Future of Advertising
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Future of Advertising

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Slides from the panel moderated by Mike Troiano of Holland Mark at Boston's Digital Showcase 2011, part of MITX's FutureM

Slides from the panel moderated by Mike Troiano of Holland Mark at Boston's Digital Showcase 2011, part of MITX's FutureM

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    Future of Advertising Future of Advertising Presentation Transcript

    • the future of advertising
      09.13.11
    • @miketrap
    • the panelists
      Barbara Cipolla
      Digitas
      Raj Aggarwal
      Localytics
      Edward Boches
      Mullen
      Mike Baker
      DataXu
      Boris Revsin
      CampusLive
      Keith LaFerriere
      Arnold
      3
    • the problem with panels
      what you get.
      what you want.
    • the future of advertising
      6 Boston area marketing luminaries
      3 digital focused ad pros (Arnold | Mullen | Digitas)
      3 ad focused digital pros (CampusLIVE | DataXu| Localytics)
      10 questions, on a 5-point scale
      will see their responses when you do
      extremes will debate
      you weigh in on Bostinnovation after the panel
    • Ready?
    • digital media is now primary.
      Raj
      Edward
      Barbara
      Keith
      Boris
      strongly
      disagree
      strongly
      agree
      agree
      somewhat
      disagree
      somewhat
      neutral
    • can’t measure = doesn’t matter.
      Raj
      Edward
      Barbara
      Keith
      Boris
      strongly
      disagree
      strongly
      agree
      agree
      somewhat
      disagree
      somewhat
      neutral
    • conventional advertising is dead.
      Raj
      Edward
      Barbara
      Keith
      Boris
      strongly
      disagree
      strongly
      agree
      agree
      somewhat
      disagree
      somewhat
      neutral
    • classic agency model is broken.
      Raj
      Edward
      Barbara
      Keith
      Boris
      strongly
      disagree
      strongly
      agree
      agree
      somewhat
      disagree
      somewhat
      neutral
    • bullshit > upside in social.
      Raj
      Edward
      Barbara
      Keith
      Boris
      strongly
      disagree
      strongly
      agree
      agree
      somewhat
      disagree
      somewhat
      neutral
    • should be more focus on Twitter.
      Raj
      Edward
      Barbara
      Keith
      Boris
      strongly
      disagree
      strongly
      agree
      agree
      somewhat
      disagree
      somewhat
      neutral
    • should be more focus on Facebook.
      Raj
      Edward
      Barbara
      Keith
      Boris
      strongly
      disagree
      strongly
      agree
      agree
      somewhat
      disagree
      somewhat
      neutral
    • most brands need a mobile app.
      Raj
      Edward
      Barbara
      Keith
      Boris
      Mike
      strongly
      disagree
      strongly
      agree
      agree
      somewhat
      disagree
      somewhat
      neutral
    • brands are less important.
      Raj
      Edward
      Barbara
      Keith
      Boris
      strongly
      disagree
      strongly
      agree
      agree
      somewhat
      disagree
      somewhat
      neutral
    • in the middle of an unprecedented marketing transformation.
      Raj
      Edward
      Barbara
      Keith
      Boris
      strongly
      disagree
      strongly
      agree
      agree
      somewhat
      disagree
      somewhat
      neutral
    • What’s your take?weigh in at…
      17