Hadonfield Staff Day!!
#HaddonfieldLib
Social Media
Downloading vs Streaming with New Library
Services
By: Melissa Brisbin...
Social Media
Hashtag:
"a word or phrase preceded by a hash or pound
sign (#) and used to identify messages on a specific
topic." ~ defi...
• Microblogging social network
• 255 million users strong
• 140 character limit
• Link to FB. Go to
Settings>Profile>Scrol...
#'s for Libraries
• #ala, #NJLA
• #ala2014
• #ilovelibraries
• #librarian
• #ilovebooks
• #njlibleaders
• #HaddonfieldLib
...
TweetDeck
Easy way to keep up with trends and topics
Libraries/Institutions to Watch
• Chattanooga Public Library
• @chattlibrary
• New York Public Library
• @nypl
• British M...
1.2 billion Facebook
users, with
680,000,000
mobile!*
Informational credit: http://www.statisticbrain.com/facebook-statist...
Good Practices
• Insights
• Promotion
• Value: Prove it!
• Engagement
• Reflect your libray's voice and tone
Insights
Example of Libraries and
• NYPL
• Library of Congress
• Craighead County Jonesboro Public Library
• Seattle Public Library...
Popular Pages
• Coolbrariansnj
• Library Peeps
• Libraries & Social Media
• Librarians in OverDrive
• Wordpress and Librar...
Ways Libraries Can Use FB?
• Connect with the community—your brand
• Create awareness
• Up-to-date information
• Grow your...
"#8: Show Off Your Library Space" ~ 9 Interesting Ways to
Use Instagram for Your Library - OEDB.org -
http://goo.gl/AE45aN
• libraryhpl
• Sharing pictures and/video with an audience
• Add filters to create interesting photos
• Post to Instagram,...
Web vs. App
App
Good Practices
• Make sure your photos match your audience
• Library policy
• Inspire
• Post often
• Engage
• Hashtag #HPL...
Libraries
• cincylibrary
• nypl
• lawrencelibrary
• nyplmapdivision
• piscatawaylibrary
"Pinterest is a place to discover ideas for all your projects and interests,
hand-picked by people like you." (Pinterst.co...
• Visual Curation
• Boards steer areas of interest
• http://www.pinterest.com/hpllibrary
Ways Libraries are Using Pinterest
Hover over book jacket
& Polaris
• NYPL
• Chattanooga Public Library
• Princeton Public Library
• Piscataway Public Library
• Seattle Public Library
• 140 million users
• Microblogging with video/GiFs/Pics--Easy!
• Posting content in a blog (private/public)
• Can follow ...
The Goal:
To post original/unknown content and
have it go viral
• librarylinknj
• brklibteens
• darienlibrary
• nplbooks
• chplteens
•
See Also: #tumblarians
https://vine.co/v/MerMZjVlUvm
15 Cool Ways Libraries Can Use Vine to Create Social
Videos Ellyssa Kroski — July 23, 2013 via
http://oedb.org/ilibrarian/...
Informational Credit: http://visual.ly/best-and-worst-times-post-social-media
Managing Social Media
• Facebook Page Manager
• Hootsuite
• Cloze
• IFTTT
• Buffer (bufferapp.com)
• https://andtheniwasli...
Social Media Plan
Princeton University Social Media Policies
• Guidelines for creating an account
• Specific policies for ...
Streaming or Downloading Media
Image Credit: http://g-ecx.images-amazon.com/images/G/01/electronics/detail-page2/xs-hero-1...
Streaming
• Q: What is it?
• A: A delivery method for media that does not
require a complete download to play. It is
cache...
Popular Streaming Services
Streaming Details
• Need a high speed Internet connection—your connection
• High speed servers—their end
• Buffering
• Acc...
Downloading
• Files can be kept—based on copyright
• Files are usually viewable after they have
completely downloaded
• No...
• PCs/Laptops: Streaming-only
• Mobile Devices: Download content (via cloud)
• No annual/setup subscription ($1.85/downloa...
• 190,000 titles
• Formats have 1 borrowing time
• All titles are available for all devices
• Widevine must be installed o...
