The eftpos Giveback Campaign

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An inaugural Christmas 'give-back' campaign for eftpos, encouraging everyday shoppers to use eftpos for more of their Christmas shopping and to feel good about their purchases at Christmas.

Published in: Spiritual, Education
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The eftpos Giveback Campaign

  1. 1. The eftpos Giveback Nov – Dec 2011
  2. 2. THE OPPORTUNITY•  Launch an annual Christmas ‘give-back’ tradition for eftpos•  Empower Australians to donate to an Australian cause•  Make people feel good about pressing CHQ or SAV at Christmas – regardless of the charitable cause chosen each year•  Thereby, increasing volume of transactions
  3. 3. THE INSIGHT‘Giving’ at Christmas is an Australian thing to do. I like to help make donations to charitable causes at Christmas time.
  4. 4. SUCCESS•  If the usage of eftpos increases by volume in traditional eftpos payment locations•  If brand likeability, awareness and identification with Australian values all increase
  5. 5. THE BRUTALLY SIMPLE THINKING CONSUMER INSIGHT BRAND INSIGHT I like to make donations to eftpos now makes it easy forcharitable causes at Christmas time. Australians to give to a good ‘Giving’ at Christmas is an Australian cause at Christmas by Australian thing to do. turning the act of pressing CHQ & SAV into an act of giving. PROPOSITION Every Christmas, pressing CHQ + SAV now = the joy of giving
  6. 6. MESSAGING Press for good.Press CHQ or SAV and eftpos will donate to The Salvos.
  7. 7. CREATIVEPress
  8. 8. CREATIVEPress
  9. 9. CREATIVEPress
  10. 10. CREATIVEPress
  11. 11. CREATIVECitylights
  12. 12. CREATIVEOutdoor – Young & Jackson
  13. 13. CREATIVEOutdoor – Young & Jackson
  14. 14. CREATIVEOnline- Web Tile
  15. 15. CREATIVEOnline- Web Tile
  16. 16. CREATIVEOnline- Web Tile
  17. 17. CREATIVEOnline- Banners
  18. 18. CREATIVEMember Merchant Wobbler
  19. 19. CREATIVEThe Salvos Stores Wobbler
  20. 20. CREATIVEIn-branch DL Flyer

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