Twitter for Professionals

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A introduction to using Twitter for professional development or growing a business. Learn the difference between Facebook and Twitter, basic terminology, what to consider when creating a Tweet, and …

A introduction to using Twitter for professional development or growing a business. Learn the difference between Facebook and Twitter, basic terminology, what to consider when creating a Tweet, and how you can use Twitter to research competitors and your customers.

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  • 1. How to Use Twitter for Professional Success FOR PROFESSIONALS Presented by: Melissa McGinnis
  • 2. Uses for Twitter • Professional Development • Share your knowledge and expertise • Promote your blog • Build your brand as a professional • Build Your Business • Increase business exposure • Increase traffic to your web site • Engage your audience/customers • Build your brand as the best in the business
  • 3. Facebook VS Twitter • Facebook Pages are like pubic websites that anyone can access • To receive updated info, you “like” the Facebook page • The Twitter advantage is EVERYTHING is public and everyone is a part of the conversation therefore you can reach more people without being “liked” or “followed” Source: http://4.bp.blogspot.com/_dwhEutOjYXU/TUna7rTIOVI/AAAAAAAABlo/ z0uu_d-jLeE/s1600/Zenitram_FacebookVsTwitter.jpg
  • 4. Facebook Post: Scenario One The goal is to always gain greater exposure with QUALITY content. Create Interesting Post Appears on friends’ newsfeed If interesting enough … A Friend Shares it Person 1 Person 2 Person 1a Person 1b Person 2a Person 2b
  • 5. Facebook Post: Scenario Two The goal is to always gain greater exposure with QUALITY content. Create Interesting Post Appears on friends’ newsfeed Appears on your Page Someone new visits your page Like Content and Page Receive Updates in Newsfeed
  • 6. Twitter Allows Greater Exposure Anyone can see your posts by: • Searching keywords • Commenting on the same event or topic (#_____) • Retweeted posts to the public and followers • Mentioning followers and parading them • And more! Source: http://4.bp.blogspot.com/_dwhEutOjYXU/TUna7rTIOVI/AAAAAAAABlo/ z0uu_d-jLeE/s1600/Zenitram_FacebookVsTwitter.jpg
  • 7. Twitter Post: Scenario One The goal is to always gain greater exposure with QUALITY content. Create Interesting Post Appears on friends’ newsfeed Someone searches a key word Someone finds your post They decide to follow you They receives updates
  • 8. Twitter Post: Scenario Two The goal is to always gain greater exposure with QUALITY content. Create Interesting Post Appears on friends’ newsfeed Follower sees it They retweet Their followers see it New Follower Public Sees it
  • 9. Twitter Allows Greater Exposure On Twitter, the general public has a much greater chance of seeing your post than on Facebook!
  • 10. Basic Terminology Twitter the social media site Tweet a post on Twitter; tweeting, tweeted ReTweet (RT) sending someone else’s Tweet Reply responding or commenting on someone else’s tweet
  • 11. Basic Terminology Follow People or organizations you receive information (or Tweets) from Followers People or or organizations that receive information (or Tweets) from you Remember … For business and professional purposes, it is not the number but rather the quality of your followers that is important!
  • 12. Basic Terminology: Hashtag #______ • A specific topic of discussion • Used in a Tweet to categorize the Tweet for the public • When everyone uses the same hashtag in a Tweet they are talking about, or commenting on, the same topic. • Hashtags are typically created by advertisers or marketers, and sometimes created by creative individuals for fun!
  • 13. Basic Terminology: Handle @______ Name of a person or organization on Twitter When you add a handle to a tweet you are: 1.Addressing an individual or organization publicly 2.Mentioning them; often giving accolades
  • 14. Example: Gainesville Restaurant Week
  • 15. Gainesville Restaurant Week on Twitter Provides Twitter information in a magazine ad Businesses can create a buzz by advertising the hashtag
  • 16. Example Tweets about Restaurant Week Tweet from an Individual: @GNVEats I am so excited about restaurant week! #GNVEats @GNVEats How do I purchase tickets to participate? At the event: Napalatano’s stuffed mushrooms ROCK at Restaurant Week! #GNVEats Note: Napalatano’s does not have Twitter account so we can not “mention” them in our Tweet. If they did, people could Tweet about them and increase exposure at events like Restaurant Week.
  • 17. Tweeting as a Business • Recognize other businesses participating in Restaurant week • A consistent in-person presence in the community and on Twitter increase your exposure • Your tone, consistency, and presence online will help build your brand and increase your exposure • When mentioning others, your Tweets have the potential to be Retweeted, expanding your audience
  • 18. Example Tweets about Restaurant Week Tweeting as a business: Experience the joy of good food with us at Restaurant Week in Gainesville this weekend! #GNVEats @GNVEats We had a great time at Restaurant Week! #GNVEats Great job @GnvChamber on Restaurant Week! #GNVEats
  • 19. Restaurant Week on Twitter Restaurant Week can be used by the Gainesville Area Chamber of Commerce to help local businesses in the food and beverage industry Twitter Can: • Help to increase exposure of restaurants in Gainesville • Brand Gainesville as a fun destination to “wine and dine” • Promote Restaurant Week by providing information about participating restaurants and encouraging positive hype • Show how the Chamber can help local businesses And more!
  • 20. GNVEats on Twitter Notice custom background, logo, description, pictures, and tweets
  • 21. Tweeting as GNVEats Possible Strategies: • Tweet about local restaurants – positive experiences, special events, and deals • Provide updated information about Restaurant Week, reminding that it will occur and encourage hype • Recognize participants positively • Offer exclusive offers for GNVEats followers • Encourage # conversations to build hype • RT (retweet) positive feedback • Tweet with links to website • And more ….
  • 22. http://printmediacentr.com/files/2011/08/twitter_best_practices_infographic.png
  • 23. Accessing Twitter Go to twitter.com to sign up or sign in
  • 24. Tips for Creating an Account • Create a “handle” that will be easy to remember • If you are using Twitter for: • Professional Development use a professional picture of yourself • Promoting a business use the company logo
  • 25. Potential People to Follow • Mentors and Experts in your field • Competitors • Non-profit and Foundations with similar interests • Customers • Professional Organizations • Other Local Companies • Friends and Colleagues • Former Clients • Social Media Marketing Experts • Events • Conferences of interest • Government organizations • News Sources And more!
  • 26. Home Home button Personal Profile Info
  • 27. Changing Personal Settings Click to change your personal settings Change background to include logo to personalize, adjust information and
  • 28. Home Suggestions on who to follow based on interest and who you are following Top Tweets on Twitter Follow people and organizations that are of interest to you
  • 29. Researching Explore trends by geographic location and more Type in keywords for topics of interest
  • 30. Composing a Tweet Click to compose a Tweet
  • 31. Source: http://blog.thoughtpick.com/wp-content/uploads/2009/09/twitter-joke.jpg
  • 32. Sources: • Twitter Logo http://blogs.loc.gov/loc/files/2010/04/twitter_logo.jpg • Bird Cartoon http://blog.thoughtpick.com/wp- content/uploads/2009/09/twitter-joke.jpg • Best Practices Infograph http://printmediacentr.com/files/2011/08/twitter_best_pr actices_infographic.png
  • 33. Thank You! Melissa McGinnis @MelissaMarleneM mcginnis.m.melissa@gmail.com