The basics and good practices used for a LinkedIn account.

1. Cherry Hill Public Library

2. What is LinkedIn?
www.linkedin.com
A social network for work professionals
• Founded in 2003
• 227 million members worldwide, 200+ countries
• Grows by 2 new members per second
Informational Credit: http://mashable.com/category/linkedin/

3. • Created for:
– Job seekers and recruiters
– Business promotion
– Self promotion and branding
Success is in deciding which area you fall into and
constructing a profile that matches your goal
Informational Credit: http://mashable.com/category/linkedin/

4. • Not the place for:
– Amassing tons of followers
– Posting pictures of family, pets, personal information
– Send out spam messages
– Engage in sales
Keep it professional!

5. 2 ways to access
Website:
http://www.linkedin.com/
App:

6. Free or Paid?
Free Premium
$0.00 $20/$30/$50 per month
N/A Add a badge that you are looking for
employment
No guarantee of placement Placed at the top of searches
See the last 5 people who looked at
your profile
See who looked at your profile**
Send a free message to ANYONE if
you are the member of the same
LinkedIn group
InMail ($30/$50 plans)
N/A View salary data for each job
Account types:
Free, 3 premium for business, 3 sales professional accounts, 3 Job Seeker
accounts, 3 Talent Finder accounts for recruiters

7. Overview

8. Free Account
What is included?
• Search and view LinkedIn profiles
• Request and provide recommendations
• 5 Introductions
• 100 search results returns
• Save up to 3 searches with weekly email updates
• Receive unlimited InMails

9. Used to connect with others who are not in your
connections
• Not the same as free messages
• Paid for service if you want to use it to send to others
• You can receive InMail if you change your account
settings

10. Main Page
Status bar
LinkedIn Today
New Connections
Recommends
3 people
Activity
Who viewed
your profile
Free account:
5 people

11. Navigation
c
Narrow your search
Edit your profile
See who has viewed your profile
Contacts
Add contacts
Find alumni
Companies
Groups
Pulse
Education
Invitations
Messages
Notifications:
Who viewed your profile,
new Connections, endorsements, and
recommendations
Add contacts
Find employer
suggestions based
on your profile
Global Navigation bar

12. Creating Your Profile
1.Professional-type picture-Current
2.Summary of professional experience: list positions and major
accomplishments
3.Current status
4.Education, certifications, awards, publications, specific skills, volunteer
experience
5.Professional recommendations
6.Attached resume, presentations, etc
7.Contact information
8.Opportunity preferences
Your Profile should include:
40x more likely to
find
opportunities
with a complete
profile!

13. Summary
c
• 1st area most people read!
• Look at what others in your area have written to discover keywords
• Sell what you are good at, what you know, and who you are,
professionally

14. Education
• Focus on the last 10-15 years
• Don’t include H.S.
• Include relevant certificates, awards, etc
• Graduation year?
• Add links to company’s site, company’s FB Page, or your
portfolio—3 site max
• Include professional & personal interests

15. Public Profile
• Searchable by anyone
• Control displayed info
c
c

16. Building Your Network
• Match your network to your goals
• Import your web/desktop emails into contacts
• Skip connecting with people that aren’t part of
your goals

17. Adding Contacts—Web Email

18. Adding Contacts-Desktop Email
• Add CSV files from Microsoft Outlook
(separate .CSV with commas)
• Add vCard files from Mac OS X
(.VCF (electronic business cards))

19. Adding Applications
•Box.net
•Wordpress
• SlideShare
• Amazon Reads
• My Travel by TripIt
• Portfolio Display by Behance
•Lawyer Raitngs by LexisNexis
•Legal Updates by JD Surpa

20. Managing/Expanding Your Network
Q: What are the various levels of connections?
A: Degrees of separation

21. Responding to Invitations
• Add email notifications
• Click Accept
• Click Ignore-Archived
• I Don't Know--blocks
• Report Spam

22. Adding a Photo
Click on icon
to upload a
photo
You are 7x more likely to
be found via LinkedIn if
you have a photo!

23. Job Seeking
• Complete your profile
• Aim for 50 connections to yield better job
searching results*
• Develop recommendations (3)
• Google yourself
A completed
profile can
generate up to
40x more
opportunities! *

24. Job Searching
• Google yourself
• Aim for managers, clients, or executives for
recommendations
• Use the keywords!
• List skills
• Upload your resume
List accomplishments, not just tasks!

25. Job Searching
Search by job
position,
company or job
skill

26. Recommendations
• At least 3
• Talk to your connections
• Review

27. Joining Groups
Two Types: Open or Members-Only
Don't see a group, you can create your own

28. Groups
• Types:
– Alumni
– Associations
– Professional Groups
– Non-profits
– Corporations
– Personal Interests
You can join up
to 50 groups
with your
account

29. Saving Searches
Saved Searches:
Free account, save up to 3
Notifications:
•Neverb(people)
•Daily
•Weekly
•Monthly

30. Image Credit: http://apandre.files.wordpress.com/2013/08/best-practice.jpg

31. Profile Picture
• Don’t leave a blank
image
• Keep it professional,
not social
• Post a current photo

32. Status
• Share what you are working on or recently accomplished
• Keep it professional, not personal
• Update regularly to show you are engaged

33. Endorsements

34. Uncheck box
Privacy & Settings > Profile > Privacy Controls > Turn on/off your activity broadcast

35. Privacy & Settings > Profile > Privacy Controls >
Select what others see when you've viewed their profile

36. Edit Your LinkedIn URL

37. Chrome Extensions

38. Chrome Apps

39. Closing Your Account
Go to your Profile>Account>Close your account
1.
2.
3.

40. Bibliography
• Adams, Susan. (2012, October 16). For Job Seekers, Is LinkedIn Worth Paying For? Forbes. Retrieved
February 28, 2014, from http://www.forbes.com/sites/susanadams/2012/10/16/for-job-seekers-is-linkedin-
worth-paying-for/
• Buck, Stephanie. (2014, January 18). The Complete Guide to LinkedIn Etiquette. Mashable. Retrieved February
28, 2014, from http://mashable.com/2014/01/18/linkedin-etiquette/
• Krogue, Ken. (2012, June 29). 27 LinkedIn Tips: LinkedIn Best Practices for Entrepreneurs. Forbes. Retrieved
March 17, 2014, from http://www.forbes.com/sites/kenkrogue/2012/06/29/27-linkedin-tips-linkedin-best-
practices-for-entrepreneurs/
• Rutledge, Patrice-Anne. (2013, June). Sams Teach yourself LinkedIn in 10 Minutes. Pearson Education Inc.

41. Thank You!
Melissa Brisbin
Emerging Technologies Librarian & SA
mbrisbin@chplnj.org
(856) 903-1243