• “One Copy/One User & Metered Access”
integrated as of 5/1/2014
• Stream titles within your browser: Chrome,
Firefox, IE,...
• No additional: platform fee/minimum
purchase/pay-per-download
• Titles average $24.99-$39.99 (single vs. series)
• Title...
• Annual subscritption (combo of factors)
• DRM free files
• Simultaneous use/multiple users
• 3 titles/week
• Streaming O...
Thank You!
• Facebook: Melissa Brisbin
• Twitter: @melissabrisbin
• Instagram: MBrizzle
• Tumblr: melissabrisbin.tumblr.co...
Library Staff Day:  Social Media, Public Libraries, and Media Streaming Services
Library Staff Day:  Social Media, Public Libraries, and Media Streaming Services
Library Staff Day:  Social Media, Public Libraries, and Media Streaming Services
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Library Staff Day: Social Media, Public Libraries, and Media Streaming Services

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An overview of popular social media outlets and their use in public libraries, as well as a comparison of three media streaming services currently available to libraries.

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Transcript of "Library Staff Day: Social Media, Public Libraries, and Media Streaming Services"

  1. 1. Hadonfield Staff Day!! #HaddonfieldLib Social Media Downloading vs Streaming with New Library Services By: Melissa Brisbin Emerging Technologies Librarian & Sytems Adminsistrator Cherry Hill Public Library
  2. 2. Social Media
  3. 3. Hashtag: "a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic." ~ define:hashtag - Google Search - http://goo.gl/m0xjcK
  4. 4. • Microblogging social network • 255 million users strong • 140 character limit • Link to FB. Go to Settings>Profile>Scroll to bottom • t.co (19 characters or greater)
  5. 5. #'s for Libraries • #ala, #NJLA • #ala2014 • #ilovelibraries • #librarian • #ilovebooks • #njlibleaders • #HaddonfieldLib Follow other librarians and look at their hashtags!
  6. 6. TweetDeck Easy way to keep up with trends and topics
  7. 7. Libraries/Institutions to Watch • Chattanooga Public Library • @chattlibrary • New York Public Library • @nypl • British Museum • @bristishmuseum • Princeton Public Library • @PrincetonPL • Library of Congress • @librarycongress
  8. 8. 1.2 billion Facebook users, with 680,000,000 mobile!* Informational credit: http://www.statisticbrain.com/facebook-statistics/
  9. 9. Good Practices • Insights • Promotion • Value: Prove it! • Engagement • Reflect your libray's voice and tone
  10. 10. Insights
  11. 11. Example of Libraries and • NYPL • Library of Congress • Craighead County Jonesboro Public Library • Seattle Public Library • Denver Public Library • LibraryLinkNJ
  12. 12. Popular Pages • Coolbrariansnj • Library Peeps • Libraries & Social Media • Librarians in OverDrive • Wordpress and Libraries • Technology Training and Libraries • Libraries Using Facebook Pages • We Support NJ Libraries!
  13. 13. Ways Libraries Can Use FB? • Connect with the community—your brand • Create awareness • Up-to-date information • Grow your reach Create interesting, modern customer service!
