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A lecture by Melih Arat – melarat.blogspot.com                Borrowing Brilliance:The Six Steps to Business Innovation by...
A lecture by Melih Arat – melarat.blogspot.com• PRESENTATION:• THE GROUPS OF 3 STUDENTS WıLL MAKE PRESENTATIONS.  EACH MEM...
A lecture by Melih Arat – melarat.blogspot.com
A lecture by Melih Arat – melarat.blogspot.com
A lecture by Melih Arat – melarat.blogspot.com
A lecture by Melih Arat – melarat.blogspot.com          Step One: Defining -• Define the problem youre trying to solve.• H...
A lecture by Melih Arat – melarat.blogspot.com                   Defining•   Holliday Resort in winter•   Carrying books• ...
A lecture by Melih Arat – melarat.blogspot.com        Step Two: Borrowing -• Borrow ideas from places with a similar  prob...
A lecture by Melih Arat – melarat.blogspot.com                      Borrowing• Avatar                          • Coca Cola...
A lecture by Melih Arat – melarat.blogspot.com       Step Three: Combining -• Connect and combine these borrowed ideas.• M...
A lecture by Melih Arat – melarat.blogspot.com                    Combining• Starwars                  • Wheel-rock rollin...
A lecture by Melih Arat – melarat.blogspot.com         Step Four: Incubating -• Allow the combinations to incubate into a ...
A lecture by Melih Arat – melarat.blogspot.com                Incubation• Archimides• The Formula• İnput-incubation-output
A lecture by Melih Arat – melarat.blogspot.com           Step Five: Judging -• Identify the strength and weakness of the  ...
A lecture by Melih Arat – melarat.blogspot.com                Judging• Negative Judgement• Positive Judgement• Emotional J...
A lecture by Melih Arat – melarat.blogspot.com          Step Six: Enhancing-• Eliminate the weak points while enhancing  t...
A lecture by Melih Arat – melarat.blogspot.com                   Enhancing•   Make it simple•   Make it sophisticated•   M...
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09 borrowing brilliance

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Borrowing Brilliance
A Lecture by Melih Arat

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  1. 1. A lecture by Melih Arat – melarat.blogspot.com Borrowing Brilliance:The Six Steps to Business Innovation by Building on the Ideas of Others Dave Murray
  2. 2. A lecture by Melih Arat – melarat.blogspot.com• PRESENTATION:• THE GROUPS OF 3 STUDENTS WıLL MAKE PRESENTATIONS. EACH MEMBER OF THE GROUP WILL TAKE THE SAME GRADE WITH HIS/HER GROUPMATES). SO THE TEAMWORK IS ESSENTIAL. EACH PRESENTATION WILL BE 15 MINUTES LONG.• THE PRESENTATION PROJECT WILL BE A SUCCESS STORY OF ONE EXTRAORDıNARY BUSıNESS MODEL. COMMUNıCATıNG WıTH REAL PEOPLE FROM THAT BUSıNESS CASE ıS COMPULSORY.
  3. 3. A lecture by Melih Arat – melarat.blogspot.com
  4. 4. A lecture by Melih Arat – melarat.blogspot.com
  5. 5. A lecture by Melih Arat – melarat.blogspot.com
  6. 6. A lecture by Melih Arat – melarat.blogspot.com Step One: Defining -• Define the problem youre trying to solve.• How you define it will determine how you solve it.• Mistakes result from solving too narrow or too broad a problem.
  7. 7. A lecture by Melih Arat – melarat.blogspot.com Defining• Holliday Resort in winter• Carrying books• Google-Library Search Optimization• Newton-Apple and the moon• Vertigo- Focusing McKinley Mountain instead of emptiness
  8. 8. A lecture by Melih Arat – melarat.blogspot.com Step Two: Borrowing -• Borrow ideas from places with a similar problem. These are the construction materials for your solution.
  9. 9. A lecture by Melih Arat – melarat.blogspot.com Borrowing• Avatar • Coca Cola – Old• Hollywood movie generation structure- • Pepsi Cola-1923-new – Conflict between hero and generation villain • Uncola – efforts/obstacles-villain – Resolution-hero• Taichi Ohno-Toyota- Kanban-Textile Business• Hemingway-For Whom the Bell Tolls-John Donnes Poem
  10. 10. A lecture by Melih Arat – melarat.blogspot.com Step Three: Combining -• Connect and combine these borrowed ideas.• Making combinations is the essence of creativity.• So, using the borrowed materials from the last step, find an appropriate metaphor to structure your new idea.
  11. 11. A lecture by Melih Arat – melarat.blogspot.com Combining• Starwars • Wheel-rock rolling – Lightsabers – swords down the hill – Knights-Jedis • Basket and whell – – Dark Side wheel barrow – Round Table • Metaphors – Ordinary People / – A room without books is soldiers like a head without soul – Emperor – Apple company• Sony Walkman• Apple Ipod
  12. 12. A lecture by Melih Arat – melarat.blogspot.com Step Four: Incubating -• Allow the combinations to incubate into a solution.• Use tools like: sleeping on it, pausing, putting it away, and listening for misunderstandings. In other words, often the most effective thinking is not thinking at all.
  13. 13. A lecture by Melih Arat – melarat.blogspot.com Incubation• Archimides• The Formula• İnput-incubation-output
  14. 14. A lecture by Melih Arat – melarat.blogspot.com Step Five: Judging -• Identify the strength and weakness of the solution.• Judgment is the result of viewpoint. Intuition the result of judgment.
  15. 15. A lecture by Melih Arat – melarat.blogspot.com Judging• Negative Judgement• Positive Judgement• Emotional Judgement
  16. 16. A lecture by Melih Arat – melarat.blogspot.com Step Six: Enhancing-• Eliminate the weak points while enhancing the strong ones.• Ideas evolve through trial and error adjustments. They self organize.• Return to the first five steps: – re-define; re-borrow; re-combine; re-incubate and re-judge it all.
  17. 17. A lecture by Melih Arat – melarat.blogspot.com Enhancing• Make it simple• Make it sophisticated• Make it bigger (disk, cd, dvd, usb, harddrive)• Gilette-sensor with 2 blade, Mac 3, Fusion 5+1• Meat Production-Assembly Line-Moving Line• Pulp Fiction-Change the sequence
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