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The eftpos Giveback Campaign
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The eftpos Giveback Campaign

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An inaugural Christmas 'give-back' campaign for eftpos, encouraging everyday shoppers to use eftpos for more of their Christmas shopping and to feel good about their purchases at Christmas.

An inaugural Christmas 'give-back' campaign for eftpos, encouraging everyday shoppers to use eftpos for more of their Christmas shopping and to feel good about their purchases at Christmas.

Published in: Spiritual, Education

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  • 1. The eftpos Giveback Nov – Dec 2011
  • 2. THE OPPORTUNITY•  Launch an annual Christmas ‘give-back’ tradition for eftpos•  Empower Australians to donate to an Australian cause•  Make people feel good about pressing CHQ or SAV at Christmas – regardless of the charitable cause chosen each year•  Thereby, increasing volume of transactions
  • 3. THE INSIGHT‘Giving’ at Christmas is an Australian thing to do. I like to help make donations to charitable causes at Christmas time.
  • 4. SUCCESS•  If the usage of eftpos increases by volume in traditional eftpos payment locations•  If brand likeability, awareness and identification with Australian values all increase
  • 5. THE BRUTALLY SIMPLE THINKING CONSUMER INSIGHT BRAND INSIGHT I like to make donations to eftpos now makes it easy forcharitable causes at Christmas time. Australians to give to a good ‘Giving’ at Christmas is an Australian cause at Christmas by Australian thing to do. turning the act of pressing CHQ & SAV into an act of giving. PROPOSITION Every Christmas, pressing CHQ + SAV now = the joy of giving
  • 6. MESSAGING Press for good.Press CHQ or SAV and eftpos will donate to The Salvos.
  • 7. CREATIVEPress
  • 8. CREATIVEPress
  • 9. CREATIVEPress
  • 10. CREATIVEPress
  • 11. CREATIVECitylights
  • 12. CREATIVEOutdoor – Young & Jackson
  • 13. CREATIVEOutdoor – Young & Jackson
  • 14. CREATIVEOnline- Web Tile
  • 15. CREATIVEOnline- Web Tile
  • 16. CREATIVEOnline- Web Tile
  • 17. CREATIVEOnline- Banners
  • 18. CREATIVEMember Merchant Wobbler
  • 19. CREATIVEThe Salvos Stores Wobbler
  • 20. CREATIVEIn-branch DL Flyer

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