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Awareness Sponsorships

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Presented at Southwest Showcase January 2013

Presented at Southwest Showcase January 2013

Published in: Business
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  • Escalator handrail advertising from ADRailUSA. 30-60 seconds of undivided attention from every show attendee.Vivid Colors, clean release, removal with no residue, 30-day order lead timeApproved locationsChicago, Detroit, Oregon, BOS, ORD Tampa AirportCall Corporate Graphics
  • Each screen can display multiple independent windows. With an internet connection, these can have a live feed. Can also be used with our Presentation Management to live stream an oversold session to the hall or an overflow room.
  • Sophisticated maps show the entire convention center, each building, conference room areas, and each show floor, with intelligence show “You are here” and a path drawn out.Also includes session searching and exhibitor searching, drilling down to full details.Circle appears on click: The logos across the bottom of the screen are one of several ways for exhibitors to sponsor.
  • Smart phone planners are becoming the norm at events, with attendee usage ranging from 25% to 75%, largely depending on how deeply the organizer is integrating the capabilities into the event.Though they include everything you’d publish in a Program Guide, they can go much further, with session surveys, social media, networking and meeting setting, alerts, and audience response systems.$5,000 - $25,000
  • Transcript

    • 1. © 2011 Freeman. All rights Reserved. Proprietary & Confidential. Trends in Sponsorship and Revenue Generation
    • 2. Selling the opportunity for access to buyers. Sponsorship© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 3. What do your exhibitors want? Company goals Stage in buying process Type of interaction Target attendees© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 4. Awareness/Signage On the Show Floor Environment Content Activities and Demonstrations Showcases and Pavilions Gathering Areas Navigation Games/Contests/Awards Engagement Social Media Non-Endemic Technology Online and Year-round© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 5. Awareness/Signage© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 6. Banners© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 7. Three- dimensional signs© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 8. Clings© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 9. Window clings© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 10. Escalator Handrail© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 11. Floor clings© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 12. Interactive floor projection© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 13. Wall Projection© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 14. Table top signage© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 15. Registration area © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
    • 16. Signage © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
    • 17. Collateraldisplays © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
    • 18. Indoor© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 19. Urinal Stall door Mirror Toilet paper© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 20. Outdoor© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 21. © 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 22. Inflatable © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
    • 23. Bench© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 24. Shuttle Buses© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 25. Shuttle bus Sponsorships Wraps Videos Collateral distribution Representative on bus Routing signs and materials Bus greeter (mascot?)© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 26. Hotels© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 27. Keys Room drops Bathroom mirror© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 28. Food and Water© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 29. In-center food areas© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 30. Conference breaks© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 31. Water© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 32. On the Show Floor© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 33. Meter boards© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 34. Banners© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 35. Carpet clings© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 36. Carpet sign at end of aisle© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 37. © 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 38. Shuttle bus© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 39. Bench sponsorship© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 40. The Avenue© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 41. © 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 42. Environment© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 43. Music© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 44. Hand Sanitizer© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 45. Oxygenbar© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 46. © 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 47. Content© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 48. Track sponsorship© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 49. Keynote sponsorship 49© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 50. © 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 51. Gathering Areas© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 52. Sponsored lounge© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 53. Cafe© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 54. Navigation© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 55. Passport program
    • 56. © 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 57. Scavenger hunt© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 58. Food Drink Booth crawl© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 59. Show FloorReception © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
    • 60. Booth crawlMusic © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
    • 61. Games, Contests and Awards© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 62. Organized boothdrawings© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 63. Games © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
    • 64. Association game© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 65. © 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 66. © 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 67. © 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 68. Bowls
    • 69. Social Media© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 70. © 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 71. Facebook photo shoot© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 72. Social KiosksHaving fun at gameworks Hey, "Like" GameWorksto receive $10.00 in free play!http://on.fb.me/AmE9aL SocialKiosk Solutions © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
    • 73. Lead Retrieval International © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
    • 74. Photo Kiosk in wall © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
    • 75. Technology© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 76. Cyber Cafe© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 77. Connection Cafe
    • 78. Digital Signage
    • 79. On-Site Wayfinding
    • 80. Mobile AppSplash pageAlertsBannersPassport programQR Code program© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 81. Charging station© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 82. Online and Year-Round© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 83. Banner ad Pre-stitial ad Surrounding text Sponsor contentSponsored content online © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
    • 84. © 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 85. Seek new buckets of money New product categories New budgets Appeal to specific exhibitor needs Targeted attendees Greater engagement Year-round, multi-media Closing thoughts© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
    • 86. © 2011 Freeman. All rights Reserved. Proprietary & Confidential. End Melinda Kendall melinda.kendall@freemanco.com 508-923-5266

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