Library Staff Day: Social Media, Public Libraries, and Media Streaming Services

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An overview of popular social media outlets and their use in public libraries, as well as a comparison of three media streaming services currently available to libraries.

An overview of popular social media outlets and their use in public libraries, as well as a comparison of three media streaming services currently available to libraries.

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  • 1. Hadonfield Staff Day!! #HaddonfieldLib Social Media Downloading vs Streaming with New Library Services By: Melissa Brisbin Emerging Technologies Librarian & Sytems Adminsistrator Cherry Hill Public Library
  • 2. Social Media
  • 3. Hashtag: "a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic." ~ define:hashtag - Google Search - http://goo.gl/m0xjcK
  • 4. • Microblogging social network • 255 million users strong • 140 character limit • Link to FB. Go to Settings>Profile>Scroll to bottom • t.co (19 characters or greater)
  • 5. #'s for Libraries • #ala, #NJLA • #ala2014 • #ilovelibraries • #librarian • #ilovebooks • #njlibleaders • #HaddonfieldLib Follow other librarians and look at their hashtags!
  • 6. TweetDeck Easy way to keep up with trends and topics
  • 7. Libraries/Institutions to Watch • Chattanooga Public Library • @chattlibrary • New York Public Library • @nypl • British Museum • @bristishmuseum • Princeton Public Library • @PrincetonPL • Library of Congress • @librarycongress
  • 8. 1.2 billion Facebook users, with 680,000,000 mobile!* Informational credit: http://www.statisticbrain.com/facebook-statistics/
  • 9. Good Practices • Insights • Promotion • Value: Prove it! • Engagement • Reflect your libray's voice and tone
  • 10. Insights
  • 11. Example of Libraries and • NYPL • Library of Congress • Craighead County Jonesboro Public Library • Seattle Public Library • Denver Public Library • LibraryLinkNJ
  • 12. Popular Pages • Coolbrariansnj • Library Peeps • Libraries & Social Media • Librarians in OverDrive • Wordpress and Libraries • Technology Training and Libraries • Libraries Using Facebook Pages • We Support NJ Libraries!
  • 13. Ways Libraries Can Use FB? • Connect with the community—your brand • Create awareness • Up-to-date information • Grow your reach Create interesting, modern customer service!
  • 14. "#8: Show Off Your Library Space" ~ 9 Interesting Ways to Use Instagram for Your Library - OEDB.org - http://goo.gl/AE45aN
  • 15. • libraryhpl • Sharing pictures and/video with an audience • Add filters to create interesting photos • Post to Instagram, FB, Tumblr, and/or Twitter • Add badges to other accounts/sites 180 million users strong
  • 16. Web vs. App
  • 17. App
  • 18. Good Practices • Make sure your photos match your audience • Library policy • Inspire • Post often • Engage • Hashtag #HPL #library #rarebook #librarylove Information credit: http://emerging.commons.gc.cuny.edu/2013/09/using-instagram-library/
  • 19. Libraries • cincylibrary • nypl • lawrencelibrary • nyplmapdivision • piscatawaylibrary
  • 20. "Pinterest is a place to discover ideas for all your projects and interests, hand-picked by people like you." (Pinterst.com)
  • 21. • Visual Curation • Boards steer areas of interest • http://www.pinterest.com/hpllibrary
  • 22. Ways Libraries are Using Pinterest
  • 23. Hover over book jacket & Polaris
  • 24. • NYPL • Chattanooga Public Library • Princeton Public Library • Piscataway Public Library • Seattle Public Library
  • 25. • 140 million users • Microblogging with video/GiFs/Pics--Easy! • Posting content in a blog (private/public) • Can follow other blogs • Use/follow:#libraries, #librarians, and #Tumblarians
  • 26. The Goal: To post original/unknown content and have it go viral
  • 27. • librarylinknj • brklibteens • darienlibrary • nplbooks • chplteens • See Also: #tumblarians
  • 28. https://vine.co/v/MerMZjVlUvm
  • 29. 15 Cool Ways Libraries Can Use Vine to Create Social Videos Ellyssa Kroski — July 23, 2013 via http://oedb.org/ilibrarian/10-cool-ways-libraries-can- use-vine/ • DC Public Library • Chattlibrary • Piscataway Public Library
  • 30. Informational Credit: http://visual.ly/best-and-worst-times-post-social-media
  • 31. Managing Social Media • Facebook Page Manager • Hootsuite • Cloze • IFTTT • Buffer (bufferapp.com) • https://andtheniwaslike.co/about
  • 32. Social Media Plan Princeton University Social Media Policies • Guidelines for creating an account • Specific policies for posting content; Appropriate vs Inappropriate (personsal/confidental) • Moderating content • Plan for dealing with a tough comment http://www.princeton.edu/communications/services/social-media/061611_Princeton_Social_Media_Policies.pdf
  • 33. Streaming or Downloading Media Image Credit: http://g-ecx.images-amazon.com/images/G/01/electronics/detail-page2/xs-hero-1.jpg
  • 34. Streaming • Q: What is it? • A: A delivery method for media that does not require a complete download to play. It is cached. Image Credit: http://upload.wikimedia.org/wikipedia/commons/e/e5/Unicast_streaming.svg
  • 35. Popular Streaming Services
  • 36. Streaming Details • Need a high speed Internet connection—your connection • High speed servers—their end • Buffering • Access: free or fee-based • Access: Limited time frame • "Netflix accounted for 31.6% of downstream traffic" ~ Netflix and YouTube make up majority of US internet traffic, new report shows | Technology | theguardian.com - http://goo.gl/mTE2RU Image Credit: http://goo.gl/wNe2Ky
  • 37. Downloading • Files can be kept—based on copyright • Files are usually viewable after they have completely downloaded • No limitation (views), no restrictions • Files can be loaded onto other devices Image Credit: http://icons.iconarchive.com/icons/custom-icon-design/pretty-office-4/256/download-icon.png
  • 38. • PCs/Laptops: Streaming-only • Mobile Devices: Download content (via cloud) • No annual/setup subscription ($1.85/download) • Offline mode available (Apps only) • All content available: audio, music, and movies
  • 39. • 190,000 titles • Formats have 1 borrowing time • All titles are available for all devices • Widevine must be installed on PCs/laptops • MARC records avail for all titles • Can cap downloads/items per month
  • 40. • “One Copy/One User & Metered Access” integrated as of 5/1/2014 • Stream titles within your browser: Chrome, Firefox, IE, and Safari • No additional software to download
  • 41. • No additional: platform fee/minimum purchase/pay-per-download • Titles average $24.99-$39.99 (single vs. series) • Titles are available for 48 hours • Catalog is about 6,800 titles
  • 42. • Annual subscritption (combo of factors) • DRM free files • Simultaneous use/multiple users • 3 titles/week • Streaming Only
  • 43. Thank You! • Facebook: Melissa Brisbin • Twitter: @melissabrisbin • Instagram: MBrizzle • Tumblr: melissabrisbin.tumblr.com • Vine: @melissabrisbin • mbrisbin@chplnj.org • brisbinmelissa@gmail.org