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Amazon is the #1 bookseller in the world. Yet, most writers do not take advantage of the free tools Amazon provides to help them sell content. This presentation shows why metadata is important and the fuel that makes search and discovery for books by readers possible. The presentation provides the context of why it is important to populate Amazon Author Central with content. It includes links to two podcasts by Amazon. Also, the presentation includes free tools to encourage learning and skill building.
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