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Melih Arat's Presentation at EPOKA University …

Melih Arat's Presentation at EPOKA University
Switch Dan Heath

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  • 1. SwitchHowtoChangethingswhenchange is hardbyChipHeath & Dan Heath
    Lecture by
    Melih Arat
  • 2. Thestory of Popcorn
    in 2000 moviegoerswerehanded a softdrinkand a freebucket of popcorn.
    Popcornwaswretched. It had beenpopped 5 daysago. Ittastedlikeplasticstyrofoam.
    Thereweremedium size bucketsandlargebuckets.
    Peoplewiththelargebucketsate 53 percentmorepopcornthanothers.
    Why?
  • 3. TheStory of Clocky
    It’s no ordinary alarm clock.
    It has wheels.
    Whenthe alarm goesoff, it rolls of yournightstandandforceyoutochase it down.
    Why do we buy thatkind of gadget?
  • 4. TheRiderandtheElephant
    Elephant is 6 tone.
    Andtherider is onlylessormorethan 100 kg.
  • 5. Thestory of ChocolatesandRadishes
    A psychologicalexperiment
    Onegroup is askedtoeatchocolateandtheotherradishes(Turp).
    Inthesecondphase a puzzlegiventobothgroupmembers. Andchocolateeatersdealwiththepuzzlefor 19 minutesandothers 8 minutes.
  • 6. TheGlovesStory
    424 differentkindglovesforsamepurpose in onegroupcompany
    From 3 USD to 17 USD
  • 7. Thestory of milk
    Themilk is great of source of calciumandsaturatedfat.
    Wehavetodrinklow-fatmilk
    One ad trumpetedthefactthatoneglass of wholemilk has thesameamount of saturatedfat as fivestrips of bacon.
    Afterthecampaign market sharewentto 41 percentfrom 18 percent.
  • 8.
  • 9. Thestory of instituteforhealthcareimprovement
    10 percent of patientsdiefromsimpledutylacks. Likethewrongangle of bed, receivingpillsinpropertimes at hospitals.
    100.000 LivesCampaign.
  • 10. TheSuccess Model
    Directtherider (100.000 lives)
    Motivatetheelephant (makefeelaboutthe problem)
    ShapethePath (Procedures, andotherstuff).
  • 11. VietnameseChildren
    Fightingmalnutrition
    Findingpoorkidswhoarebiggerandhealtierthentypicalchild
    Fourmeals a day (but sameamount) (malnourishedstomachscould not processthatmuchfood)
    Tinyshrimps, crabs, mixingwithrice, sweet-potatogreens
    Instead of giving a recipe, organizedcookinggroups.
  • 12. AnalysisParalysis
    Tomuchanalysis
    Tomuchobservation
    Tomanyreasons
    No solutions
  • 13. SolutionFocusedTherapy
    Bobby is problematicchild, withbadbehaviors, constantlylate, rarelydoes his homeworkanddispruptive in theclass
    He is an orphanshuffled in andout of fosterhomes
    There is no chancetoimprove his life
  • 14. Alcoholic
    Ifyouwouldn’t be alcoholic,whatwouldyou do?
  • 15. Problem focus
    Bad is strongerthangood in perception.
  • 16. DecisionParalysis
    Tomanychoicesblurthedecisionprocess.
    6 kinds of jamssellmorethan 24 kinds of jams.
  • 17. Pointthedestination
    Tothefirstgradestudents:
    “At theend of thisyear, youwill be thirdgradestudents. Youwill be bigger, smarterandcooler.”
    Youarescientists…
  • 18. EmotionalGoals vs. SmartGoals
    Youwillsucceed %75 of theexaminations in % 30 of the time.
  • 19. BP DrillingHoles
    For 1 hole drillwithoil, they had todrill 5.
    Theychangedtheirtarget “no dry hole”
    Finally, theycould’ntmake it but foreverytwo hole withoil, theydrilledthree hole.
  • 20. TargetHypermarkets
    RobynWaters / Readytowearsectionmanager
    Revolutionized her department
    From 3 billionturnoverto 63 billionturnover in 15 years.
    Shetotallychange her mind.
  • 21. Thestory of Microsoft
  • 22. Howtochange?
  • 23. Readthefollowingsentences, andwritedownwhetheryouagreeordisagreewitheach of them
    Youare a certainkind of person, andthere is not muchthat can be done toreallychangethat.
    No matterwhatkind of personyouare, you can alwayschangesubstantially.
    You can do thingsdifferently, but theimportantparts of whoyouarecan’treally be changed.
    You can alwayschangebasicthingsaboutthekind of personyouare.
  • 24. Evaluation
    Ifyouagreedwithitems 1 and 3, you’resomeonewho has a fixedmind set.
    Ifyouagreedwith 2 and 4, you’resomewho has a growthmind set.
  • 25. Paul Butler-Saint LuciaParrots
    Saint LuciaParrotsGenerationwere in danger
    As a student he madesomewarnings: Punishmentnecessary, specialnestareaforparrots, forfundingspecialtouristtoursshould be organized
    Stickers, sermons, puppettheatre, GSM companies.
  • 26. DebtSnowball
    Listyourdebts
    Fromsmallesttolargest
    Makethemininumpaymentsand pay thesmallestdebt.
    Whataboutinterestrates?