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  • Beethoven, Ludwig Van, Franz Liszt, Glenn Gould, and Ludwig Van Beethoven.Glenn Gould Plays Beethoven's 5th Symphony Transcribed for Piano by Franz Liszt. Columbia Masterworks, [19-. CD.Britney 2000. Digital image. FanPop!N.p., 2009. Web. 16 Oct. 2012. <http://www.fanpop.com/spots/britney-spears/images/6827189/title/britney-2000-photo>.
  • Beethoven, Ludwig Van, Franz Liszt, Glenn Gould, and Ludwig Van Beethoven.Glenn Gould Plays Beethoven's 5th Symphony Transcribed for Piano by Franz Liszt. Columbia Masterworks, [19-. CD.Lawson, David. Goldfish Care. Digital image. Goldfish Care Center. N.p., 2011. Web. 16 Oct. 2012. <http://www.goldfishcarecenter.com/>.
  • Beethoven, Ludwig Van, Franz Liszt, Glenn Gould, and Ludwig Van Beethoven.Glenn Gould Plays Beethoven's 5th Symphony Transcribed for Piano by Franz Liszt. Columbia Masterworks, [19-. CD.2012 Glasses. Digital image. Get Sports Info. N.p., 27 Dec. 2011. Web. 16 Oct. 2012. <http://www.getsportsinfo.com/image.axd?picture=2012%2F1%2F2012_glasses.jpg>.
  • Question mark made of sorry game pieces. Digital image. Small Bites. N.p., 2008. Web. 16 Oct. 2012. <http://smallbites.andybellatti.com/qa-roundup-6/question-mark-2/>.
  • Blazin' Buffalo and Ranch Doritos. Digital image. FritoLay. PepsiCo, Frito-Lay, 2012. Web. 16 Oct. 2012. <http://www.fritolay.com/our-snacks/doritos-blazin-buffalo-ranch.html>.

Transcript

  • 1. By Olivia Melillo
  • 2. THE AVERAGE ATTENTION SPAN IN 2000 12 Seconds
  • 3. THE AVERAGE ATTENTION SPAN OF A GOLDFISH 9 Seconds
  • 4. THE AVERAGE ATTENTION SPAN IN 2012 8 Seconds
  • 5. DORITOS Are delicious chips that come in a variety of flavors Distributed by PepsiCo Have commercials that have been shown during the Super Bowl for many years They’re commercials are consistently voted the funniest and most interesting of the Super Bowl
  • 6. DORITOS COMMERCIALS OFTEN CONTAIN: Hyper-Realism Contrast of Dull Colors vs. Bright Colors Parody Liberal Humorous Use of Cultural Taboos Are Hilarious
  • 7. DORITOS COMMERCIALS OFTEN CONTAIN: Hyper-Realism Contrast of Dull Colors vs. Bright Colors Parody Liberal Humorous Use of Cultural Taboos Are Hilarious
  • 8. BRIEF SYNOPSIS A man turns into a “Bird of prey” whenever he gets the craving to eat Doritos This includes harassing and attacking people who are eating Doritos Losing all sense of his humanity And, of course, running full speed at windows and getting his head stuck in bags of Doritos
  • 9. HYPER-REALISM OF “BIRD OF PREY”Man falls fromseemingly no whereand attacks chips
  • 10. HYPER-REALISM OF “BIRD OF PREY”Harasses a woman with chips, subsequently dives after thrown chip
  • 11. HYPER-REALISM OF “BIRD OF PREY”Dives into window
  • 12. EFFECT? MEMORABLE
  • 13. DULL
  • 14. BRIGHT
  • 15. DULL
  • 16. BRIGHT
  • 17. DULL
  • 18. BRIGHT
  • 19. EFFECT? Chips seem more fun than work life and “brighten” up day
  • 20. USES OF TABOO Person is acting like an animal Person is acting like this in public Person is attacking and harassing people Person is invading personal space All of these actions lead to one conclusion: This person is INSANE “Coo coo for coco puffs” trope
  • 21. USES OF PARODY Commercial is parodying the idea that “birds of prey”, especially pigeons, often attack people for food
  • 22. AUTHORSHIP What kind of text? The text is a humorous parody that plays on societys taboos What are the Various Ingredients? It uses hyper-realism, parody, contrasting colors to get it’s message across How is it similar or different to others of it’s genre? What choices were made to make it different? This is different than the normal comedy commercials because of its deep use of parodies and taboos. What technologies are used? Digital film to film it. Photoshop to make colors pop or be duller. Who created this message? PepsiCo and FritoLay of America created this message to make people buy it’s product.
