Learn how to market your brand and/or business through networking on LinkedIn. This presentation was used at Project ReStart, funded by the AARP Foundation, to help job seekers and entrepreneurs age 50+.
How to Use LinkedIn for Career AdvancementPresentation by: Melissa McGinnis
Be Seen◦ Publicly Available◦ Search Engine Optimization (SEO) Be Available for Contact To Learn◦ Follow Experts and Trends To Network and Connect◦ Seek Collaboration◦ Find Career Opportunities To Build Your Professional Brand◦ Share your knowledge, expertise, and career goals
Requires an email and passwordA place toshare info
• You can connect your Twitter account and postsimultaneously• “Share with LinkedIn” is Public• “Share with Connections” shares with those youconnected with on LinkedInWhen youshare youcan specifyyouraudience
Use the homepage to learn about yourconnections, professional interests, industry, andmore!Scroll downto see theactivity byconnectionsand thoseyou follow
You can broaden your network by finding sharedconnectionsSuggestionsfor peopleto connectwith
Your profile is your online LinkedIn presence andcontains your professional informationClick toaccessyourprofile
This is how LinkedIn users will view your profile(with a few exceptions)
You can edit this link for easier sharingLink forpublicprofileview
Public Profile ViewNotice the prominence of the picture, name, andheadline
You want people to see you clearlyConsider your brand and how you want to presentyourselfCreate aheadshotfor yourpicture
Using your real name makes it easier for contacts andrecruiters to find youUse yourreal name
Use terms that are commonly searchedGo beyond your current job title and expand yourprofessional imageYour“headline” isyourprofessionalbrand
Make it Searchable Avoid Company orIndustry Jargon HighlightTransferrable Skills Target Your CareerGoals Language isEVERYTHING!
Treat the summary similar to a cover letterHighlight what you are proud ofBuild your brandSummaryprovidesinformationabout yourcareer, showcases yourbrand, andprovidesinfo aboutyourdirection
Show how you madea difference◦ Pose problem◦ Describe action◦ Provide solution Use numbers withpossible Build your brand
For possible collaborationHighlight successBroaden your professional interestsHighlightspecificprojects
You don’t have to included everything especially if itdistracts from your professional brandAvoid industry or company jargonWorkExperienceyou want toshowcase
Categorize your skills andexpertise by selecting from aprovided listEndorse co-workers, contacts, friends, and family indicating the skillsand expertise you can account for(maybe they will even return the favor!)
Provide courses if your degreeprogram is unfamiliar orobscureEndorse co-workers, contacts, friends, and family indicating the skillsand expertise you can account for(maybe they will even return the favor!)
Groups you follow or areinterested inGroups are a great way to meet people with similar professionalinterests and connect
Certifications that supportyour professional brandDefault can be changed
Click theselinks to edityour profileinformation
• You are the owner of a flower shop and you wantto use LinkedIn to grow your company.• You decide to get creative and use LinkedIn tonetwork with other business owners to:• Increase sales• Increase exposure• Partner with other businesses• Give to charitable causes
Who are your customers?Who should you build arelationship with for referrals?Who are the key decisionmakers?
Event CoordinatorsFuneral HomesCaterersMarketers(they are good for everyone because they love making connections …even for others!)HotelsBed and BreakfastsRestaurantsSpas/Hairdressers… and more
Visualize the most amazing networking eventpossible …Who would be there?What industry?What company?What location?You can meet anyone anywhere all whilesitting at your computer!