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SwitchHowtoChangethingswhenchange is hardbyChipHeath & Dan Heath Lecture by Melih Arat
Thestory of Popcorn in 2000 moviegoerswerehanded a softdrinkand a freebucket of popcorn. Popcornwaswretched. It had beenpopped 5 daysago. Ittastedlikeplasticstyrofoam. Thereweremedium size bucketsandlargebuckets. Peoplewiththelargebucketsate 53 percentmorepopcornthanothers. Why?
TheStory of Clocky It’s no ordinary alarm clock. It has wheels. Whenthe alarm goesoff, it rolls of yournightstandandforceyoutochase it down. Why do we buy thatkind of gadget?
TheRiderandtheElephant Elephant is 6 tone. Andtherider is onlylessormorethan 100 kg.
Thestory of ChocolatesandRadishes A psychologicalexperiment Onegroup is askedtoeatchocolateandtheotherradishes(Turp). Inthesecondphase a puzzlegiventobothgroupmembers. Andchocolateeatersdealwiththepuzzlefor 19 minutesandothers 8 minutes.
TheGlovesStory 424 differentkindglovesforsamepurpose in onegroupcompany From 3 USD to 17 USD
Thestory of milk Themilk is great of source of calciumandsaturatedfat. Wehavetodrinklow-fatmilk One ad trumpetedthefactthatoneglass of wholemilk has thesameamount of saturatedfat as fivestrips of bacon. Afterthecampaign market sharewentto 41 percentfrom 18 percent.
VietnameseChildren Fightingmalnutrition Findingpoorkidswhoarebiggerandhealtierthentypicalchild Fourmeals a day (but sameamount) (malnourishedstomachscould not processthatmuchfood) Tinyshrimps, crabs, mixingwithrice, sweet-potatogreens Instead of giving a recipe, organizedcookinggroups.
AnalysisParalysis Tomuchanalysis Tomuchobservation Tomanyreasons No solutions
SolutionFocusedTherapy Bobby is problematicchild, withbadbehaviors, constantlylate, rarelydoes his homeworkanddispruptive in theclass He is an orphanshuffled in andout of fosterhomes There is no chancetoimprove his life
Alcoholic Ifyouwouldn’t be alcoholic,whatwouldyou do?
Problem focus Bad is strongerthangood in perception.
DecisionParalysis Tomanychoicesblurthedecisionprocess. 6 kinds of jamssellmorethan 24 kinds of jams.
Pointthedestination Tothefirstgradestudents: “At theend of thisyear, youwill be thirdgradestudents. Youwill be bigger, smarterandcooler.” Youarescientists…
EmotionalGoals vs. SmartGoals Youwillsucceed %75 of theexaminations in % 30 of the time.
BP DrillingHoles For 1 hole drillwithoil, they had todrill 5. Theychangedtheirtarget “no dry hole” Finally, theycould’ntmake it but foreverytwo hole withoil, theydrilledthree hole.
TargetHypermarkets RobynWaters / Readytowearsectionmanager Revolutionized her department From 3 billionturnoverto 63 billionturnover in 15 years. Shetotallychange her mind.
Readthefollowingsentences, andwritedownwhetheryouagreeordisagreewitheach of them Youare a certainkind of person, andthere is not muchthat can be done toreallychangethat. No matterwhatkind of personyouare, you can alwayschangesubstantially. You can do thingsdifferently, but theimportantparts of whoyouarecan’treally be changed. You can alwayschangebasicthingsaboutthekind of personyouare.
Evaluation Ifyouagreedwithitems 1 and 3, you’resomeonewho has a fixedmind set. Ifyouagreedwith 2 and 4, you’resomewho has a growthmind set.
Paul Butler-Saint LuciaParrots Saint LuciaParrotsGenerationwere in danger As a student he madesomewarnings: Punishmentnecessary, specialnestareaforparrots, forfundingspecialtouristtoursshould be organized Stickers, sermons, puppettheatre, GSM companies.