Introduction to Social Media Presented by Melissa D’Aloia & Dana Kazel

Agenda What is social media? Social media sites Social media tools Building social media into your marketing plan Social media case studies

What is social media?

Social media sites

Social media tools

Building social media into your marketing plan

Social media case studies

What is social media? Web sites and online tools used to publish, share, and spread conversations.

Web sites and online tools used to publish, share, and spread conversations.

Social Media Tracks Listening and mining social media conversations for insights on brand presence Engaging customers through social media

Using Social Media for Research Listen to what customers are saying Listen to what competitors are saying Identify opportunities to provide new/better services and/or products Curb negative publicity from spreading

Listen to what customers are saying

Listen to what competitors are saying

Identify opportunities to provide new/better services and/or products

Curb negative publicity from spreading

Engagement Build brand loyalty and customer relationships Encourage loyal customers to become brand advocates Gain publicity for your organization, services, and products

Build brand loyalty and customer relationships

Encourage loyal customers to become brand advocates

Gain publicity for your organization, services, and products

Social Networks Facebook Ning MySpace hi5 Friendster

Facebook

Ning

MySpace

hi5

Friendster

Facebook Users 87 Million people on Facebook Approximately 49% are 35 and older

87 Million people on Facebook

Approximately 49% are 35 and older

Micro Blogging/Texting Tweetscan Twitxr Lifestream.fm Twitter Twitpic

Tweetscan

Twitxr

Lifestream.fm

Twitter

Twitpic

Social Bookmarking Delicious Digg Reddit Stumbleupon

Delicious

Digg

Reddit

Stumbleupon

The sharing statistics for 2009 are courtesy Pat from AddToAny while the numbers for 2008 and 2007 were provided by ShareThis and AddThis respectively.

B2B Social Networks

Video Sites YouTube Video.google.com Video.msn.com Dailymotion.com/us Vimeo.com

YouTube

Video.google.com

Video.msn.com

Dailymotion.com/us

Vimeo.com

Photo sites Flickr Photobucket.com

Flickr

Photobucket.com

Feedblitz/Feedburner Software that pushes RSS feeds

Software that pushes RSS feeds

Tools and Platforms Sharethis.com Addthis.com Tweetmeme Button

Sharethis.com

Addthis.com

Tweetmeme Button

Managing the monolith of social media is about integrating it into what you are already doing, not completely reinventing the wheel.

Managing the monolith of social media is about integrating it into what you are already doing, not completely reinventing the wheel.

Adding social media to your existing marketing plan Who is your target audience? What do you want to accomplish? Determine which social media tools are relevant. Measure the results.

Who is your target audience?

What do you want to accomplish?

Determine which social media tools are relevant.

Measure the results.

MADE for communications success M onitor. Listen to customers, news, competitors, etc. A nalyze. Issues, trends and strategies. D iscover. Opportunities and manage risk. E ngage. With influential publics and stakeholders and Attributed to DowJonesinsights.com

M onitor. Listen to customers, news, competitors, etc.

A nalyze. Issues, trends and strategies.

D iscover. Opportunities and manage risk.

E ngage. With influential publics and stakeholders and

St. Jude Children’s Research Hospital Three Blogs with RSS Feeds Facebook Two Facebook Widgets Myspace Twitter YouTube LinkedIn News Toolbar

Three Blogs with RSS Feeds

Facebook

Two Facebook Widgets

Myspace

Twitter

YouTube

LinkedIn

News Toolbar

Ford’s social media story

First steps in social media Set up Google Alerts Set up a Facebook page Add “Addthis” button to your Web site Conduct a Twitter and Google Blog search for your company, products/services

Set up Google Alerts

Set up a Facebook page

Add “Addthis” button to your Web site

Conduct a Twitter and Google Blog search for your company, products/services

The impact of social media is…

Out There Advertising Presentation Contact us: 218-720-6002 [email_address] www.outthereadvertising.com Visit us on Twitter: @outtheread @melissadaloia @dkazel