Welcome Package for OC Newcomers

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    Welcome Package for OC Newcomers - Presentation Transcript

    1. Serving Southern Orange County since 1986 Orange County's Official Welcome Package
      • Welcome Express has been welcoming newcomers since 1986. We deliver a package of valuable gift certificates and community information to new residents shortly after their move.
      An Introduction to Welcome Express
    2. One of the most sought-after consumer groups! Studies have shown this group spends more money in the first 6 months after their move than any other single consumer group spends in a two year period. Welcome Express Reaches ONLY the Newcomer Market
    3. You only have one chance to make a good first impression. Reach out to New Residents--before they become someone else’s customer!
    4. At a most critical time in their lives... they are in a search mode. Their needs, wants, to-do list, and interest level are at an all-time high. This ensures your advertising will have the best opportunity for both Readership and Response. Welcome Express Reaches ONLY the Newcomer Market
    5. The average business loses 20% of their customer base each year — just due to attrition. Why not replace them with newcomers — who are seeking new services for their home and family and places to dine and shop.
    6.  
    7. Orange County has a large number of newcomers. Statistics like these are seen regularly in our local newspapers.
    8.  
    9. The following map is ever changing and being up-dated regularly. It will help when determining where new housing developments are currently being built, or considered.
    10.  
      • Welcome Express is the “official welcome package of South Orange County.” We partner with cities, chambers and community organizations to bring an impressive package of tools and valuable resources to help the newcomer get settled into their new home. This is the ONLY package of this type they will receive.
    11. The purpose is to provide more than just advertising. The information provided has a long shelf life and will be referred to over and over again.
    12. The first part of the package includes helpful civic and community information. For example, they will receive a letter from the mayor of their city and the director of their chamber of commerce personally welcoming them to the community - a nice personal touch! In addition, most cities provide specific information about their area. For example…
    13.  
      • Voter Forms
      • Driver’s License Change of Address
      • Church Guides
      • City and Chamber Information
      Civic Information
      • Welcome letter from Mayor of city
      • Welcome letter from local Chamber of Commerce
      • Worship Directory
      • Voter Registration
      • Change of address forms
      • City maps and brochures
      • Arts and Entertainment information
      • Animal Services
      • List of local libraries
      • Water conservation information
      • Recycling information
      • Website, phone and local contact information of specific importance to newcomers
      • *Insert will vary by availability and by your zone
      Representative List of Civic Info in Welcome Packets
    14.  
    15.  
    16. We also provide all local websites and phone numbers the newcomer will need to refer to in a precise, directory format. This makes it much easier to reference than the “big yellow book.”
    17.  
      • The large 10x13 envelope – designed to “stand out from the crowd” – weighs nearly 1 pound!
    18.  
    19. The eye-catching, 3-panel Presentation Folder houses all the civic information and gifts from local businesses in a large 4-color envelope.
    20.  
    21. Here are some typical welcome gifts offered to new homeowners by local businesses…
    22.  
    23. All sponsors receive a newcomer report for easy follow up.
    24.  
    25. Newcomers are directed to our website for important and useful information about their new community and points them toward Welcome Express sponsors and resources.
    26. www.WelcomeExpress.com
    27. Call us to schedule a brief meeting with one of our welcome representatives to view an actual welcome package. We will provide guidance and insight into how others within your industry have utilized our services. In that meeting, we can assess your needs, make recommendations and provide you with a custom rate quote based upon your level of participation.
    28.  
    29. We are not a “one size fits all” service: We offer maximum flexibility based on a multi-tiered program capability that is easily adaptable to a variety of business types and market needs. You can reach a handful – or hundreds of families every month!
    30. To Reach the Relocation Market, advertise on: www.HomeAtLastRelocation.com
    31. For On-line Resource Guide Advertising, go to: www.OrangeCountyResourceGuide.com
    32.  
    33. Don’t delay! Reserve your spot in Orange County’s official Welcome Package and begin meeting your new customers! Please contact us now to learn more… ( 949) 481-0600
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