7 simple tips for effective social media marketing
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7 simple tips for effective social media marketing

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When it comes to learning how to navigate social media, by establishing a presence, and monitoring reputation online, our "book first" instinct leads us down the most time-consuming path....

When it comes to learning how to navigate social media, by establishing a presence, and monitoring reputation online, our "book first" instinct leads us down the most time-consuming path.

My approach starts with the visual concepts.

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7 simple tips for effective social media marketing 7 simple tips for effective social media marketing Presentation Transcript

  • 7 Simple Tips for Effective Social Media MarketingMelissa A. Rosati, CPCCMelissa’s Coaching Studio, LLC917-628-4547The Business Thought Leaders ForumThe Princeton ClubNew York CityNovember 3, 2011
  • Are You a SCHMOO? Click on the Link
  • IntroductionWhen it comes to learning how to navigate social media, establishing a presence, and monitoring reputation online,our “book first” instinct leads us down the most time-consuming path for what is, most often, a simple question.My holistic approach to the wired world helps you develop your own system for finding information, learning newskills, and measuring results. I start with the visual concept of the social media application. Then, I show you how toreinforce the concept by understanding the context through through listening and engaging. Reading is the laststep. After you see it and hear it, reading about social media marketing, for example, makes sense. The last step isto set goals that are measurable and reflect positively on you as a marketable brand.1. Watch “how to” videos to learn basic techniques.2. Listen to professional perspectives.3. Engage in conversations.4. Reading selective sources in social media.5. Establish a home base.6. Measure results.7. Revise and adapt.The following slides provide details for each step. NOTE: All underlined words and/or phrases are hot linked tospecific websites. Simply click on the link to access it.I welcome your questions and comments. Email me: melissarosati@me.comMel!sa View slide
  • State of the Social Media IndustryThe term “social media” refers to the • 2010 Social Mediacollection of applications themselves (see map) Marketing Industryand how people use them to participate in anyonline community. Report“Social networking” refers to your real-timeparticipation in an online communities. It startswhen you create a profile on a site, forexample, LinkedIn, Twitter, or Facebook.Sign-up for a free subscription to the SocialMedia Examiner and use it as your dailytextbook.Listen to my interview with Mike Stelzner,publisher of the Social Media Examiner, onmy radio show, Creativity Matters Now! View slide
  • 7 Billion People on the Planet There are 5.3 Billion Active Subscribers on Mobile.Source: Cross Platform Mobile Publishing: A Tutorial, Chris McKenny and Sanj Kharbanda, Book Expo America, 2011
  • The Top 4 Social Media Tools•Twitter•Facebook•LinkedIn•Blogs
  • The Benefits of Social Media Marketing • 85% of all marketers found social media generated business exposure • 63% of all marketers saw an increase in web traffic, subscribers, and opt-ins • 56% of all marketers said their use of social media resulted in new business partnerships.Source: 2010 Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses by Michael A. Stelzner
  • Tip #1--WatchWhen I need to learn how to use a social mediaapplication, my first stop is always YouTube. I • YouTubetype the application name into the search box.YouTube generates a list of all the tutorials • Dailymotionassociated with the application. For example,when you search for LinkedIn, you will finddozens of tutorials, one for each feature of the • Metacafeprogram. In fact, LinkedIn has its own officialchannel on YouTube. Once on the channel, clickon the playlist to find the user tips. • VimeoDo this for any application. • video.yahoo.comEach application listed on the right is hot linked.You can click on each one to check out the sites • bing.com/videosbest suited for your interests and goals.The next slide illustrates the point. Today, a • video.aol.comcommon question people ask me is: what is a QRcode?
  • What’s a QR Code? Click the Link
  • Tip #2-- Listen to professional perspectivesThere are hundreds of websites related to social • BookExpoCast.commedia applications. • Social Media ExaminerWithout context, I find it impossible to make sense ofanything. That’s why I like to listen to industryprofessionals talk about why they pick certain • Media Bistro TVapplications over others in order to pursue specificopportunities. • BeyondtheBookCastOn the right, I provide a list of several excellent sites.These examples relate to the publishing industry. Tofind examples appropriate for your industry, I suggestthat you start with the key trade associations. Today,almost all of them have videos of industry thoughtleaders.
  • Tip #3--Listen by engaging in conversations Social media applications allow you a level of deep listening • Technorati that goes beyond what you learn in a controlled focus group. People search for trusted sources, where they can exchange information and comments about what is most important to them. This could be anything from a great travel deal to an • Alltop inspirational story of personal triumph. Your challenge is to find your target audience and to start • Blogsearch.google.com engaging with them by commenting on blogs, sharing media of mutual interest, and asking genuine questions (not sales pitches disguised as questions). • Searchtwitter.com The applications listed here allow you to search by keywords. Two of my favorites are Alltop and Socialmention. Alltop allows you to create your own “magazine” from the most relevant and popular sources. Socialmention provides very • Socialmention.com helpful analytics to deepen your understanding of key topics. • Bing.com/social