  14. 14. "#8: Show Off Your Library Space" ~ 9 Interesting Ways to Use Instagram for Your Library - OEDB.org - http://goo.gl/AE45aN
  15. 15. • libraryhpl • Sharing pictures and/video with an audience • Add filters to create interesting photos • Post to Instagram, FB, Tumblr, and/or Twitter • Add badges to other accounts/sites 180 million users strong
  16. 16. Web vs. App
  17. 17. App
  18. 18. Good Practices • Make sure your photos match your audience • Library policy • Inspire • Post often • Engage • Hashtag #HPL #library #rarebook #librarylove Information credit: http://emerging.commons.gc.cuny.edu/2013/09/using-instagram-library/
  19. 19. Libraries • cincylibrary • nypl • lawrencelibrary • nyplmapdivision • piscatawaylibrary
  20. 20. "Pinterest is a place to discover ideas for all your projects and interests, hand-picked by people like you." (Pinterst.com)
  21. 21. • Visual Curation • Boards steer areas of interest • http://www.pinterest.com/hpllibrary
  22. 22. Ways Libraries are Using Pinterest
  23. 23. Hover over book jacket & Polaris
  24. 24. • NYPL • Chattanooga Public Library • Princeton Public Library • Piscataway Public Library • Seattle Public Library
  25. 25. • 140 million users • Microblogging with video/GiFs/Pics--Easy! • Posting content in a blog (private/public) • Can follow other blogs • Use/follow:#libraries, #librarians, and #Tumblarians
  26. 26. The Goal: To post original/unknown content and have it go viral
  27. 27. • librarylinknj • brklibteens • darienlibrary • nplbooks • chplteens • See Also: #tumblarians
  28. 28. https://vine.co/v/MerMZjVlUvm
  29. 29. 15 Cool Ways Libraries Can Use Vine to Create Social Videos Ellyssa Kroski — July 23, 2013 via http://oedb.org/ilibrarian/10-cool-ways-libraries-can- use-vine/ • DC Public Library • Chattlibrary • Piscataway Public Library
  30. 30. Informational Credit: http://visual.ly/best-and-worst-times-post-social-media
  31. 31. Managing Social Media • Facebook Page Manager • Hootsuite • Cloze • IFTTT • Buffer (bufferapp.com) • https://andtheniwaslike.co/about
  32. 32. Social Media Plan Princeton University Social Media Policies • Guidelines for creating an account • Specific policies for posting content; Appropriate vs Inappropriate (personsal/confidental) • Moderating content • Plan for dealing with a tough comment http://www.princeton.edu/communications/services/social-media/061611_Princeton_Social_Media_Policies.pdf
  33. 33. Streaming or Downloading Media Image Credit: http://g-ecx.images-amazon.com/images/G/01/electronics/detail-page2/xs-hero-1.jpg
  34. 34. Streaming • Q: What is it? • A: A delivery method for media that does not require a complete download to play. It is cached. Image Credit: http://upload.wikimedia.org/wikipedia/commons/e/e5/Unicast_streaming.svg
  35. 35. Popular Streaming Services
  36. 36. Streaming Details • Need a high speed Internet connection—your connection • High speed servers—their end • Buffering • Access: free or fee-based • Access: Limited time frame • "Netflix accounted for 31.6% of downstream traffic" ~ Netflix and YouTube make up majority of US internet traffic, new report shows | Technology | theguardian.com - http://goo.gl/mTE2RU Image Credit: http://goo.gl/wNe2Ky
  37. 37. Downloading • Files can be kept—based on copyright • Files are usually viewable after they have completely downloaded • No limitation (views), no restrictions • Files can be loaded onto other devices Image Credit: http://icons.iconarchive.com/icons/custom-icon-design/pretty-office-4/256/download-icon.png
  38. 38. • PCs/Laptops: Streaming-only • Mobile Devices: Download content (via cloud) • No annual/setup subscription ($1.85/download) • Offline mode available (Apps only) • All content available: audio, music, and movies
  39. 39. • 190,000 titles • Formats have 1 borrowing time • All titles are available for all devices • Widevine must be installed on PCs/laptops • MARC records avail for all titles • Can cap downloads/items per month
  40. 40. • “One Copy/One User & Metered Access” integrated as of 5/1/2014 • Stream titles within your browser: Chrome, Firefox, IE, and Safari • No additional software to download
  41. 41. • No additional: platform fee/minimum purchase/pay-per-download • Titles average $24.99-$39.99 (single vs. series) • Titles are available for 48 hours • Catalog is about 6,800 titles
  42. 42. • Annual subscritption (combo of factors) • DRM free files • Simultaneous use/multiple users • 3 titles/week • Streaming Only
  43. 43. Thank You! • Facebook: Melissa Brisbin • Twitter: @melissabrisbin • Instagram: MBrizzle • Tumblr: melissabrisbin.tumblr.com • Vine: @melissabrisbin • mbrisbin@chplnj.org • brisbinmelissa@gmail.org

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