for seniors </li></ul><ul><li>Which format do you think will be more attractive to your students and alumni, their parents and to your local community? </li></ul><ul><li>Which format is the professional media moving towards? </li></ul>
  • 30. Challenges to Publishing Online? <ul><li>What are the </li></ul>
  • 31. 1. Jack of all trades
  • 32. 2. The ground constantly shifts <ul><li>Online resources are developing daily </li></ul><ul><li>Keeping up is difficult </li></ul><ul><li>Is it possible to feel like you know </li></ul><ul><li>what you are doing? </li></ul><ul><li>&gt; </li></ul>
  • 33. 3. Audience expectations are high <ul><li>As mainstream media and social networking sites add more digital goodies at ever cheaper cost and higher speed… </li></ul><ul><li>the pressure is on </li></ul><ul><li>to do the same. </li></ul><ul><li>&gt; </li></ul>
  • 34. 4. Online = Always on <ul><li>There is no reason not to publish news as or shortly after it happens. </li></ul><ul><li>This is difficult when you have a staff less than 5 hours a week. </li></ul><ul><li>When your students </li></ul><ul><ul><li>Have responsibilities </li></ul></ul><ul><ul><ul><li>interests electives finals </li></ul></ul></ul><ul><ul><ul><li>LIVES &gt; </li></ul></ul></ul>
  • 35. 5. Online requires more monitoring <ul><li>Inappropriate comments </li></ul><ul><li>Inappropriate articles </li></ul><ul><li>The publication is like a baby, rarely sleeping always crying out for attention. </li></ul><ul><li>&gt; </li></ul>
  • 36. 6. Online is more fragile <ul><li>The freedom, fluidity and flexibility of online also creates a vulnerability that must be protected </li></ul><ul><li>from student error </li></ul><ul><li>and </li></ul><ul><li>from outsiders </li></ul><ul><li>Your entire site can disappear in an instant. </li></ul><ul><ul><li>I know this for a fact </li></ul></ul><ul><ul><li>It’s happened several times </li></ul></ul><ul><ul><li>&gt; </li></ul></ul>
  • 37. 7. Online scares some people <ul><li>Some administrators worry about… </li></ul><ul><li>“ things getting out of control” </li></ul><ul><li>and </li></ul><ul><li>“ teenagers running amok” </li></ul><ul><ul><li>&gt; </li></ul></ul>
  • 38. 8. Online is forever <ul><li>Digital footprints do not easily go away . </li></ul><ul><li>Responsibility is really on staff to use </li></ul><ul><li>good judgment </li></ul><ul><li>in deciding what to publish. </li></ul><ul><li>&gt; </li></ul>
  • 39. 9. The competition is vast <ul><li>At school, teachers won’t give up time for kids to read our online publication the way they might for a print newspaper. </li></ul><ul><li>At home, there are a million other online places for readers to go. </li></ul><ul><li>Everyone is a “journalist” now which means </li></ul><ul><li>our competition is “everyone.” </li></ul><ul><li>&gt; </li></ul>
  • 40. 10. The technology can be inconsistent... <ul><li>Just like a student, sometimes it works, sometimes it doesn’t. </li></ul><ul><li>This is frustrating. </li></ul>
  • 41. Parting thoughts <ul><li>“ I don’t think these are dark days. I think this is just what disruptive change feels like . The barrier has never been lower. You are all journalism entrepreneurs, innovators.” </li></ul><ul><ul><ul><ul><li>— Bill Gannon, Director of Online Operations, Lucasfilm LTD </li></ul></ul></ul></ul><ul><li>  </li></ul>
  • 42. Last word? <ul><li>How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?  </li></ul><ul><ul><ul><li>Seth Godin, sethgodin.typepad.com </li></ul></ul></ul>
  • 43. The end

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