LinkedIn 101
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LinkedIn 101



This is a class designed to describe the basic functionality of having a LinkedIn account, as well as good practices you should use on this professional social network.

This is a class designed to describe the basic functionality of having a LinkedIn account, as well as good practices you should use on this professional social network.



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  • Began with 5 founders and 350 of their business contacts. By the end of its first year, it was 81,000 members strong.
  • Business promotion: connecting with clients and partners. Branding=highlighting your expertise. Seeking a job: use keywords to attract with recruiters, connect with others in the profession to develop connections and leads
  • Introductions: a way to connect to someone who is connected to one of your connections. By requesting an intro thru someone you already know, that person can try to reach out on your behalf. A more personal way to connect, as opposed to sending a message, email, or resume.
  • InMail is useful because it less likely to confused with spam. Go to profile>Privacy & settings>Communications>Select what type of messages you are willing to receive
  • LinkedIn Today: Headlines, popular articles shared by contacts on LinkedIn/Twitter. Pulse is an award-winning application that makes it easy to consume news on mobile phones and tablets. Pulse has been named to the Apple's App Store Hall of Fame, chosen as an Android Editor's Choice app, selected as one of TIME's top 50 iPhone apps of 2011, and honored with the Apple Design Award. The company was recently acquired by Linkedin, and is based in Mountain View, CA. For more information, please visit lessWebsite: Computer SoftwareType: Privately HeldCompany Size11-50 employees Founded: 2010
  • Formats: JPG, GIF, PNG. Max size: 4 MB
  • Peer recommendations are not as strong.  Status: indicate you are looking for employment.  
  • send recommendation requests:  limited to 200/time
  • 5/14/14:  no longer able to access or create polls. Open: all LinkedIn members can join, discuss, etc. Commentary is searchable via mj search engines and can be part of FB & Twitter. Closed groups: must have approval from group owner to join. Conversations are private and not searchable via the web
  • Use groups jobs tab; receive alerts from groups
  • Prevent edits to your profile from appearing in LinkedIn's feed of updates, or your boss’s page

