Getting the Most Out of Your eBook Collections: Advertising

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This is the presentation I gave at NJLA 2014. I discuss the current ways public libraries are advertising eBooks, as well as ways to use social media to promote eCollections.

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Getting the Most Out of Your eBook Collections: Advertising

  1. 1. Heidi Schwab, Melissa Brisbin, Cynthia Lambert Cherry Hill Public Library Getting the Most from Your e- Investment: Strategies for Purchasing and Promoting Your Digital Library Collection
  2. 2. 2013 Survey of Ebook Usage in U.S. Public Libraries ● “Library website”(selected by 94% of respondents). ● Three-fourths (77%) of libraries rely in part on “word of mouth” ● “Flyers and bookmarks” (74%), ● “Signage in the library” (74%) ● “Social media” (73%). ● Happily, no one selected “do not promote ebook collection.”
  3. 3. How Do You Promote Your eBook Collection?
  4. 4. Our Collections are Growing Image Credit: http://d1u0vyj1e00z8y.cloudfront.net/wp-content/uploads/ebooks-on-tablets.jpg
  5. 5. What are the Obstacles?
  6. 6. Awareness ● 1 out of 8 people have borrowed an eBook* (ALA, 2014) ● 60% are still unaware their library has eBooks*
  7. 7. Self-Publishing Market ● 4th largest publishing genre ● Amazon, Google and Apple all have avenues to people to publish ● Where should your library stand? Informational Credit: http://www.oclc.org/content/dam/campaign-landing-pages/en/214936_the-big-shift.pdf
  8. 8. Classes ● NYPL’s “eBook Crisis?”& “Walk into eBooks” ● Tablets ● Make your training mobile
  9. 9. Marketing: Public Libraries ● Stickers or shelf talkers ● Use social media to connect to a tech savvy audience ● Add eBooks availability to all your handouts Informational Credit: http://publiclibrariesonline.org/2013/06/3-ideas-to-market-your-econtent/
  10. 10. The Big Shift: Public Library Strategies for Access to Information in Any Format ● Use, track and share your data to prove the value of eBooks in your collection ● Share that data with colleagues and investors ● Look at results and discuss changes
  11. 11. Eventbrite
  12. 12. Patch.com
  13. 13. Steps for the Future ● Create a visual presence ● Continued programming ● Reach beyond your walls ● Look at your peers
  14. 14. Facebook Pages ● Coolbrariansnj​ ● Library Peeps​ ● Libraries & Social Media​ ● Librarians in OverDrive​ ● Wordpress and Libraries​ ● Technology Training and Libraries​ ● Libraries Using Facebook Pages​ ● We Support NJ Libraries!​
  15. 15. Libraries on Facebook ● NYPL​ ● Library of Congress​ ● Craighead County Jonesboro Public Library​ ● Seattle Public Library​ ● Denver Public Library​ ● LibraryLinkNJ
  16. 16. Pinterest ● NYPL​ ● Chattanooga Public Library​ ● Princeton Public Library​ ● Piscataway Public Library​ ● Seattle Public Library​ "Pinterest is a place to discover ideas for all your projects and interests, hand-picked by people like you." (Pinterst.com)
  17. 17. Tumblr ● 140 million users​ ● Microblogging with video/GiFs/Pics--Easy!​ ● Posting content in a blog (private/public)​ ● Can follow other blogs​ ● Use/follow:#libraries, #librarians, and #Tumblarians​
  18. 18. Tumblr ● librarylinknj​ ● brklibteens​ ● darienlibrary​ ● nplbooks​ ● chplteens
  19. 19. Vine
  20. 20. Vine 15 Cool Ways Libraries Can Use Vine to Create Social Videos Ellyssa Kroski — July 23, 2013 via http: //oedb.org/ilibrarian/10-cool-ways-libraries-can-use-vine/ ​ ​ ● DC Public Library​ ● Chattlibrary​ ● Piscataway Public Library​ ​ ​ ​
  21. 21. Thank You! Melissa Brisbin ● Facebook: Melissa Brisbin​ ● Twitter: @melissabrisbin​ ● Instagram: MBrizzle​ ● Tumblr: melissabrisbin.tumblr.com​ ● Vine: @melissabrisbin​ ● mbrisbin@chplnj.org​ ● brisbinmelissa@gmail.org ​

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