Future of Advertising

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Slides from the panel moderated by Mike Troiano of Holland Mark at Boston's Digital Showcase 2011, part of MITX's FutureM

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Future of Advertising

  1. 1. the future of advertising<br />09.13.11<br />
  2. 2. @miketrap<br />
  3. 3. the panelists<br />Barbara Cipolla<br />Digitas<br />Raj Aggarwal<br />Localytics<br />Edward Boches<br />Mullen<br />Mike Baker<br />DataXu<br />Boris Revsin<br />CampusLive<br />Keith LaFerriere<br />Arnold<br />3<br />
  4. 4. the problem with panels<br />what you get.<br />what you want.<br />
  5. 5. the future of advertising<br />6 Boston area marketing luminaries<br />3 digital focused ad pros (Arnold | Mullen | Digitas)<br />3 ad focused digital pros (CampusLIVE | DataXu| Localytics)<br />10 questions, on a 5-point scale<br />will see their responses when you do<br />extremes will debate<br />you weigh in on Bostinnovation after the panel<br />
  6. 6. Ready?<br />
  7. 7. digital media is now primary.<br />Raj<br />Edward<br />Barbara<br />Keith<br />Boris<br />strongly<br />disagree<br />strongly<br />agree<br />agree<br />somewhat<br />disagree<br />somewhat<br />neutral<br />
  8. 8. can’t measure = doesn’t matter.<br />Raj<br />Edward<br />Barbara<br />Keith<br />Boris<br />strongly<br />disagree<br />strongly<br />agree<br />agree<br />somewhat<br />disagree<br />somewhat<br />neutral<br />
  9. 9. conventional advertising is dead.<br />Raj<br />Edward<br />Barbara<br />Keith<br />Boris<br />strongly<br />disagree<br />strongly<br />agree<br />agree<br />somewhat<br />disagree<br />somewhat<br />neutral<br />
  10. 10. classic agency model is broken.<br />Raj<br />Edward<br />Barbara<br />Keith<br />Boris<br />strongly<br />disagree<br />strongly<br />agree<br />agree<br />somewhat<br />disagree<br />somewhat<br />neutral<br />
  11. 11. bullshit > upside in social.<br />Raj<br />Edward<br />Barbara<br />Keith<br />Boris<br />strongly<br />disagree<br />strongly<br />agree<br />agree<br />somewhat<br />disagree<br />somewhat<br />neutral<br />
  12. 12. should be more focus on Twitter.<br />Raj<br />Edward<br />Barbara<br />Keith<br />Boris<br />strongly<br />disagree<br />strongly<br />agree<br />agree<br />somewhat<br />disagree<br />somewhat<br />neutral<br />
  13. 13. should be more focus on Facebook.<br />Raj<br />Edward<br />Barbara<br />Keith<br />Boris<br />strongly<br />disagree<br />strongly<br />agree<br />agree<br />somewhat<br />disagree<br />somewhat<br />neutral<br />
  14. 14. most brands need a mobile app.<br />Raj<br />Edward<br />Barbara<br />Keith<br />Boris<br />Mike<br />strongly<br />disagree<br />strongly<br />agree<br />agree<br />somewhat<br />disagree<br />somewhat<br />neutral<br />
  15. 15. brands are less important.<br />Raj<br />Edward<br />Barbara<br />Keith<br />Boris<br />strongly<br />disagree<br />strongly<br />agree<br />agree<br />somewhat<br />disagree<br />somewhat<br />neutral<br />
  16. 16. in the middle of an unprecedented marketing transformation.<br />Raj<br />Edward<br />Barbara<br />Keith<br />Boris<br />strongly<br />disagree<br />strongly<br />agree<br />agree<br />somewhat<br />disagree<br />somewhat<br />neutral<br />
  17. 17. What’s your take?weigh in at…<br />17<br />

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