LinkedIn 101 LinkedIn 101 Presentation Transcript

  • Cherry Hill Public Library
  • What is LinkedIn? A social network for work professionals • Founded in 2003 • 227 million members worldwide, 200+ countries • Grows by 2 new members per second Informational Credit:
  • • Created for: – Job seekers and recruiters – Business promotion – Self promotion and branding Success is in deciding which area you fall into and constructing a profile that matches your goal Informational Credit: View slide
  • • Not the place for: – Amassing tons of followers – Posting pictures of family, pets, personal information – Send out spam messages – Engage in sales Keep it professional! View slide
  • 2 ways to access Website: App:
  • Free or Paid? Free Premium $0.00 $20/$30/$50 per month N/A Add a badge that you are looking for employment No guarantee of placement Placed at the top of searches See the last 5 people who looked at your profile See who looked at your profile** Send a free message to ANYONE if you are the member of the same LinkedIn group InMail ($30/$50 plans) N/A View salary data for each job Account types: Free, 3 premium for business, 3 sales professional accounts, 3 Job Seeker accounts, 3 Talent Finder accounts for recruiters
  • Overview
  • Free Account What is included? • Search and view LinkedIn profiles • Request and provide recommendations • 5 Introductions • 100 search results returns • Save up to 3 searches with weekly email updates • Receive unlimited InMails
  • Used to connect with others who are not in your connections • Not the same as free messages • Paid for service if you want to use it to send to others • You can receive InMail if you change your account settings
  • Main Page Status bar LinkedIn Today New Connections Recommends 3 people Activity Who viewed your profile Free account: 5 people
  • Navigation c Narrow your search Edit your profile See who has viewed your profile Contacts Add contacts Find alumni Companies Groups Pulse Education Invitations Messages Notifications: Who viewed your profile, new Connections, endorsements, and recommendations Add contacts Find employer suggestions based on your profile Global Navigation bar
  • Creating Your Profile 1. Professional-type picture-Current 2. Summary of professional experience: list positions and major accomplishments 3. Current status 4. Education, certifications, awards, publications, specific skills, volunteer experience 5. Professional recommendations 6. Attached resume, presentations, etc 7. Contact information 8. Opportunity preferences Your Profile should include: 40x more likely to find opportunities with a complete profile!
  • Summary c • 1st area most people read! • Look at what others in your area have written to discover keywords • Sell what you are good at, what you know, and who you are, professionally
  • Education • Focus on the last 10-15 years • Don’t include H.S. • Include relevant certificates, awards, etc • Graduation year? • Add links to company’s site, company’s FB Page, or your portfolio—3 site max • Include professional & personal interests
  • Public Profile • Searchable by anyone • Control displayed info c c
  • Building Your Network • Match your network to your goals • Import your web/desktop emails into contacts • Skip connecting with people that aren’t part of your goals
  • Adding Contacts—Web Email
  • Adding Contacts-Desktop Email • Add CSV files from Microsoft Outlook (separate .CSV with commas) • Add vCard files from Mac OS X (.VCF (electronic business cards))
  • Adding Applications • •Wordpress • SlideShare • Amazon Reads • My Travel by TripIt • Portfolio Display by Behance •Lawyer Raitngs by LexisNexis •Legal Updates by JD Surpa
  • Managing/Expanding Your Network Q: What are the various levels of connections? A: Degrees of separation
  • Responding to Invitations • Add email notifications • Click Accept • Click Ignore-Archived • I Don't Know--blocks • Report Spam
  • Adding a Photo Click on icon to upload a photo You are 7x more likely to be found via LinkedIn if you have a photo!
  • Job Seeking • Complete your profile • Aim for 50 connections to yield better job searching results* • Develop recommendations (3) • Google yourself A completed profile can generate up to 40x more opportunities! *
  • Job Searching • Google yourself • Aim for managers, clients, or executives for recommendations • Use the keywords! • List skills • Upload your resume List accomplishments, not just tasks!
  • Job Searching Search by job position, compa ny or job skill
  • Recommendations • At least 3 • Talk to your connections • Review
  • Joining Groups Two Types: Open or Members-Only Don't see a group, you can create your own
  • Groups • Types: – Alumni – Associations – Professional Groups – Non-profits – Corporations – Personal Interests You can join up to 50 groups with your account
  • Saving Searches Saved Searches: Free account, save up to 3 Notifications: •Neverb(people) •Daily •Weekly •Monthly
  • Image Credit:
  • Profile Picture • Don’t leave a blank image • Keep it professional, not social • Post a current photo
  • Status • Share what you are working on or recently accomplished • Keep it professional, not personal • Update regularly to show you are engaged
  • Endorsements
  • Uncheck box Privacy & Settings > Profile > Privacy Controls > Turn on/off your activity broadcast
  • Privacy & Settings > Profile > Privacy Controls > Select what others see when you've viewed their profile
  • Edit Your LinkedIn URL
  • Chrome Extensions
  • Chrome Apps
  • Closing Your Account Go to your Profile>Account>Close your account 1. 2. 3.
  • Bibliography • Adams, Susan. (2012, October 16). For Job Seekers, Is LinkedIn Worth Paying For? Forbes. Retrieved February 28, 2014, from linkedin-worth-paying-for/ • Buck, Stephanie. (2014, January 18). The Complete Guide to LinkedIn Etiquette. Mashable. Retrieved February 28, 2014, from • Krogue, Ken. (2012, June 29). 27 LinkedIn Tips: LinkedIn Best Practices for Entrepreneurs. Forbes. Retrieved March 17, 2014, from linkedin-best-practices-for-entrepreneurs/ • Rutledge, Patrice-Anne. (2013, June). Sams Teach yourself LinkedIn in 10 Minutes. Pearson Education Inc.
  • Thank You! Melissa Brisbin Emerging Technologies Librarian & SA (856) 903-1243