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Marketing Your Professional Brand with LinkedIn
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Marketing Your Professional Brand with LinkedIn

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Learn how to market your brand and/or business through networking on LinkedIn. This presentation was used at Project ReStart, funded by the AARP Foundation, to help job seekers and entrepreneurs age …

Learn how to market your brand and/or business through networking on LinkedIn. This presentation was used at Project ReStart, funded by the AARP Foundation, to help job seekers and entrepreneurs age 50+.

Published in: Career, Business, Technology
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  • 1. How to Use LinkedIn for Career AdvancementPresentation by: Melissa McGinnis
  • 2.  Be Seen◦ Publicly Available◦ Search Engine Optimization (SEO) Be Available for Contact To Learn◦ Follow Experts and Trends To Network and Connect◦ Seek Collaboration◦ Find Career Opportunities To Build Your Professional Brand◦ Share your knowledge, expertise, and career goals
  • 3. Visit LinkedIn.com
  • 4. Requires an email and password
  • 5. Requires an email and passwordA place toshare info
  • 6. • You can connect your Twitter account and postsimultaneously• “Share with LinkedIn” is Public• “Share with Connections” shares with those youconnected with on LinkedInWhen youshare youcan specifyyouraudience
  • 7. Use the homepage to learn about yourconnections, professional interests, industry, andmore!Scroll downto see theactivity byconnectionsand thoseyou follow
  • 8. You can broaden your network by finding sharedconnectionsSuggestionsfor peopleto connectwith
  • 9. Your profile is your online LinkedIn presence andcontains your professional informationClick toaccessyourprofile
  • 10. This is how LinkedIn users will view your profile(with a few exceptions)
  • 11. You can edit this link for easier sharingLink forpublicprofileview
  • 12. Public Profile ViewNotice the prominence of the picture, name, andheadline
  • 13. You want people to see you clearlyConsider your brand and how you want to presentyourselfCreate aheadshotfor yourpicture
  • 14. Using your real name makes it easier for contacts andrecruiters to find youUse yourreal name
  • 15. Use terms that are commonly searchedGo beyond your current job title and expand yourprofessional imageYour“headline” isyourprofessionalbrand
  • 16.  Make it Searchable Avoid Company orIndustry Jargon HighlightTransferrable Skills Target Your CareerGoals Language isEVERYTHING!
  • 17. Treat the summary similar to a cover letterHighlight what you are proud ofBuild your brandSummaryprovidesinformationabout yourcareer, showcases yourbrand, andprovidesinfo aboutyourdirection
  • 18.  Show how you madea difference◦ Pose problem◦ Describe action◦ Provide solution Use numbers withpossible Build your brand
  • 19. For possible collaborationHighlight successBroaden your professional interestsHighlightspecificprojects
  • 20. You don’t have to included everything especially if itdistracts from your professional brandAvoid industry or company jargonWorkExperienceyou want toshowcase
  • 21. Include organizations thatsupport your brand
  • 22. Categorize your skills andexpertise by selecting from aprovided listEndorse co-workers, contacts, friends, and family indicating the skillsand expertise you can account for(maybe they will even return the favor!)
  • 23. Provide your education
  • 24. Provide courses if your degreeprogram is unfamiliar orobscureEndorse co-workers, contacts, friends, and family indicating the skillsand expertise you can account for(maybe they will even return the favor!)
  • 25. Groups you follow or areinterested inGroups are a great way to meet people with similar professionalinterests and connect
  • 26. Certifications that supportyour professional brandDefault can be changed
  • 27. Click theselinks to edityour profileinformation
  • 28. Change yourprofilepictureChange yourname, headline, location,andindustryEdit linkContact infoActivitySummaryOrder Additional Heading Options
  • 29. Exit EditMode
  • 30. Messages are like emails for only you to see
  • 31. New activity that you may be interested in –New connections, profile views, updates
  • 32. Search your email periodically for new contacts
  • 33. Can add connections easilySuggestionsfor peopleyou mayknow basedoff currentconnections
  • 34. Type anindividual’sname
  • 35. Results in multiple search categories based on current connections
  • 36. Alreadyconnected(1st)SharedConnection -Connected tothe same oneor more peoplebut notconnected toeach other(2nd)
  • 37. Great practice to add a personal note thataddresses why you want to connect
  • 38. Great practice to add a personal note thataddresses why you want to connect
  • 39. Other selections require specific information
  • 40. Click tosearch withother morespecific terms
  • 41. Click tosearch withother morespecific terms
  • 42. Click tosearch withother morespecific termsCreate search combinations and targetspecific people and key decision makers
  • 43. Browse results, modify your search, andmore …
  • 44. • You are the owner of a flower shop and you wantto use LinkedIn to grow your company.• You decide to get creative and use LinkedIn tonetwork with other business owners to:• Increase sales• Increase exposure• Partner with other businesses• Give to charitable causes
  • 45. Who are your customers?Who should you build arelationship with for referrals?Who are the key decisionmakers?
  • 46. Event CoordinatorsFuneral HomesCaterersMarketers(they are good for everyone because they love making connections …even for others!)HotelsBed and BreakfastsRestaurantsSpas/Hairdressers… and more
  • 47. Visualize the most amazing networking eventpossible …Who would be there?What industry?What company?What location?You can meet anyone anywhere all whilesitting at your computer!
  • 48. Melissa McGinnismcginnis.m.melissa@gmail.comwww.linkedin.com/in/mcginnismelissa/

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