ThePower of PositiveDevianceHowunlikelyinnovatorssolvetheworld’stoughestproblemsbyRichard Pascale-JerryandMoniqueSternin<br />
Positive Deviance (PD) Approach<br />What enables some members of the community<br />(the “Positive Deviants”) to find better solutions<br />to pervasive problems than their neighbors who have access to the same resources?<br />2<br /><ul><li>Identifying Solutions to Community Problems Within the Community Today</li></ul>The Key Question?<br />
VietnameseChildrenMalnutrition Problem<br />Fightingmalnutrition<br />Findingpoorkidswhoarebiggerandhealtierthentypicalchild<br />Fourmeals a day (but sameamount) (malnourishedstomachscould not processthatmuchfood)<br />Tinyshrimps, crabs, mixingwithrice, sweet-potatogreens<br />Instead of giving a recipe, organizedcookinggroups.<br />
FemaleCircumcision in Egypt<br />Femalegenitalmutilation is thesurgicalremoval of partoralltheexternalgenitalia<br />Reconcilingtraditionandchange<br />Thestorymarriedwomenuncircumcised<br />Thestory of thefather<br />Meetings at thewellpoints<br />
DropoutRatesInArgentina<br />44 percent of thechildrendropouttheschoolsystem in ruralprovince of Missione.<br />Oneschool had zerodropouts.<br />Unfriendlyteachers<br />Valuelessstudents<br />Parentsare not welcomed<br />
MerckMexico<br />Foxamax is a miracledrugagainstosteoporosis(Osteoporosisliterallymeans 'porousbones'.)<br />MexicoMerckrankslast in sales.<br />41 districtsandonly 6 meetsalesexpectations<br />“Rule of 7-make seven salesvisitsorcalls” does not work<br />Events-Doctorsparticipates in eventdesign.<br />Birthdaycardsfortheirsons.<br />Bringing a favoruitefoodfromanotherterritory<br />
InfantMortality in Rural Pakistan<br />One of everynewborndieswithinthefirstyear of life.<br />PashtuneBabies…<br />SearchingPositiveDeviants<br />Preparing a gadeya (pillowusedlikeblanket)<br />A Cleanrazorcut<br />Mothermilkinstead of honey<br />A bag (razor, blanket, honey, pillow, milketc.) Peshtuneschooseone of them, andtell it is goodor not forchildbirth.<br />
The Positive Deviance Inquiry<br /><ul><li>The community must discover what the PDs are doing that is different from their neighbors</li></ul>The PD Inquiry is the tool that<br /> enables the community to discover the uncommon PD behaviors/strategies<br />9<br />
PD Inquiry<br />10<br /> Establishes community behavioral norms related to the problem to beaddressed<br />Uncovers successful uncommonbehaviors/ strategies practiced by the Positive Deviants<br />
Focus on PD Behavior<br />We can’t (yet) clone people<br />11<br /><ul><li>But we can adopt their successful behaviors/strategies</li></li></ul><li>PD Focus on Practice Rather than Knowledge<br />“It’s easier to ACT your way into a new way of THINKING, <br />than toTHINK your way into a new way of ACTING”<br />12<br />
ThePower of PositiveDeviance<br />In every community there are certain individuals whose uncommon practices/behaviors enable them to find better solutions to problems than their neighbors who have access to the same resources<br />
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