  • Tip #4--Read • Launch: How to Quickly Propel YourBooks galore address “how to” become a social media Business Beyond the Competition bysuperstar. It is my experience that the people who really are Michael Stelznerthe superstars are the most humble, generous, and honestabout the work and discipline involved in achieving goals. • The New Rules of Marketing & PR, 3/e byYou need experts who are good filters of information. For David Meerman Scottme, I start with the Social Media Examiner published byMichael Stelzner. This free online news source is my “living”social media textbook because it covers all of the major • Guerrilla Social Media Marketing: 100+applications in short, crisp articles written by the best Weapons to Grow Your Online Influence,practioners in their respective fields. Attract Customers, and Drive Profits by Jay Conrad Levinson and Sharon GibsonThe other titles listed here are my most trusted sources formy own work and when I consult with clients. • Problogger: How to Blog Your Way to aIf you are new to social media marketing, I suggest you Six-Figure Income, 2/e by Darren Rowsestart with Launch by Michael Stelzner and The New and Chris GarrettRelationship Marketing by Mari Smith. Read together,these books provide an awesome foundation for yourbusiness. • The New Relationship Marketing by Mari Smith
  • Tip #5--Establish a Home BaseThe point of social media is to make meaningful connections. Your dailycommitment is to invest time in both listening and engaging with others. •LinkedInMany people resist or resent using social media tools because they say ittakes time away from their business. Like anything else, if you bringresistance or resentment to your work, the results will be steeped in • Slideshareresistance and resentment.I find it is helpful to choose one application as the “home base.” Then, I • Blogchoose a few other applications that complement and amplify my base.For example, my home base is LinkedIn. My objective is to build my • Twitterbusiness through networking with other professionals.In my business plan, something every small business owner should have • Creativity Mattersas a guide, I’ve committed to LinkedIn in 2012. When I revise/update Now! Radiomy plan at the end of the first quarter (March 31, 2012), I may adjust mystrategy. The point is that you need a firm, measurable commitment. • WebsiteIn your case, you might choose to make your blog your home base orTwitter. That’s fine. The key to success is consistency with the tool youchoose. Remember, the goal is to listen to others and to create content • LinkedIn Groupsfor them, not you. • Meetup
  • Tip #6--Measure ResultsThere is nothing more discouraging than the feeling • Cotweetno one connects with your message. Manymarketers jump into “my product/service is still notgood enough” mode. The reality is that your product • Hootsuiteor service is probably not the problem.The problem is managing your expectations. • Google AnalyticsFirst, what is the customer behavior you want to • Kloutdrive?Then, what specifics do you want to measure?These tools, for example, put you in control.
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  • Tip #7--Revise and Adapt Your StrategyS = SpecificM = MeasurableA = AttainableR = RealisticT = Time-Oriented Time- Outcome Specific Measurable Attainable Relevant Oriented Who? What is the What? How much? Why is this end-result you Can you do it, When? How often? important to want to realistically? By When? Where? How many? you? achieve? Why?
  • Summary• If you are spending $$$$ on social media marketing, you are not doing it right.• Like learning any new skill, there is a learning curve.• 1st--Watch. 2nd--Listen. 3rd--Engage. 4th--Read.• Always set goals and measure results.• Consistency is the key to success!!
  • Get Sexy with Social Media! Click the Link
  • About Melissa A. Rosati, CPCCMelissa A. Rosati, CPCC, is a certified professional co-active coach (CPCC). She is the CEO of Melissa’s CoachingStudio, LLC.Melissa’s clients are writers, artists, creative professionals, and social entrepreneurs. With a keen interest in creativity,collaboration, and innovation, Melissa develops coaching programs to help people take their performance to the nextlevel. Her services include executive coaching, team coaching, and staff training for organizations. As appropriate toeach client’s needs, she formulates social media marketing strategies and provides hands-on training.A former publishing executive, Melissa brings a solid background in marketing, publicity, and media relations to hercoaching and consulting clients. She knows how to put her clients at ease and how to help them connect with theiraudience. Her professional background, with publishers such as McGraw-Hill International (UK), Routledge, andHarperCollins College, is in strategic planning, reorganization, partnerships, content acquisition, online productdevelopment, contract negotiation, staff training and development, and publishing in international markets. In additionto her business, she is an adjunct professor of publishing at Pace University, where she co-leads executive trainingprograms for publishers located throughout China.Melissa earned her coaching certification from The Coaches Training Institute, San Rafael, CA. She is a member ofthe Creativity Coaching Association and the International Coaching Federation. She also serves her communityas an Ambassador for the Leukemia and Lymphoma Society.She lives in New York City.P: 917-628-4547 E: melissarosati@me.com W: www.melissascoachingstudio.com T: @melissarosatiL: linkedin.com/in/melissarosati FB: facebook.com/melissarosati B: www.melissarosati.com Radio Show: CreativityMatters Now! Skype: melissascoachingstudio M: www.melissascoachingstudio.mobi