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Freeman 101 Sponsorship Ideas for Tradeshows
 

Freeman 101 Sponsorship Ideas for Tradeshows

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Great ideas for both awareness building and engagement sponsorships for tradeshows.

Great ideas for both awareness building and engagement sponsorships for tradeshows.

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    Freeman 101 Sponsorship Ideas for Tradeshows Freeman 101 Sponsorship Ideas for Tradeshows Presentation Transcript

    • Best Practices and New TrendsDriving Revenue with Sponsorships Melinda Kendall Freeman
    • Sponsorship:THE OPPORTUNITY FOR ACCESS TOBUYERS
    • WHAT DO YOUR EXHIBITORS WANT?Company goalsStage in buying processType of interactionTarget attendees
    • Awareness/Signage Games/Contests/AwardsOn the Show Floor EngagementEnvironment Social MediaContent Non-EndemicActivities and Demonstrations TechnologyShowcases and Pavilions Online and Year-roundGathering AreasNavigation
    • AWARENESS/SIGNAGE
    • Clings
    • Window clings
    • Escalator Handrail
    • Table top signage
    • Interactive floor projection
    • Wall Projection
    • Lobby Areas
    • Bathroom Urinal Stall door Mirror Toilet paper
    • Bench
    • Pedi-Cab
    • REFRESHMENTS
    • In-center food areas
    • Conference breaks
    • Water
    • Food DrinkBooth crawl
    • Show FloorReception
    • Booth crawlMusic
    • Cafe
    • ON THE SHOW FLOOR
    • Aisle Signs
    • Meter boards
    • Banners
    • Carpet clings
    • Carpet sign at end of aisle
    • Bench sponsorship
    • Shuttle bus
    • The Avenue
    • ENVIRONMENT
    • Music
    • HandSanitizer
    • Oxygenbar
    • CONTENT
    • Track sponsorship
    • Keynotesponsorship 40
    • Presentationtheater
    • Presentation Theater: Sponsor buys awarenessContent is vendor neutral
    • Educational areas 44
    • Immersive producteducation sponsorshipiPod tour followed by presentation
    • Philips and American College of Cardiology
    • Office PavilionClassroomLive Demos Multiple products shown working together in real-world situation
    • Real-World Showcase
    • ACTIVITIES AND DEMONSTRATIONS
    • Tournament
    • Oyster shucking contest
    • Hands-on training
    • SHOWCASES AND PAVILIONS
    • Product category pavilion
    • Themed display areasIn addition to booths
    • Themed display areas Single vendor
    • HOSTED BUYERS
    • Sponsored lounge
    • Sponsored target market lounge
    • Sponsored breakfast education
    • Private Dining
    • Hosted Buyer Activities •Whiskey Tasting Event •Problem-solving Power Lunch •Industry Guru Meet & Greet •Book Signing •Recharge Lounge •Senior Buyer Reception •Exhibitor Lounge© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • First Timers Orientation and LunchTuesday, 4 December12:00 PM - 1:30 PM Sponsored by:
    • NAVIGATION
    • Passport program
    • Scavenger hunt
    • Tour
    • GAMES, CONTESTS AND AWARDS
    • Organized boothdrawings
    • Games
    • Association game
    • Bowls Optometry Bowl 74
    • SOCIAL MEDIA
    • Facebook photo shoot
    • Social KiosksHaving fun at gameworks Hey, "Like" GameWorksto receive $10.00 in free play!http://on.fb.me/AmE9aL SocialKiosk Solutions
    • Lead Retrieval International
    • Photo Kiosk in wall
    • Incentivized participation PunchTab
    • Social badges Double Dutch
    • I am Generation Green
    • TECHNOLOGY
    • Digital Signage
    • Digital Display
    • Video Wall• Sponsor ads• Sponsor logos• Event content AABB 87
    • Booth Videos
    • Show TV
    • On-Site Wayfinding
    • Mobile App• Splash page• Alerts• Banners• Passport program• QR Code program
    • Chargingstation
    • ONLINE AND YEAR-ROUND
    • Sponsored content onlineBanner adPre-stitial adSurrounding textSponsor content
    • NON-ENDEMIC SPONSORS
    • Endemic •natural to or characteristic of a specific people or place; native; indigenous© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • Non-EndemicBig brand sponsorships
    • Big brand sponsorships Greenbuild
    • Non-endemic exhibitors“What is the point of the jewelry beinghere? It takes away from those of useducating.I did buy some earrings, though.”
    • Semi-endemic options for primary care Mattress vendorNutrition Gym membership
    • Seek new buckets of moneyNew product categoriesNew budgetsAppeal to specific exhibitor needsTargeted attendeesGreater engagementYear-round, multi-mediaCLOSING THOUGHTS
    • Melinda Kendallmelinda.kendall@freemanco.com 508-923-5266