Engagement Sponsorships

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Presented at Southwest Showcase January 2013

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  • Yankee Dental 2010
  • Engagement Sponsorships

    1. 1. © 2011 Freeman. All rights Reserved. Proprietary & Confidential. Trends in Sponsorship and Revenue Generation
    2. 2. Selling the opportunity for access to buyers. Sponsorship© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    3. 3. What do your exhibitors want? Company goals Stage in buying process Type of interaction Target attendees© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    4. 4. Awareness/Signage On the Show Floor Environment Content Activities and Demonstrations Showcases and Pavilions Gathering Areas Navigation Games/Contests/Awards Engagement Social Media Non-Endemic Technology Online and Year-round© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    5. 5. Content© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    6. 6. Presentationtheater © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
    7. 7. Demonstration areas 7© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    8. 8. Educational areas 8© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    9. 9. Office PavilionClassroomLive Demos
    10. 10. Philips and American College of Cardiology© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    11. 11. Activities and Demonstrations© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    12. 12. Activities• Photos• Why I am a …• Games
    13. 13. Tournament© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    14. 14. Oyster shucking contest© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    15. 15. Hands-on training© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    16. 16. Showcases and Pavilions© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    17. 17. Categorypavilion© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    18. 18. Themed display areasIn addition to booths© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    19. 19. Themed display areas Single vendor© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    20. 20. Country Pavilions International Pavilion© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    21. 21. Related consultants and associations© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    22. 22. Meeting rooms© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    23. 23. Meeting rooms,as booths © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
    24. 24. Gathering Areas© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    25. 25. Sponsored lounge© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    26. 26. Sponsored target market lounge© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    27. 27. Dinner with strangers© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    28. 28. Navigation© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    29. 29. Passport program
    30. 30. © 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    31. 31. Scavenger hunt© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    32. 32. Food Drink Booth crawl© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    33. 33. Show FloorReception © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
    34. 34. Booth crawlMusic © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
    35. 35. Games, Contests and Awards© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    36. 36. Organized boothdrawings© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    37. 37. Games © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
    38. 38. Association game© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    39. 39. © 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    40. 40. © 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    41. 41. © 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    42. 42. Bowls
    43. 43. Bowls Optometry Bowl 43
    44. 44. Targeted groups of qualified attendees Engagement© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    45. 45. Sponsored breakfast education © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
    46. 46. Hosted Buyer Activities Whiskey Tasting Event Problem-solving Power Lunch Industry Guru Meet & Greet Book Signing Recharge Lounge Senior Buyer Reception© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    47. 47. Private Dining© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    48. 48. Immersive product education sponsorship iPod tour followed by presentation© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    49. 49. Non-Endemic Sponsors© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    50. 50. Endemic natural to or characteristic of a specific people or place; native; indigenous© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    51. 51. Non-endemic opportunity: Medical exampleEndemic: Medical &pharmaNon-endemic: Non-medical, but related topatient healthNon-endemic: Unrelated topatient health – physician asconsumer© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    52. 52. Big brand sponsorships
    53. 53. Non-endemic exhibitors“What is the point of the jewelry beinghere? It takes away from those of useducating.I did buy some earrings, though.” © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
    54. 54. Semi-endemic options for primary care Mattress vendor Health-conscious restaurant chain Gym membership© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    55. 55. Technology© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    56. 56. Video Wall• Sponsor ads• Sponsor logos• Event content AABB 56
    57. 57. Booth Videos
    58. 58. Show TV © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
    59. 59. Seek new buckets of money New product categories New budgets Appeal to specific exhibitor needs Targeted attendees Greater engagement Year-round, multi-media Closing thoughts© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    60. 60. © 2011 Freeman. All rights Reserved. Proprietary & Confidential. End Melinda Kendall melinda.kendall@freemanco.com 508-923-5266

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