The power of positive deviance
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The power of positive deviance

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The Power of Positive Deviance

The Power of Positive Deviance
A lecture by Melih Arat at Epoka University

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The power of positive deviance The power of positive deviance Presentation Transcript

  • ThePower of PositiveDevianceHowunlikelyinnovatorssolvetheworld’stoughestproblemsbyRichard Pascale-JerryandMoniqueSternin
  • Positive Deviance (PD) Approach
    What enables some members of the community
    (the “Positive Deviants”) to find better solutions
    to pervasive problems than their neighbors who have access to the same resources?
    2
    • Identifying Solutions to Community Problems Within the Community Today
    The Key Question?
  • VietnameseChildrenMalnutrition Problem
    Fightingmalnutrition
    Findingpoorkidswhoarebiggerandhealtierthentypicalchild
    Fourmeals a day (but sameamount) (malnourishedstomachscould not processthatmuchfood)
    Tinyshrimps, crabs, mixingwithrice, sweet-potatogreens
    Instead of giving a recipe, organizedcookinggroups.
  • FemaleCircumcision in Egypt
    Femalegenitalmutilation is thesurgicalremoval of partoralltheexternalgenitalia
    Reconcilingtraditionandchange
    Thestorymarriedwomenuncircumcised
    Thestory of thefather
    Meetings at thewellpoints
  • HospitalInfections
    100.000 MRSA caseandloss of patients.
    From 1995 to 2005 MRSA soaredfrom 2 percentto 65 percent in theintensivecareunites.
    Macaroni – 100.000 sticks
    hygienegame – Chococalecreambeds
    TheDispensersound
    TheDispenserforeverybody
    TheDementiapatients (mobile hygienedispensers)
    Bingo CardsHygenie
    From top-downcontroltobottomupinnovation
    DiscoveryandActionDialogue
    FriedChickenChopsStory
  • DropoutRatesInArgentina
    44 percent of thechildrendropouttheschoolsystem in ruralprovince of Missione.
    Oneschool had zerodropouts.
    Unfriendlyteachers
    Valuelessstudents
    Parentsare not welcomed
  • MerckMexico
    Foxamax is a miracledrugagainstosteoporosis(Osteoporosisliterallymeans 'porousbones'.)
    MexicoMerckrankslast in sales.
    41 districtsandonly 6 meetsalesexpectations
    “Rule of 7-make seven salesvisitsorcalls” does not work
    Events-Doctorsparticipates in eventdesign.
    Birthdaycardsfortheirsons.
    Bringing a favoruitefoodfromanotherterritory
  • InfantMortality in Rural Pakistan
    One of everynewborndieswithinthefirstyear of life.
    PashtuneBabies…
    SearchingPositiveDeviants
    Preparing a gadeya (pillowusedlikeblanket)
    A Cleanrazorcut
    Mothermilkinstead of honey
    A bag (razor, blanket, honey, pillow, milketc.) Peshtuneschooseone of them, andtell it is goodor not forchildbirth.
  • The Positive Deviance Inquiry
    • The community must discover what the PDs are doing that is different from their neighbors
    The PD Inquiry is the tool that
    enables the community to discover the uncommon PD behaviors/strategies
    9
  • PD Inquiry
    10
    Establishes community behavioral norms related to the problem to beaddressed
    Uncovers successful uncommonbehaviors/ strategies practiced by the Positive Deviants
  • Focus on PD Behavior
    We can’t (yet) clone people
    11
    • But we can adopt their successful behaviors/strategies
  • PD Focus on Practice Rather than Knowledge
    “It’s easier to ACT your way into a new way of THINKING,
    than toTHINK your way into a new way of ACTING”
    12
  • ThePower of PositiveDeviance
    In every community there are certain individuals whose uncommon practices/behaviors enable them to find better solutions to problems than their neighbors who have access to the same resources