The Next Big Thing...Or Not: The Nintendo Wii Mini

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The Next Big Thing...Or Not: The Nintendo Wii Mini

  1. 1. THE NEXT BIG THING… OR NOT The Nintendo Wii Mini comes to the US: A Diffusion of Innovations Critique By Violet604 12/1/2013
  2. 2. THE NINTENDO WII MINI • What is it? • Wii Console, but: • Internet Access • Virtual Console • GameCube games • Mario Kart Wii • Released Nov 17, 2013 • MSRP: $99
  3. 3. PERCEIVED ATTRIBUTES What It’s Got • Compatibility • Similar to Wii • Observability • Immediate Satisfaction • Complexity • Simple to Use What It’s Missing • Compatibility! • Not backwards-compatible • Trialability • No In Store Trial • Relative Advantage! • Price v. Value
  4. 4. SOCIAL IMPACT • Video Game Industry In General • 67% of US Households Play Video Games • Avg. 34 yrs, 8hrs/week • Wii Mini Within the Industry • Social Technology Trend • Therefore, Negligible Social Impact
  5. 5. Will the Wii Mini Diffuse? MISTAKES AFFECT THE ENTIRE INNOVATION-DECISION PROCESS
  6. 6. KNOWLEDGE STAGE • Where’s the Marketing? • Only Online • Best Buy, Walmart, & Toys-R-Us • GameStop Conspicuously Missing • Competing Technology Cluster • Creates Brand Confusion
  7. 7. PERSUASION STAGE • Relative Advantage is Not There • Opinion Leaders Shoot It Down
  8. 8. DECISION STAGE • Targets Laggards = Decision Becomes Moot • Why? • Near Isolates • Ignores Social Networks • Misses Opinion Leaders
  9. 9. IMPLEMENTATION STAGE • Unable to Re-Invent • New Games, New Experiences • New Applications & Uses • Destined to be Obsolete
  10. 10. CONFIRMATION STAGE • Isolates User Experience • Domestication Approach • 1. Compare innovation against personal needs, is it worthy? • 2. How do we allocated time, space, and budget for the innovation? • 3. How is the innovation interpreted by others in your social sphere? • Discontinuance • Disenchantment & Replacement
  11. 11. SO, WILL THE WII MINI DIFFUSE? HARDLY…
  12. 12. DISCUSSION QUESTION: We’ve looked at the negatives. What about the positives? Why make a system like this, what could have been the goal? How could we have used diffusion to better design and market this idea?

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