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Groundswell

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Melih Arat's lecture at Epoka University

Melih Arat's lecture at Epoka University

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    Groundswell Groundswell Presentation Transcript

    • GroundswellWinning in a worldtransformedbysocialtechnologiesbyCharleneLiandJoshBernoff
      Melih Arat
      melih@meliharat.com
    • Melih Arat
      melih@meliharat.com
    • Melih Arat
      melih@meliharat.com
    • www.digg.com
      Melih Arat
      melih@meliharat.com
    • The Moral of thestory
      Melih Arat
      melih@meliharat.com
    • Melih Arat
      melih@meliharat.com
      Streisand Effect
    • Creatingthecontent
      Melih Arat
      melih@meliharat.com
    • Melih Arat
      melih@meliharat.com
    • Melih Arat
      melih@meliharat.com
    • Melih Arat
      melih@meliharat.com
    • Melih Arat
      melih@meliharat.com
      Groundswell is
    • GM – FastLaneBlog – ControlYourDestinyorSomeone else will
      Melih Arat
      melih@meliharat.com
    • Melih Arat
      melih@meliharat.com
    • Melih Arat
      melih@meliharat.com
    • Melih Arat
      melih@meliharat.com
    • Evaluatingtechnology
      Melih Arat
      melih@meliharat.com
      Does it enablepeopletoconnectwitheachother?
      Is it effortlesstosignup?
      Does it shiftpowerfrominstitutionstopeople?
      Doesthecommunitygenerateenoughcontenttosustainitself?
      Is it an open platform thatinvitespartnership?
    • Melih Arat
      melih@meliharat.com
    • Melih Arat
      melih@meliharat.com
    • Melih Arat
      melih@meliharat.com
    • Melih Arat
      melih@meliharat.com
    • Melih Arat
      melih@meliharat.com
    • POST
      People
      Whoarethey in terms of internet participation?
      Objectives
      Generatingsales?
      Betteroperations?
      Strategy
      Customerscarryyourmessages
      Customers as employees
      Technology
      TheApplications
      Melih Arat
      melih@meliharat.com
    • FiveObjectives
      Listen toyourcustomer
      Market researchreal time
      Talk tothem
      Blogging, facebookprofilesetc.
      Energize
      testimonials
      Support
      Communities
      Embrace
      İntegratethecustomertothebusiness
      Melih Arat melih@meliharat.com
    • Melih Arat
      melih@meliharat.com
    • Listening
      Melih Arat
      melih@meliharat.com
      Set upyourownprivatecommunity
      Beginbrandmonitoring
    • Listening
      Melih Arat
      melih@meliharat.com
      Findoutwhatyourbrandstandsfor?
      Understandhowbusiness is shifting?
      Increaseresponsiveness
      Learntheinfluencers (youtube, hellium, facebook)
      Manage PR Crisis
      Who is yourcustomers (checktheSocialTechnographics Profile of yourcustomer)
      Start small, thinkbig!
    • TalkingTechniques
      Melih Arat
      melih@meliharat.com
      Post a viral video
      Engage in socialnetworksandusergeneratedcontentsites
      Jointheblogoshpere
      Create a community
    • TipsforSuccesfulBlogging
      Melih Arat
      melih@meliharat.com
      Start bylistening
      Determine a goalfortheblog (community)
      EstimatetheReturn (brandimage)
      Develop a plan (companyblogorwhat?)
      Rehearse (test beforefly)
      EditorialProcess (editor/s)
      Link it tocompanypage
      Promotion of blog
      HaveDialogue!
      Be honest
    • Energizing / testimonial / e-bag
      Melih Arat
      melih@meliharat.com
      Word of Mouth
      It’sbelievable
      It’s self-reinforcing
      It’s self spreading
    • www.ebags.com thezipperstory
      Melih Arat
      melih@meliharat.com
    • Melih Arat
      melih@meliharat.com
    • Melih Arat
      melih@meliharat.com
    • Melih Arat
      melih@meliharat.com
      The 2010 LEGO AmbassadorGroupconsists of thefollowingmembers:
      Ben Ellermann – USAMatijaGrguric – Croatia
      PhilipHeinrich – USATomJacobs – BelgiumSung-Wan Kim – South KoreaChristianKrutzfeldt – GermanyIgorMakarov – RussiaLinoMartins – USADon Reitz – USAWagner Cavalli – BrazilHaraldRoossien – TheNetherlandsYoshikazuSaito – JapanJames Shields – IrelandYuchenShih – TaiwanPedroSilva – PortugalLudoSoete – BelgiumStacySterling – USASasoTomat – SloveniaJenn Wagner – CanadaMarcinWitkiewicz – PolandCagriYuz – Turkey
      Dan Rubin – USAMarcoChiappa – ItalyJohn Langrish – CanadaLluisGibert – SpainVerenaSchaden – AustriaFernandoCorreia – PortugalSvend Erik Saksun – DenmarkMatijaPuzar - NorwayMikaelSjostedt – SwedenTsangYiuKeung – Hong KongTim Gould – AustraliaAndrew Bulthaupt – USAPatrickBegin – CanadaSueAnnBarber – AustraliaSebastianArts – TheNetherlandsHeinerBerg – GermanyNorbertBlack – CanadaPitsanuBoonyarit – ThailandPijarnCharoensri – Thailand
      BennCoifman – USAYvonneDoyle – United Kingdom
    • Melih Arat
      melih@meliharat.com
    • Blueshirtnation / Creating a Communitywithinthecompany / BESTBUY
      Melih Arat
      melih@meliharat.com
    • TheCorporateRoadMapforGroundswell
      Melih Arat
      melih@meliharat.com
      First, start small
      Educateyourexecutives
      Gettherightpeopletorunyourstrategy
      Getyourtechnologypartnersandagencysync.
      Plan forthenext step andforthelongterm