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Experience First - Mobile Build
Hotel Oppera diamond – Best
Western
Karen Joanny
Melisande Noel
Hotel Oppera diamond – Best Western
mobile site
AUDIENCE
Our audience are 20-50 urban people who use
their mobile to book a room. Business traveler
mainly.
If the mobile ...
ESSENTIALS ELEMENTS
• Able to book on the mobile site
• Easy too use
• All the information easily accessible
• Police size...
CREATE YOUR MOBILE SITE
Hotel Macmahon, Paris
How is your new mobile different -
better than the original
• Difference between the different mobile sites: 2 four stars ...
Why did you choose the specific
elements to include – exclude
• Color application: white and black / dark color to meet th...
Did you feel you have successfully
created an excellent mobile
experience?
• We adapted the mobile website to targeted gue...
Présentation 10 aprl
Présentation 10 aprl
Présentation 10 aprl
Présentation 10 aprl
Présentation 10 aprl
Présentation 10 aprl
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Présentation 10 aprl

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Transcript of "Présentation 10 aprl"

  1. 1. Experience First - Mobile Build Hotel Oppera diamond – Best Western Karen Joanny Melisande Noel
  2. 2. Hotel Oppera diamond – Best Western mobile site
  3. 3. AUDIENCE Our audience are 20-50 urban people who use their mobile to book a room. Business traveler mainly. If the mobile site is easy to use, a potential client who just go research will book on his mobile. Often they don’t book because there is bu or the mobile site is too difficult to use.
  4. 4. ESSENTIALS ELEMENTS • Able to book on the mobile site • Easy too use • All the information easily accessible • Police size adapted to visual comfort (not too small) • Fast images loading
  5. 5. CREATE YOUR MOBILE SITE Hotel Macmahon, Paris
  6. 6. How is your new mobile different - better than the original • Difference between the different mobile sites: 2 four stars hotel in Paris • - Opera diamond: The site is too dark with a fine white writing. It can be difficult to read. • The name of the hotel does not appear early wholesale ... • The menu is very suitable non-existent … • - Mac Mahon: The background is clear with black writing making it highly visible information. Arriving on the application, the name of the hotel is fully visible. • The colors of the application fully complies with the colors of the hotel = respect for the image of the hotel.
  7. 7. Why did you choose the specific elements to include – exclude • Color application: white and black / dark color to meet the world of luxury because we are on a 4-star • Tone: Give customers want to come by offering reservation on each page at the beginning • Promise: Discovery of a hotel in the heart of Paris on the theme of Marie Antoinette - boutique hotel uncommon • Menu: Accessible to all with visible buttons for easy / Essential Keys manipulation: Home - Current offers - rooms - more (with all hotel services)
  8. 8. Did you feel you have successfully created an excellent mobile experience? • We adapted the mobile website to targeted guest of the hotel. • The website contain all the information a guest need • It is easy to access. • The first page is the booking • it is easy and quik • Link : http://mobile.dudamobile.com/site/hotel-champs-elysees-mac- mahon
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