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Long tail y narrowcasting
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Long tail y narrowcasting

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Transcript

  • 1. Long Tail NarrowcastingConsumo y Producción de contenidos Les 10
  • 2. Longtail mercado masivo masa de nichosMercado de multitudes / Personalización en serie
  • 3. aspidocheloneI. más productos disponibles de los que imaginamosII. ahora económicamente accesiblesIII. estos nichos sumados crean un mercado significativo
  • 4. 3L ong T ail________ Hágalo Distribúyalo Ayúdeme a encontrarlo1_ democratizar las herramientas de producción2_ democratizar las herramientas de distribución3_ conectar la oferta y la demanda
  • 5. Broadcast vs Narrowcast
  • 6. Vinilo a través del tiempohttp://julitoalonso.tumblr.com/post/9143436882/there-was-panic-at-every-stagegif: http://i.imgur.com/hC3eV.gif
  • 7. Fuente: http://stonesthrow.com/news/2012/07/jonwayne-cassette
  • 8. minimercados / microestrellas
  • 9. La cultura de lacelebridad es laexcepción,no la regla.
  • 10. Longtail, longtail EVERYWHERE! PORNO