Presentation to Confab 2013 by Melissa Rach, Dialog Studios
The secret’s out: Content attracts customers. The hard part is getting your content to stand out from the crowd. How are you supposed to compete with stories about snowstorms, scandals, or Snooki’s meatball baby? And, more importantly, how can you create something meaningful and valuable to your target audience?
In this session, we’ll explore what makes content interesting. Armed with research, case studies, and insights from other industries, we’ll identify techniques to help your content:
-Capture people’s attention.
-Keep them interested and involved.
-Convert interest into action.