  • 23. FORMAT How is the message constructed? The message is constructed through different cuts from video of the man who is acting like a “bird of prey” and that of his co-workers who are laughing and making fun of him. What is the point of view? The point of view is of the co-workers, who are watching the crazy scene of their friend and laughing about it, because the consumer, as “normal” people would also be doing that. Does it seem real? Why or Why not? No it doesn’t seem real because it is hyper-realism, which has been used in this case to highlight the fun and spontaneity of eating Doritos.
  • 24. AUDIENCE What can we learn from the text? This text shows us that as a culture we are pulled towards quick and funny things because of our lack of an attention span, and that because of this we are more likely to buy things if they catch our attention with these ideals. What can we learn about ourselves? We like humor and fun, and if it tests our norms and pushes taboos into the forefront, we will notice and, depending on the delivery, we will enjoy or find the text distasteful.
  • 25. AUDIENCE What can we learn from other’s responses or interpretations? Some people would say this commercial is stupid, and they would be right. But at the same time, that was the point of this commercial, to be stupid and funny. Our the other viewpoints as valid as our own? Why are there varied responses? Of course they are, we live in a society of millions of different people, we are bound to have different views and responses to things, that doesn’t make theirs right or ours right, just different.
  • 26. WORKS CITED2012 Glasses. Digital image. Get Sports Info. N.p., 27 Dec. 2011. Web. 16 Oct. 2012. <http://www.getsportsinfo.com/image.axd?picture=2012%2F1%2F2012_glasses.jpg >.Beethoven, Ludwig Van, Franz Liszt, Glenn Gould, and Ludwig Van Beethoven. Glenn Gould Plays Beethovens 5th Symphony Transcribed for Piano by Franz Liszt. Columbia Masterworks, [19-. CD.Blazin Buffalo and Ranch Doritos. Digital image. FritoLay. PepsiCo, Frito-Lay, 2012. Web. 16 Oct. 2012. <http://www.fritolay.com/our-snacks/doritos-blazin-buffalo- ranch.html>.Britney 2000. Digital image. FanPop! N.p., 2009. Web. 16 Oct. 2012. <http://www.fanpop.com/spots/britney-spears/images/6827189/title/britney-2000- photo>.Harald Weinreich, Hartmut Obendorf, Eelco Herder, and Matthias Mayer: “Not Quite the Average: An Empirical Study of Web Use,” in the ACM Transactions on the Web, vol. 2, no. 1 (February 2008), article #5.Lawson, David. Goldfish Care. Digital image. Goldfish Care Center. N.p., 2011. Web. 16 Oct. 2012. <http://www.goldfishcarecenter.com/>.Pepsico., & Doriotos. (2012, February 20). Doritos- Bird of Prey- 2012 Super Bowl Commercial - YouTube. YouTube - Broadcast Yourself.. Retrieved October 9, 2012, from< http://www.youtube.com/watch?v=b95ohgF16xc/>.Pigeon Attack :(. Dir. T0sher. YouTube. YouTube, 28 Dec. 2006. Web. 16 Oct. 2012. <http://www.youtube.com/watch?v=Jhbh6N_aC74>.Question mark made of sorry game pieces. Digital image. Small Bites. N.p., 2008. Web.